Use Facebook Ads to Stay Front of Mind With People Who Already Know You

Don’t miss a golden opportunity to build brand awareness! I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and...
Why Aren’t The Phones Ringing or Leads Coming Through?

Why Aren’t The Phones Ringing or Leads Coming Through?

Researching the Market is a Crucial Part of Every Business Strategy In a previous post, Is Your Charge-Out Rate a Marketing or Business Strategy?, I talked about Mark the painter, who charged a really low day rate that ultimately proved to be unsuccessful, because he...
Is Your Day Rate a Marketing or Business Strategy?

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media...
Ray White’s Amber and LJ Hooker Compete with Purple & Jim’s Real Estate Play

Ray White’s Amber and LJ Hooker Compete with Purple & Jim’s Real Estate Play

Real estate agents are seeing purple! THE REAL ESTATE INDUSTRY IS undergoing substantial disruption. Only the real estate agents and agencies that decide to innovate will make it out the other side. A big part of that means letting go of the traditional model and...

What are Online Ratings Based On?

Reviews tell a whole lot more IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that...

Expensify, Xero and Your Retail Shop

Record retail inventory quickly IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely. And while it’s a great expense app...

Google Calendar Lets Hairdressing Clients Schedule Appointments

Are you making the most of Google? JUST AS YOU CAN USE Google Calendar to create a staff roster, you can also set up and create Google Calendar appointment slots. This is a fabulous way for businesses like hair and beauty salons to let their clients make appointments...

You Can Use PowerPoint to Create Online Induction Training

Create an Online Induction with PowerPoint At EzyLearn we have a bit of a soft spot for PowerPoint. It’s the oft-overlooked program in Microsoft Office that is typically associated with slideshows and presentations, and often boring ones at that. But it can do...

There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all...

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its...

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales The internet has changed the way businesses market their services to prospects, from a simple sales message to an educational one. Real estate agents caught onto this shift in buyer trends early and started creating online...
Announcement: Social Media Marketing Course

Announcement: Social Media Marketing Course

Social Media Marketing Course for 2017 Digital marketing is one of those fine arts that sometimes takes many attempts to get right and I’m guilty of that myself. I wrote a couple blogs recently about content marketing because I spend a lot of my time creating...
 
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