Why Aren’t The Phones Ringing or Leads Coming Through?

Why Aren’t The Phones Ringing or Leads Coming Through?

Researching the Market is a Crucial Part of Every Business Strategy In a previous post [Is Your Charge-Out Rate a Marketing or Business Strategy?], I talked about Mark the painter, who charged a really low day rate that ultimately proved to be unsuccessful, because he...
Is Your Day Rate a Marketing or Business Strategy?

Is Your Day Rate a Marketing or Business Strategy?

I RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.) We got talking about how he wins new clients and he said: I advertise on social media...
3 Little Mistakes that Cost Thousands

3 Little Mistakes that Cost Thousands

How tapping into your Smartphone can win you work I RECENTLY WROTE about a Tradie Charging Too Little. In this I covered the four tell-tale signs, as told to me by a tradesperson friend of mine, that your prices are too low. But there are other business mistakes that...
Do What You Know & Actually Make Money

Do What You Know & Actually Make Money

Many small business owners get lost in thoughts of what they could do or want to do and not what they can do now. DOING WHAT YOU KNOW, and particularly, what you love doing and are passionate about will ensure you earn money and get new clients. Why? How? Because...

How to Tell You’re Setting Your Prices Too Low

How to set prices in business AS ALL SMALL BUSINESS owners know, setting the right prices is a difficult task. And a lot of newbie business owners think that being cheap is the better than meeting the market, but that’s not always the case. Take, for example, a...

Finding Help with Your Bookkeeping

Why you should employ a bookkeeper to help manage the books PERHAPS YOU ARE a small business owner who is trying hard to keep up to speed with your regulatory bookkeeping requirements. But no sooner does one quarter end and another one seems to roll by with the...

Don’t Wing It With Customer Service – Plan It

Great customer service doesn’t just happen. HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business. We handpicked this inclusion as our...

Marketing for When Your Business Strategy Changes

Where lead generation services are useful CHANGING YOUR BUSINESS STRATEGY to include additional services will require an additional investment in marketing if you are to make this successful. In terms of simply paying money to advertise your additional services, as...

Turning Your Business Idea into Income

Don’t plunge into working for yourself IF YOU’VE DETERMINED THAT your business idea is viable and has the potential to generate revenue, then it’s time to start earning income from it. We show you how to carry out market research and competitive analysis...

Should You Start a Business That You LOVE or a Business YOU CAN DO?

Pairing knowledge with a gap in the market CONFUCIOUS ONCE SAID: “FIND a job you love and you’ll never have to work a day in your life”. That’s good advice, although it’s not always practical. I love watching television, but it’s probably impractical to try and...

Thinking of Starting a Second Business? Introducing Jerry

Case Study: Costs for starting up a second, related business A LOT OF BUSINESS OWNERS branch out into related fields when their flagship business becomes successful enough (just look at Jim’s Mowing). However, this can be a bit dicey if the business owner doesn’t...
 
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