Marketing for When Your Business Strategy Changes

Where lead generation services are useful CHANGING YOUR BUSINESS STRATEGY to include additional services will require an additional investment in marketing if you are to make this successful. In terms of simply paying money to advertise your additional services, as...

Turning Your Business Idea into Income

Don’t plunge into working for yourself IF YOU’VE DETERMINED THAT your business idea is viable and has the potential to generate revenue, then it’s time to start earning income from it. We show you how to carry out market research and competitive analysis...

Should You Start a Business That You LOVE or a Business YOU CAN DO?

Pairing knowledge with a gap in the market CONFUCIOUS ONCE SAID: “FIND a job you love and you’ll never have to work a day in your life”. That’s good advice, although it’s not always practical. I love watching television, but it’s probably impractical to try and...

Thinking of Starting a Second Business? Introducing Jerry

Case Study: Costs for starting up a second, related business A LOT OF BUSINESS OWNERS branch out into related fields when their flagship business becomes successful enough (just look at Jim’s Mowing). However, this can be a bit dicey if the business owner doesn’t...

Making PowerPoint “Speak” with Audio

When Should I Use PowerPoint Audio? BEING THAT MOST PowerPoint presentations are created as a visual aid to accompany a speech — although there is just so much more you can do with PowerPoint — you may find yourself wondering when it’s ever appropriate to use audio in...

Working Out Job Costs and How to Charge Your Clients

Why You’re Underselling Yourself with Fixed Price Quotes We’ve written a number of blogs on how bookkeepers can work out their fees and what good local bookkeepers generally charge. However, now we examine the nitty gritty of determining your on the job...

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its...

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales The internet has changed the way businesses market their services to prospects, from a simple sales message to an educational one. Real estate agents caught onto this shift in buyer trends early and started creating online...

What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

Never Fear: A “Sales” Pitch Can Really Just Be a Conversation After you’ve set the correct prices for your bookkeeping services, it’s time to perfect your sales pitch. It’s good to think about the way real estate agents sell a property to prospective...

What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

Don’t Reinvent the Wheel: Glean Relevant Info from the Property Industry As a bookkeeper, or someone thinking about becoming a bookkeeper, you may be surprised how much you can learn from real estate agents. For an example, take the way a real estate agent has...

Why Partnerships Can Be Risky Business

An Understanding of Business Partnerships is Essential As we mentioned in our previous post about doing the necessary actions to start your new business now, rather than in January, there are lots of tasks to carry out before your business will be ready to commence...
 
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