Marketing for When Your Business Strategy Changes

Where lead generation services are useful CHANGING YOUR BUSINESS STRATEGY to include additional services will require an additional investment in marketing if you are to make this successful. In terms of simply paying money to advertise your additional services, as...

The Do’s and Don’ts of a Compelling Resume and Cover Letter

Is your resume up to speed? STARTING YOUR OWN BUSINESS does not mean you’ll never need to write a resume or cover letter again. We’ve written about this topic before — indeed, when you first start your own business you’ll probably spend a lot of your time...

Online Training: A Cost Effective Way to Train and Motivate Your Staff

Take an online course to build will AND skill OUR MYOB TRAINING COURSE is basically an induction into the role of a bookkeeper, in that it provides students with an overview of the duties typically carried out by a bookkeeper. Most of our students take our MYOB...

Turning Your Business Idea into Income

Don’t plunge into working for yourself IF YOU’VE DETERMINED THAT your business idea is viable and has the potential to generate revenue, then it’s time to start earning income from it. We show you how to carry out market research and competitive analysis...

Should You Start a Business That You LOVE or a Business YOU CAN DO?

Pairing knowledge with a gap in the market CONFUCIOUS ONCE SAID: “FIND a job you love and you’ll never have to work a day in your life”. That’s good advice, although it’s not always practical. I love watching television, but it’s probably impractical to try and...

Thinking of Starting a Second Business? Introducing Jerry

Case Study: Costs for starting up a second, related business A LOT OF BUSINESS OWNERS branch out into related fields when their flagship business becomes successful enough (just look at Jim’s Mowing). However, this can be a bit dicey if the business owner doesn’t...

Present Your Sales Process on Your Website

Use PPT to “teach” your clients how you do business PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website. If...

Performing Weekly Reconciliations in Xero

Why it Pays to do Regular Bank Reconciliations In our Xero Bank Reconciliations and Journal Entries Course, you’ll learn how to carry out each step in the reconciliation process, in particular how to set up bank feeds. Bank feeds are an important function that allows...

How Bank Feeds Save Time and Money

Making Light Work out of Bank Reconciliations Cloud accounting software’s greatest innovation was not putting the software in the cloud; it was introducing bank feeds. You’ll learn how to set up bank feeds in the latest version of Xero in our Xero Bank...

Working Out Job Costs and How to Charge Your Clients

Why You’re Underselling Yourself with Fixed Price Quotes We’ve written a number of blogs on how bookkeepers can work out their fees and what good local bookkeepers generally charge. However, now we examine the nitty gritty of determining your on the job...

What Bookkeepers Can Learn From Real Estate Agents: Facebook Advertising

Facebook – Great for Local Marketing In its decade of existence, Facebook has built up a wealth of data about its users, data that it likes to sell back to those who need it, in the form of targeted advertising. Facebook advertising, though similar in its...

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales The internet has changed the way businesses market their services to prospects, from a simple sales message to an educational one. Real estate agents caught onto this shift in buyer trends early and started creating online...
 
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