Use Facebook Ads to Stay Front of Mind With People Who Already Know You

Don’t miss a golden opportunity to build brand awareness! I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and...

TSheets for Independent and Remote Contractors

TSheets is a cost effective way to manage and track your time TSheets, THE TIME MANAGEMENT SOFTWARE, is a great way for independent and remote contractors to manage their client’s projects. It’s especially useful for contractors who are collaborating remotely with...

Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral. Identify “real world” marketing opportunities During my recent renovation of an...

How to Reduce Your Fail Rate in Business by 50%

What You Can Do this Christmas DID YOU KNOW research shows that by taking just one short course on small business management, the chance a business will fail is reduced by as much as 50 percent. This is because business mismanagement is the primary reason businesses...
Is Your Day Rate a Marketing or Business Strategy?

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media...
How to Use Google Search and Maps to Get More Business FREE

How to Use Google Search and Maps to Get More Business FREE

Google My Business, Google Site & Google Maps – ALL FREE DURING A HOME RENOVATION project for an investment property I was involved with recently, I needed to find lots of different tradespeople in the Newcastle area — and quickly. I also wanted to look up...

Don’t Wing It With Customer Service – Plan It

Great customer service doesn’t just happen. HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business. We handpicked this inclusion as our...

Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews? IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials....

Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the...

Can You Trust Online Ratings and Reviews?

How to tell a review is authentic IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent. The OpenAgent...

Expensify, Xero and Your Retail Shop

Record retail inventory quickly IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely. And while it’s a great expense app...

Present Your Sales Process on Your Website

Use PPT to “teach” your clients how you do business PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website. If...
 
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