Posted on 1 Comment

Google Can Help You Make More Money – And It’s Not by Using Adwords!

Helping tradespeople, sole traders and contractors manage and keep clients

As a tradesperson or sole trader, don’t be one of the many who loses out on work opportunities because you’re not savvy online – for marketing and organisational purposes.

I’VE WRITTEN ABOUT how tradespeople can earn more money quickly and easily by using cloud accounting software like Xero or QuickBooks to quote, invoice and manage their clients. But this applies to anybody out there working for themselves; as a sole trader or contractor. 

In a recent home renovation I was involved with in Newcastle, NSW, I met many tradies with a lot of work on, and even more with plenty of work in the pipeline; but they had no system to manage it all. They frequently didn’t follow up on jobs they’d quoted for, didn’t get back to people enquiring about their services, and provided fairly terrible customer service in general. And they were losing money, as a result.

Increase your productivity with Google G Suite

There’s no reason for tradespeople, contractors or sole traders to lose business because they don’t have a system in place to ensure they remain productive. I work with lots of remote contractors, and I love it because we’re able collaborate on projects at all different times of the day, easily and efficiently.

When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.

Manage your time efficiently

To manage my team of remote contractors, I used Google G Suite (then called Google Apps for Work) — Google Calendar, in particular

We used Google Calendar to schedule time for particular tasks each person was working on so everyone knew what everyone else was up to, and could easily schedule time to collaborate on certain projects that required help from other team members — Linus and Rodger, for instance, frequently collaborated on projects. We also used Google Calendar to schedule meetings (internal and external ones) and sales calls. (More specifically, we’ve given a case study of a hairdressing salon doing this in a previous blog post.)

***

Set up your own Google G-Suite with our Digital and Social Media Online Course


If you need help setting up your Google G Suite account, and would like to learn how your business can become more productive and earn more money, we cover Google G Suite in our Digital and Social Media training course. Visit our website for more information or to enrol.


 

 

Posted on

How to Use Google Search and Maps to Get More Business FREE

EzyLearn Online Courses Google Adwords Training

Plumbers, electricians, Carpenters, handymen and builders can get free leads and prospects using Google My Business, Sites and MapsGoogle My Business, Google Site & Google Maps – ALL FREE

DURING A HOME RENOVATION project for an investment property I was involved with recently, I needed to find lots of different tradespeople in the Newcastle area — and quickly.

I also wanted to look up trade tips that would help me solve a few renovation issues, and it made me realise just how important Google Maps and local searches are.

This is in addition to local classifieds and online services like Gumtree and Airtasker.

Create a free website with Google Sites

A local painter and handyman named Mark helped me with many aspects of the Newcastle renovation project and we talked a lot about the ways he could increase his profile in the Newcastle area to grow his business. 

I created him a simple website for free using Google G Suite’s Sites application, and also set up Mark’s Google My Business Account, so he would show up in local search listings and on Google Maps — all of which is free with a Google G Suite account. (A G Suite account costs as little as $5 per month, per user.)

By the way, I suggested that he shouldn’t take a photograph for his website after he’d just gotten a buzz cut, but he did it anyway! 😉

Google is a cheap and easy way to get online

Using the productivity tools contained in Google G Suite Course is a great way for businesses to get organised with great SPAM filtering email, calendars and scheduling, tasks and to do lists and much more, and using Google Sites enabled Mark to get online cheaply and easily. And because you’re using a Google product (Google Sites) to create your website, it’s a simple way to make sure you’ll be discovered in Google Maps and local Search results. 

Although WordPress offers greater functionality, and is a more robust content management system, it also requires more technical skills to ensure your website is able to be discovered in Google Search and Maps results. It’s also a little trickier to integrate with Google G Suite and other productivity apps. (We offer training courses in WordPress for this reason.)

***

If you need help setting up your Google G Suite account, and would like to learn how to set up a Google Sites website to increase your online presence for your business, we cover Google G Suite in our Digital and Social Media Online Training Course. Visit our website for more information or to enrol.  

EzyLearn Online Courses Google Adwords TrainingFREE Google courses for EzyLearn students

If you’re interested in doing a Microsoft Excel, Xero or MYOB course, then you’ll be thrilled to discover that we give away some Google courses as a free student inclusion.

Our newest FREE course for EzyLearn students is Google Adwords, the paid way to get traffic to your website.