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How do you know what to put on your websites home page? Do people respond better to an image of an elderly couple or a sweet young lady, do they want to see a lot of text and options or a simple interface? You can now answer these questions with A/B testing on your website.

We decided to a simple experiment using Google Website Optimiser and 123ezy website. We created three different variations of the home page including the original page and our objective was to compared the results of each variation. The goal of course was to get new website visitors to the registration page of our online learning section of the website and Google Website Optimiser was able to keep track of the entry pages that people viewed and if they ended up going to the registration page.

This diagram shows that both new variations of the home (seniors and community) provided a 37% higher chance of success than the original home page.

This is a great way to see what your potential clients like the most on your website and it’s a great way to prove to yourself how your clients like your website to look.

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