The Biggest Boost to Business Morale

The Biggest Boost to Business Morale

Do You Communicate in Your Business? WHETHER YOU WORK as a bookkeeper in a small business, are self-employed with your own business, work as a freelancer or independent contractor (maybe even operating a side hustle), as a virtual assistant with a home office, or...
Why Are So Many Mums Starting Their Own Businesses?

Why Are So Many Mums Starting Their Own Businesses?

Have you got the makings of a mumpreneur? THERE IS A FAIRLY SIGNIFICANT gender imbalance when you look at the people holding executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still...
Google Can Help You Make More Money – And It’s Not by Using Adwords!

Google Can Help You Make More Money – And It’s Not by Using Adwords!

Helping tradespeople, sole traders and contractors manage and keep clients I’VE WRITTEN ABOUT how tradespeople can earn more money quickly and easily by using cloud accounting software like Xero or QuickBooks to quote, invoice and manage their clients. But this...

Use Facebook Ads to Stay Front of Mind With People Who Already Know You

Don’t miss a golden opportunity to build brand awareness! I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and...
Why Aren’t The Phones Ringing or Leads Coming Through?

Why Aren’t The Phones Ringing or Leads Coming Through?

Researching the Market is a Crucial Part of Every Business Strategy In a previous post, Is Your Charge-Out Rate a Marketing or Business Strategy?, I talked about Mark the painter, who charged a really low day rate that ultimately proved to be unsuccessful, because he...
Is Your Day Rate a Marketing or Business Strategy?

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media...
Ray White’s Amber and LJ Hooker Compete with Purple & Jim’s Real Estate Play

Ray White’s Amber and LJ Hooker Compete with Purple & Jim’s Real Estate Play

Real estate agents are seeing purple! THE REAL ESTATE INDUSTRY IS undergoing substantial disruption. Only the real estate agents and agencies that decide to innovate will make it out the other side. A big part of that means letting go of the traditional model and...

Finding Help with Your Bookkeeping

Why you should employ a bookkeeper to help manage the books PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the...

Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews? IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials....

Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the...

What are Online Ratings Based On?

Reviews tell a whole lot more IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that...

Expensify, Xero and Your Retail Shop

Record retail inventory quickly IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely. And while it’s a great expense app...
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