Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral. Identify “real world” marketing opportunities During my recent renovation of an...
Is Your Day Rate a Marketing or Business Strategy?

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media...
Accounting Software or ERP System?

Accounting Software or ERP System?

Are you BIG enough yet? I’VE BEEN IN BUSINESS since my early twenties but it wasn’t until my late twenties that I had any clue about how larger companies use and pay for software. I was going through the process of selling a water filter business that...
Bookkeepers Losing Out to Accountants

Bookkeepers Losing Out to Accountants

Or is it just BAS Agents who are losing out? The burden on Australian small businesses to stay compliant with the ATO is immense. A lot of that is to do with the government not distinguishing between a small business with upwards of twenty staff, and a micro business...

Could Your Bookkeeper be Jinxing their Replacement?

How easily could you replace your bookkeeper? WHETHER YOU USE A contract or remote bookkeeper, it’s crucial that they keep your bookkeeping in good order. If you ever have to replace them, you don’t want to be redoing your entire bookkeeping system. So...

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its...

QuickBooks Isn’t SuperStream Compliant, But It Doesn’t Matter!

How QuickBooks Palms Off Payroll I’m a fan of QuickBooks as the functionality is excellent and the cost of the software is still low. I’m really pleased to announce that you can now enrol in our QuickBooks Online Daily Transactions Course — but does...

Are You a Bookkeeper Who Needs More Clients? Want My Advice?

Finding prospects and converting them into clients involves selling and most of us hate doing it, but wait… For those of us in small business, be it as a bookkeeper, real estate agent, sales rep or the like, most of us are selling every day of our lives. This...

What if a Credit Check Comes Back Negative?

Do You Have to Drop a Client Because of a Bad Credit Check? A Credit Check is one of the most important first steps of good credit and debt management but you can still do business if the check comes back negative. In our previous post on credit and debt management,...

Is Credit Management Just About Getting on the Phone?

It’s Good Business to Set Out Your Credit Management Policy at the Outset Critical to any business’ success, is being able to maintain a healthy cash flow. But doing so requires effective credit management processes. Unfortunately, too many business owners feel...

How Much Should You Pay for Bookkeeping Business Marketing

Bookkeeping business marketing includes price, packaging and the marketing message I had an opportunity to interview the man who managed the entire marketing program for Dyson when they came to Australia from the UK and helped Dyson become a phenomenal success and a...
 
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