Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews? IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials....

Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the...

What are Online Ratings Based On?

Reviews tell a whole lot more IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that...

Expensify, Xero and Your Retail Shop

Record retail inventory quickly IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely. And while it’s a great expense app...

Google Calendar Lets Hairdressing Clients Schedule Appointments

Are you making the most of Google? JUST AS YOU CAN USE Google Calendar to create a staff roster, you can also set up and create Google Calendar appointment slots. This is a fabulous way for businesses like hair and beauty salons to let their clients make appointments...

You Can Use PowerPoint to Create Online Induction Training

Create an Online Induction with PowerPoint At EzyLearn we have a bit of a soft spot for PowerPoint. It’s the oft-overlooked program in Microsoft Office that is typically associated with slideshows and presentations, and often boring ones at that. But it can do...

Hiring Someone New? Why You Need to Personally Check their References

Why It Pays to Call the Switchboard When Doing a Reference Check I recently had a conversation with a colleague who said she’d never once been asked to produce a copy of her university degree or her transcripts, despite stating on her resume that she’d graduated with...

There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all...

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its...

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales The internet has changed the way businesses market their services to prospects, from a simple sales message to an educational one. Real estate agents caught onto this shift in buyer trends early and started creating online...
Announcement: Social Media Marketing Course

Announcement: Social Media Marketing Course

Social Media Marketing Course for 2017 Digital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating...

Video: Receive an Automatically Discounted Price for Online Course Enrolments!

Specials and Summer Training It’s Christmas time and we’ll be open every day (except the public holidays) which means you can make contact with questions or support during your course. But best of all, we’re offering a fabulous special offer with a...
 
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