Google saves you 2-5 seconds with Instant Search

The innovator in searching through millions of web pages to find the most relevant yesterday introduced Google Instant, a way of providing you with results before you’ve even finished typing. In other words Google has a pretty good idea what most people want to find when they start typing and reveals the results as you type. Great for slow typers this new feature will give you relevant results right there on your screen.

We are pretty proud of our search engine placement for online MYOB course so please feel free to do a search using the new Google Instant and see our website appear on the first page of search results.

I tried using the search and it was fascinating watching the search results change so quickly. When I tried it a second time it just worked like the normal Search results. Go and visit the Google Instant Search page or read Google’s announcement on their blog to learn more.

What do you think? hmmm?

Social media is the craze these days. Web 2.0, interactive, personal and relevant are terms used to describe what you are looking for in your internet experience. We are interested in knowing what you think about our content and at the same time we want you to share your thoughts with others so we’re trialling a social commenting feature at the end of each post and we’d love to hear from you.

EzyLearn is trying a new service where you can comment on, recommend and share our training material with your network of friends or colleagues. You can see at the bottom of this post, under the Subscribe box, that you can log in using any choice of social networking services and make a comment about this or any other blog post.

Please let us know what you think about our blog posts, videos and training material.

VoIP Phone System from Virion

broadband speed test for voip phone system
is your internet fast enough for a voip phone system

We’ve updated our telephone system to the latest in Cisco IP phones and want to share the information with you because we think it’s ground breaking. We use our Broadband Internet connection to make and receive all our calls and that throws out the window the old concept of paying Telstra almost $40 per month just to have a telephone number. I was only just explaining to a friend today how the VoIP phone system from virion works and I’ll try to explain it again in this blog post.

Your Broadband Internet connection delivers the voice to your phones and takes it away to the people you call so this link is critical in the quality of your voip phone system. The best way of testing the quality of your broadband internet connection to run a speed test and see how fast your upload speeds are. Yes, I did say upload speeds. Most people want fast download speeds to download videos, emails and attachments, but with a voip phone system you need to have a broadband connection with good upload speeds.

In this diagram the upload speed is 0.81Mb/s (810Kbps) and the best quality VoIP phone system requires 87.2Kbps, so,theoretically 10 people in your office could be having phone conversations with your VoIP phone system using your broadband internet. But what if someone is sending an email with a huge attachment? I’ll keep you up-to-date with our VoIP experience as we use it.

If you want to test a business grade VoIP phone system and VoIP service take advantage of virion’s Instant Trial.

The right heading can bring people to you

The right heading on a flyer or a document will let you know immediately if that information on that page is “relevant” to you. It’s no different with a website. When you do a search in Google you decide in second which of the search results to go to depending on what they write in their title and description. Click the link in this blog post title to watch our video on Search Engine Optimisation.

EzyLearn offers the 123ezy website builder as part of a website hosting package and it makes it so simple to add (and change) words to the heading and description of each page within your website. Visit the 123ezy website for more information or take a look at a website that he been created using the SiteBuilder to see how it works.

Using Google Adwords – Step 1 – choose a budget

The Google Adwords market is constantly changing depending on who is bidding for the keywords you want, how they are bidding and how much they have to spend. Keeping this in mind you will have to make some simple decisions before you can get started.

I sat down with a business owner today and she wanted to bid for every keyword she could think of, everything relating to her field of business, but the problem with that is that you are then competing with everyone else for a whole lot of words. We ended up choosing fewer words and decided to spend more to get people to our website using those keywords. If website visitors who come to your website from a Google Adwords advertisement and stay and explore your site Google will recognise your site as a good result for its searches and this will end up elevating your position in the “relevancy based” search results. That should be a significant goal, but I am now just digressing.

So, the business owner agreed that she was going to spend $1200 per month. The next step is to figure out which services she is going to promote and she gave me a list of 15 different services,which we then categorised into 4 main categories… Phew. We then looked at the relative weighting for each category of her business to decide how much they will receive of the $1200 per month and it came to a relatively simple 25% split each or $300 each category (division) per month. These were good figures because that comes down to $10 per day and that is how you can limit the amount of money you spend on Google Adwords…. by setting a daily limit.

The next step is a little more time consuming and involves choosing the right keywords and keyphrases to use for each category of the business. Once you’ve discovered this you choose how much you are willing to pay per click… hence the term Pay-Per-Click (or PPC) advertising (adwords.google.com). You may not get this part right the first time, but you will soon realise that you can pay for anything from 9c to over $20 per click to be on the first page. The more generic and popular the keyword the higher the price, the more words you combine together (keyphrase) the fewer people will be promoting it so the price will be lower. I’ll cover this in another blog post.

UPDATE:

Learn about alternatives like using relevant keywords in a blog for your business to make your website more valuable and ensure it becomes a trusted resource for customers.

MYOB training courses scheduled for Chatswood and Burwood

workbooks and videos for MYOB training coursesAnnouncing: EzyLearn and Maxis Solutions (RTO 91428) have just released the training schedule for courses in MYOB Accounting for Day to day transactions in both Chatswood and Burwood. These courses are scheduled conveniently during school hours of 9.30am to 3.30 so that mums can attend and get full value out of their day.

These courses cover the Sales, Purchases, Inventory and an introduction to the Banking modules of MYOB Accounting. If you don’t have the software there is a link to the freely downloadable Test Drive software that you can use to practise what you learn on your home or office computer.

The Topics in more detail are:

Creating quotes, orders and then invoices in the sales system, changing item information and credit terms “on the fly” while you are creating an invoice. Understand the different invoice formats, including time billing, how to create and delete text headings and more.

Finding historical transactions is a major part of accounting software. In this course you’ll learn about the Sales Register, Sales Journal, To Do list, Accounts Receivable and Payable reports and Custom lists, plus an introduction to Statements so that you can supply your clients with a summary of funds owing to you. You also learn about the two main type of statement so you can choose the one that suits your needs.

This course also includes recording cash sales, entering credits, settling credits, how to deal with bad debts, deleting sales payments, and reversing credits.

Payments: You’ll learn how to enter invoice and purchase payments including part payments and over payments.

Purchases: You’ll learn how to keep track of your purchases whether you pay for them straight away or receive an account. You will also learn how to create a purchase order, converting it to a bill, creating an item credit, settling and reversing credits, and analysing purchases.

Banking: If you make purchase or income transactions that have nothing to do with the sales or purchases modules, then you’ll learn how to make these entries using the banking module.

There is an early bird rate so visit the ordering site and book early to save money.

We closed our last training centre in 2006 and have taught thousands of students how to use MYOB accounting software since then because we offer

  1. All courses for one price,
  2. Training on various versions of the software,
  3. Training videos combined with knowledge review questions,
  4. MYOB Course Workbooks that act as an MYOB bookkeeping induction
  5. We’re accredited by the Institute of Certified Bookkeepers
  6. We offer a money back guarantee.

Discover more reasons to choose EzyLearn for your MYOB Training Courses.

Email Marketing made simple

EzyLearn has just implemented an incredibly simple email marketing solution for it’s clients. This solution allows you to only pay for the emails that you send, while providing a professional subscription service and html templates for your mailouts.

This solution is part of the 123ezy suite of website services and it makes the whole internet marketing, social media and keeping in touch with clients much easier. Best of all you can measure the success of your campaigns.

The cost is only $49 to setup and then 2 cents per email you send. If you prepay for your emails it comes down to even less.

Interested businesses should contact support@123ezy.com, call Steve Slisar on 0413 007 481 or order your newsletter online.

Is Xero stealing MYOB’s future in the cloud?

xero online cloud accounting software versus MYOBXero is a New Zealand based public company (XRO.NZ) that create accounting software that you can access from anywhere, much like hotmail, gmail or your Internet banking. I mention Internet banking here because many Internet users use Internet banking and trust it’s security completely. We think Internet banking is completely safe and secure, no matter how we feel about email security. Both are very secure so the move to online accounting software will take a little longer as users understand their accounting data may be safer online than it is stored on their own computer or server.

An article was written in BRW which highlights the challenges and potential future of this model of software delivery: http://bit.ly/9SNbam and most interesting of all is that Craig Winkler, co-founder of MYOB, which was taken over early 2009 by private equity, is now a major shareholder after an injection of $18M.

For us as computer software users and you as EzyLearn MYOB Training students, MYOB is still the market leader in Australia and you can do our online course for only $199 with 12 months access and unlimited repeats (gratuitous plug). The future is focussed on making it possible to work together more effortlessly with our accounting datafile and take advantage of fantastic data centres that store our information securely, provide data security and a first grade backup service.

Our company wholly embrace cloud computing as I delve into cloud computing for telephony (www.virion.com.au has already been very succesful for our business), as a CRM (currently looking into www.salesforce.com as a means to keep track of clients and correspondence), and for email communications (using Gmail and Google apps). Stay tuned for feedback and comments about our experiences.

Getting social with your website

Social media seems to be on everyone’s lips today, especially if you work in the area of websites and internet marketing. The biggest names on the Internet at the moment: Google, Twitter and Facebook area all into it, but what does it mean for your business and it’s website?

I’ve just had the pleasure of spending several hours on a Sunday learning about TwitterFeed, an application that allows you to connect your blog (that’s what you are currently reading) to Twitter and Facebook accounts (and Pages for Facebook). This article is a test to see if it works. If it does, then a new tweet will be created at any nominated Twitter accounts and also on any nominated Facebook Pages.

If it does work the greatest benefit is that you don’t need to create all the Wall comments (facebook) and Tweets manually because TwitterFeed will do it. All you need to do is write the article.

8 hours later… Yep, it worked. A tweet at www.twitter.com/ezylearn was created with a link to the article and a post in our Facebook Page was also created. What does it mean? Simply that when you write and publish your blog post, announcements are automatically made on any Twitter profiles and Facebook pages you manage.

Affiliate marketing – how easy!

I think about the times when I have been to countries like Egypt and Vietnam where there seem to be so many people willing to help travellers who’ve just arrived in the new town. I quickly got to learn that they are doing it for the money. This is why tourism is so important in these countries… It’s how locals can get paid by tourists who need help.

I’ve often pondered how this method of income works in developed countries like Australia. I mean you or I can’t go to a local hotel and say, “If I bring you a customer, will you give me 50 bucks?” Why? It would probably get quite messy, it would encourage a cash economy (and we don’t want that, do we?) and it might even cause some arguments. But it’s making sense to me just how easy it is with affiliate marketing.

EzyLearn has just created an affiliate program for www.myobcourse.com.au to help increase traffic to our site. I’ve gone through the steps of implementing code on the website, checking that it works with a test sale and everything is tracked beautifully!

The great thing about affiliate marketing is that you simply have to tell people about whatever product you like and believe in, this is particularly good if you’ve used the product/service and love it. Everything else is done for you, if no sale is made, you don’t get paid, but if it is, you’ll earn money. Even better than that, you don’t even need a webpage to do it! You can simply setup a Twitter page and paste your unique affiliate link as a tweet!

So, the key thing to know about affiliate marketing is that you end up with a unique URL (basically a website address) and if people click on it, they will be taken to our website and clixgalore make a note that this visitor in their system. If a sale is made it is tracked through the PayPal shopping system and ultimately the commission is credited to you.

Check out our Affiliate link (where you can join and start doing some affiliate marketing): http://www.ezylearn.com.au/affiliate