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CIA Provides Secrets about Linkedin

LinkedIn: The Living CV

I’VE WRITTEN A NUMBER of posts about the power of LinkedIn to replace the traditional resume, but after speaking with an expert from CIA (Sydney-based company, Computer Information Agency or CIAOPs) I learnt some new secrets about Linkedin. Robert Crane, CIA’s Director, shared some tips as to how and why LinkedIn is a fantastic tool to help you get a job AND find more customers.

Robert-Crane-Digitar-web-linkedin-secrets
Robert Crane is the Director of Computer Information Agency

Here’s what Robert had to say…

One of the greatest advantages that Internet based technologies can provide is leverage. Nothing could be more the case than with social media. Unfortunately, too many businesses and professionals fail to see the potential that it can provide themselves and their businesses. Probably the most effective social network for business is LinkedIn.

You may be surprised to know that LinkedIn in has been around for over a decade. It was around long before Facebook and Twitter as a source of connecting business people together. LinkedIn allows you to create a personal or business profile to which you can add all kinds of information.

[quote]Many professionals use LinkedIn as a “living CV” where they can post their career and achievement records for others to view.[/quote]

Sharing that information with others help them grow their potential network and makes it easier for others to locate people with the right skills.

The True Power of LinkedIn

This is where the key technology of search begins to reveal the true power of LinkedIn, for not only can you share your information with others, independent parties can search LinkedIn and locate individuals with the skills they need. This is reason why so many HR people use LinkedIn to locate and target individuals with the skills they require.

[quote]Posting resumes and trawling employment website is now ‘old school’. Indeed, the highest quality applicants are signed up via Linkedin even before a job is offered.[/quote]

Is It Too Late for You?

This means that if you are not using Linkedin your competition probably already is. So what can you do to catch up?

  1. Firstly, you’ll need to create a LinkedIn account and then fill in the information about yourself. The more professional information you provide the better. It is also important to include a professional headshot as part of the profile so if you don’t have one of these go out and get one.
  2. Once you have all your information entered start looking for people and associates you know who are already on LinkedIn. When you find them send them an invite to ‘connect’ with you on LinkedIn.
  3. Once you network starts to grow make sure that Linkedin becomes an ongoing part of your business strategy. Don’t let the information you have entered get stale. Revisit your account regularly and ensure it is always as current as possible. As you meet new contacts look them up on LinkedIn and ask them to ‘connect’ with you. Always be looking to grow your network and don’t be afraid to ask people in your network for introductions to others on Linkedin.
  4. When you start to feel comfortable with Linkedin use the testimonial feature to ask business contacts and clients for referrals. These referrals can be directly posted on your profile for all to see.
  5. Nothing lends credibility like endorsement so always continue to seek them out and grow the number that you have. Once the endorsements start to flow make sure you direct other information about your business to your LinkedIn information. Use it on your website, business cards, etc.

Other Powerful LinkedIn Uses

The more you work with LinkedIn, the more powerful you will find it. When you need something you can ask your network of contacts, you can search their skills for what you need, and you can join any number of special interest Linkedin groups on the very topic that you are seeking assistance on. Because Linkedin has become such a worldwide tool for business, chances are you’ll find the person or business you’re looking for, if you know how to use it.

Jump On the Social Media Bandwagon

I went to a seminar recently and heard Nick Bowditch from Facebook speak. He said that the businesses engaging with, and using, social media will be the ones still around in 5 years. Perhaps it’s arrogant to think that social media is so mighty, but given the speed with which technology is moving these days, and the ferocity of competition, it’s better to build a profile, reputation and brand that people know, like and trust — and social media is the opportune way to do this.


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

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Woman who loves tech loves MYOB software

Telework Australia Website - work from home and MYOB coursesI wrote an article about work-at-home mums earlier this year and handed out praise to our own EzyLearn team, who are mostly work-at-home mums. Ever since I opened my first training centre in Sydney’s Northern Beaches suburb of Dee Why back in 1999 mums have come to EzyLearn to get new skills to find work and MYOB was always a popular choice.

Our MYOB courses have been popular because bookkeeping skills enable mums to work their own hours and earn a good hourly rate. The bookkeeping industry is also evolving to the point where the Internet and cloud accounting is enabling bookkeeping as a virtual service that mums can perform at home!

I’ve always disliked the term virtual assistant (or VA) because it makes you think that VA’s aren’t real that they are virtual. I was speaking with an HR consultant from the UK and he told me that in Europe they use the term remote worker or remote contractor which I think it much more relevant because it’s more accurate. The Australian government appears to have adopted the term Teleworking and they’ve assembled a website to explain how it works and encourage this type of work in Australia.

Frederique Digitar - MYOB invoices and working from homeOn the topic of women working from home, I had the pleasure of meeting Frederique from Women Love Tech the other week and we got into a conversation about the blogging business. I write this blog to help our MYOB course students learn more about bookkeeping, accounting software and the computer industry as it evolves into the cloud, but Frederique covers a lot of topics that are of interest to tech savvy women. She’s written some interesting articles about technology and I thought this one was very handy for anyone operating a business. It’s about how to create a good invoice.

One of the best parts of working from home is that you can get more done (if you have a good working environment and dedication to the task), it saves on traffic and it empowers more individuals to control their own destiny!

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Online Accounting: Has Xero Turned the Tables on MYOB in Australia?

Xero cloud accounting Share Price on ASX via CommsecWE RECENTLY FEATURED AN article by Margaret Carey comparing Xero vs MYOB and as early as 2010 I wrote about Xero’s solid growth in the online accounting area and how it could steal business away from MYOB.

If you read my blog posts or follow the news about accounting software and cloud-based accounting software, you’ll be aware that MYOB is now owned by a large private equity organisation called Bain Capital (which was co-founded by Mitt Romney). I believe it overpaid for MYOB and as a result has to fight hard to justify its price and keep as many customers as possible. However, regardless of that, it’s interesting to see that MYOB is now the US competitor to the New Zealand and Australian owned Xero.

How is MYOB American?

What do I mean? Well, MYOB was once an Australian-owned company that you could buy shares in — it was listed on the Australian Stock Exchange. It was subsequently purchased by Archer Capital and later sold to Bain. During this time, the man who started MYOB, Craig Winkler, sold his shares in MYOB and became a major investor in Xero. Read this article from the Sydney Morning Herald to better understand the “lay of the land” about cloud-based accounting software.

You can buy shares in Xero

Up until last week you could only buy shares in Xero through the New Zealand stock exchange. Last week, things changed and you can now participate in the fresh new competition in the online accounting market by buying shares in Xero! The graphic shows the rise of the share price since listing.

This blog post isn’t financial advice because I don’t know about your personal circumstances, but it could prove to be some safe career advice to get to know the software because they have listed in Australia in order to endear themselves to you and other small businesses in our part of the world.

Want to check out Xero’s ASX ticker and start keeping track of their price? Follow this link.

MYOB Bookkeeper, does this affect you?

If you are looking for work as an MYOB bookkeeper you will come across cloud accounting sooner or later because all the accounting software vendors are developing cloud based products. MYOB has recently launched their cloud accounting program MYOB AccountRight Live because they want to take advantage of the mass movement into the cloud.

More importantly as a bookkeeper these days you need to have bookkeeping qualifications like a Cert IV in Bookkeeping as well as software skills to find work or run your own bookkeeping business. Because of the more competitive landscape in online accounting you’ll also find several different accounting systems are being used and the more you know, the move valuable you become.

Always updating our content

In conjunction with bookkeepers, accountants and other finance industry experts we are always adding training materials covering a number of different cloud accounting applications like Xero, SAASU, Reach Accounting and MYOB AccountRight Live to our online training platform. We are also adding case studies to our courses to make them more true to life and interesting. When you enrol and opt to purchase our Lifetime Access option, you will have access to all updates to our courses forever.

Our online courses can be counted towards your CPD points

Online bookkeeping accounting training courses for CPD points

EzyLearn Excel, MYOB and Xero online training courses count towards Continuing Professional Development (CPD) for bookkeepers and accountants. We’ve been an accredited training provider of the Institute of Certified Bookkeepers ever since the organisation started in Australia. Find out how CPD points can be of benefit to you.


 

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Should I switch to Xero or remain with MYOB?

Xero and MYOB

cloud-accounting Xero and MYOBI’ve written many articles about the building competition between cloud-based accounting services like Xero, SAASU and Reach Accounting and MYOB’s AccountRight Live, but I sought an opinion of someone with much more experience with the various bookkeeping programs. Margaret from BusinessEEz is an accounting software specialist and she will share her opinions about whether you should switch to Xero or remain with MYOB.

We’ve noticed some big changes in the most recent version of MYOB AccountRight version 2012 and these changes not only affect small business owners, but also bookkeepers who perform most of the day to day and month end tasks for these small businesses.

Here’s what Margaret had to say about Xero and MYOB.

Should I switch to Xero or remain with MYOB?

Cloud accounting specialist xero and MYOBBy Margaret Carey

MYOB is about to launch AccountRightLive, the cloud-based version of AccountRight 2012 which is exciting news for business owners, bookkeepers and accountants as it means that you will have the ability to remain on MYOB and enjoy the flexibility that the cloud can offer. Xero has of course been in the cloud for some six years and has wooed many Australian small businesses with its ease of use, functionality and flexibility. However now AccountRight Live is becoming a reality, business owners and bookkeepers can more readily compare apples with apples when deciding whether to switch or remain with the familiar product.

There are a number of key points of difference.

Firstly with MYOB you can choose to switch between the cloud and the desktop at any time but Xero however is a cloud-only product, accessed via a web browser and an internet connection. Some people may like the flexibility of being able to switch between the two, taking offline backups etc. and others are happy with the restriction of internet–only access, no offline backups.

[quote]MYOB is also allowing for up to 5 concurrent users, a welcome addition for users on Plus and compares well with the unlimited users for Xero.[/quote]

However, I believe that functionality is a major driver in product decision and there is a lot to consider here.

Functionality of MYOB

MYOB has been around for many years and over time has built up some industrial strength functionality. Xero has only been around for 6 years (less in Australia) and whilst new releases with new features come out every couple of months, it still has a way to go to catch up with the in-depth functionality of MYOB. So if your business has some more sophisticated processes – eg Job Costing, Purchase Order tracking

If you hold inventory for buying and selling, then you need to remain on MYOB, Xero does not have an integrated inventory solution, there are plenty of add-ons available but why go for an add-on if you can have an integrated solution?

Xero does now have a reasonable integrated payroll solution but again, if you have some more sophisticated requirements such as TOIL, RESC etc, you should carefully review how well Xero will handle these.

The number one efficiency feature with Xero is its bank feeds. You can directly download transactions from your bank accounts into Xero and through some sophisticated but easy to set up rules, Xero will suggest the correct postings for the transactions – this is a powerful feature that can save several hours of data entry but is probably more suited to the micro business than the small business.

In summary,

  1. If you have a fairly simple business model, no inventory, straightforward payroll and are comfortable with a cloud-only solution then test drive Xero – you could well find that factors such as the bank feeds clinch the decision for you.
  2. But, if your business model is more sophisticated, you are still attached to a terra firma option or you need inventory then you are better sticking with the software you know.
  3. For all shades of grey in between – further analysis may be required to make the best decision for your business.

Learn more than just MYOB

When you enrol into our MYOB courses you receive free membership to the Bookkeeping Academy where we’ll show you how to use other accounting software programs like Xero, SAASU, Reach Accounting and more..