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I was having a chat with a rehab consultant the other day and we discussed the benefits of online services like our online MYOB Training Courses and he reminded me about online shopping and having your weekly groceries delivered to your home.
We dug a little deeper and discovered that Woolworths announced a 118% increase in online sales for the December 2011 half year (July to June). When we went to the Woolworths Online Shopping site we saw all their branding for their Click and Collect service, but entered our postcode in the top right hand corner to discover that they would deliver to your door for $11 or less if you spent more than $100 with them. Do you think that is high?
I remember speaking to an Amway seller back around 1999 when the first online shopping “craze” began as part of the dotcom revolution where he mentioned that they sell all the products that are traditionally in the centre of the shop, the products that aren’t fresh and have long expiry dates. He pointed out that most people buy the same products every time they shop, that if you wrote up a list of things you need you could simply tick boxes and re-order all those products very quickly. Compare that to taking a trip to the supermarket!
A trip to the supermarket could involve the following steps and cost a lot more than $11 delivery:
- Bringing children with you
- Driving to the supermarket and looking for a parking space
- Walking around the supermarket to get all the products you need
- Waiting in a queue to pay and have your products bagged
- Taking the shopping bags to your car to load up
- Unloading the shopping from your car at home
It was at this stage that we realised also, why online computer training courses offer so many benefits over traditional courses held in training centres in Sydney or Melbourne. We recall that we needed to pay rent, wages, advertising and find good quality trainers. We had to schedule the courses 3-6 months in advance and try to guess the best date, day and time for students and THEN if we didn’t have at least 4 students attend a course we had to cancel it because it we wouldn’t cover our costs!
We realised we could give students more training (our current 5 MYOB training courses for example would take the equivalent of 4 full days of face to face training) if we delivered it online, and like a new student said to us just this week, the training is delivered consistently to every student. Every student learns exactly the same information the same way every time so it is great for franchise operators.
The best part is that we divert all our earnings into generating new and updated training content, and ensuring that our online training servers are operational and secure 24 hours a day, 7 days a week. This means we can also focus on our LIFETIME student access offer and ensure that students can get on with the bookkeeping and administration tasks they need to do rather than having to do MYOB courses again and again to get the parts they missed.