The July Launch of Cloud Accounting System, Wiise: What’s in Store for MYOB and Xero?

Should all good bookkeepers be getting wise to Wiise?

man thinking wiise accounting software learn study online training courses

THIS JULY A NEW ACCOUNTING SYSTEM is attempting to lure Aussie businesses away from the incumbent cloud accounting majors MYOB, Xero and QuickBooks, with the promise of “access to big-end-of-town technology,” according to a report in The Australian Financial Review.

Wiise, which is owned by the deep pockets of KPMG and will operate under a strategic partnership with Microsoft and the Commonwealth Bank, will combine cloud accounting, job costing, workflow scheduling and inventory management, payroll, sales and marketing and customer relationship management into one system.

Pricing hasn’t been confirmed, but it’s understood Wiise will operate a tiered model, costing businesses between $60 and $200 a month.

The software will integrate with all major Australian banks, but added functionality will be given to CBA customers, such as access to working capital and financing options.

Businesses that have outgrown their cloud accounting system

Although Wiise will target SMEs; founders KPMG, Microsoft and CBA say the software isn’t competing with MYOB, Xero or QuickBooks for customers.

Rather, the Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems, because their business operates in more than one location, has a complex supply chain, various legal entities or high transaction volumes.

The Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems.

Wiise will also appeal to businesses that want to use one piece of business software, rather than multiple separate systems or cloud-accounting add-ons.

That said, it’s probably a worry to MYOB, which signalled it would grow market share by pursuing bigger and more complicated businesses; acquiring the enterprise reporting system Greentree in 2016.

What does this mean for bookkeepers?

So while contract bookkeepers should remain competitive by keeping abreast of new technologies, is Wiise yet another cloud accounting system bookkeepers, tax agents and accountants will need to learn how to use? Well, that depends on how quickly it penetrates the market. And if it penetrates the small business market in any significant way.

As a general rule, most small businesses want to spend as little time worrying about compliance as possible, which is as it should be. Simple businesses with straightforward tax and compliance requirements typically stick with simple cloud accounting systems.  

So there’s value in bookkeepers that typically services larger, more complicated businesses learning more about Wiise, but probably not for bookkeepers that look after smaller, straightforward businesses.

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Who’s Managing Your Business Accounts?

expense apps for self employed peopleIf you’re a business owner trying to decide on an accounting system, speak with your bookkeeper or tax agent to determine the best option for your business.

If you’re looking for a reliable bookkeeper or tax agent to manage your business accounts, visit the National Bookkeeping website to find someone professional, able to work in your office, or remotely,  to suit the needs of your business.


 

MYOB, Xero, QuickBooks and the Cloud Accounting Ecosystem

How accounting is becoming more simplified:

And how bookkeepers and accountants can become a “one-stop-shop” for those needing help with their finances (Part 1 of 2)

smart woman realising xero most popular accounting software program in australia and nz

EARLIER THIS YEAR, Intuit, the parent company of cloud accounting system QuickBooks, announced it had acquired U.S.-based time-tracker platform, TSheets, in a deal worth $340 million U.S.. This was part of Intuit’s strategy to expand its offerings to small businesses and the self-employed. (In the U.S. and Canada, Intuit also operates a cloud software package called TurboTax, which lets individuals file their own federal taxes.)

What the TSheets acquisition means

The TSheets acquisition makes a lot of sense, and provides a good guide to the kinds of businesses cloud accounting firms look to acquire. For example, TSheets and QuickBooks already shared 12,000 customers worldwide, and TSheets had been developed to integrate specifically with QuickBooks (though it also works with Xero and Reckon). It also brings Intuit and QuickBooks in line with one of its competitors, Xero, which acquired a similar project management system WorkflowMax back in 2012.

For TSheets, being part of a big global brands means it’ll be able to innovate faster, with access to the Intuit technology and product team; for Intuit, it’s an additional source of revenue and market share. (Although a privately held company prior to the acquisition, TSheets had been valued at around $40 billion US.)

The cloud accounting ecosystem

Intuit’s TSheets acquisition signals that both Xero and QuickBooks intend to push further into the cloud accounting ecosystem, by partnering with, acquiring, or developing integrations that simplify the accounting process and expand their product offering.

Intuit’s TSheets acquisition signals that both Xero and QuickBooks intend to push further into the cloud accounting ecosystem, by partnering with, acquiring, or developing integrations that simplify the accounting process and expand their product offering.

Xero’s latest suite of products

In 2017, Xero introduced a new suite of products — Xero Expenses, Xero Projects, Xero HQ App Suite, Xero HQ Ask, and Xero Discuss — all aimed at providing SMEs with the technology generally reserved for big enterprises, only far cheaper.

Xero already has an app ecosystem of more than 600 certified app partners and 40,000 developers. And since Xero migrated its platform to Amazon Web Services, the subsidiary of Amazon that provides cloud-computing platforms to companies, Xero has been developing its machine learning (ML) and artificial intelligence (AI) capabilities in a push towards completely code-free accounting; in March 2017, Xero released a code-free invoicing and bank transactions feature. (MYOB previously released a similar feature called SmartBills two years earlier.)

Xero has been developing its machine learning (ML) and artificial intelligence (AI) capabilities in a push towards completely code-free accounting.

The company’s chief executive Rod Drury said that the move towards automation “will be bigger than the move to the cloud.” He also said the company was working on a feature that would automate invoices entirely.

What else has Intuit acquired?

On Intuit’s part, it’s Asia Pacific arm of the businesses has made a number of acquisitions over the last few years to beef up its product offering, some of them you might not even be readily aware of — like the 2014 acquisition of Invitco, which created a product called Invitbox that extracts data from PDFs, and operates behind the scenes to extract data from bills and receipts uploaded to the QuickBooks system.

Intuit Asia Pacific also acquired the document management company Fifo in 2013.

Next blog: We look at how the cloud accounting ecosystem has paid off and how and why bookkeepers and others working in the accounting space must continue to up-skill.

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Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

 

 

 

 

Why Do You Want Xero and MYOB for Free?

If money is an issue there are alternatives when it comes to accounting software programs

WaveApps Transaction journal in the free accounting software competitors to Xero, QuickBooks Online and MYOB with receipt scanning built inWE’RE OFTEN ASKED whether Xero, MYOB and QuickBooks software is provided free with our training courses.

Unfortunately, we’re not given free access to accounting software, so we can’t pass free software access onto our students either. However, we do let you know where you can access trial or student versions while you complete our courses.

It made me wonder: Who’s driving the demand for these programs? It turns out, it’s usually someone’s bookkeeper or accountant recommending them. And this is usually because they’ve done a training course and learnt how to use one or more of the major accounting packages.

Does your bookkeeper or accountant disclose whether they’re earning a commission?

Some bookkeepers take a 15 percent cut of the monthly subscription fee because they’re a certified MYOB / Xero / QuickBooks consultant — and that’s why they recommend a particular package. I personally think that bookkeepers or BAS agents who do this should disclose that they are earning an ongoing commission — just as real estate agents need to make these declarations in their agency agreements.

Businesses don’t know any alternatives  

It also happens that a lot of business owners don’t know about alternative accounting packages. Therefore they simply choose the brand name they’ve heard about the most. I discovered this with real estate agents when it comes to who they choose for their social media marketing services — most of them ask what software or which person Joe Blow uses and then assume it’s good enough for them.

Selecting an accounting package to use is often one of the first things a new business owner does. At this stage, however, they may not even be aware of what they require from an accounting package; never mind what sorts of alternatives they should be looking at. When first starting out, they’re just anxious to be able to invoice and get paid by their first client.

Freshbooks, Zoho, WaveApps alternatives to Xero & QuickBooks Online

Three low cost alternatives to the “three brand names”

Zoho, Freshbooks and Wave are three other accounting packages that are either free or very inexpensive.

These three also include many of the same features you’ll find in the three big name accounting packages — MYOB, Xero and QuickBooks.

Zoho: Free invoicing software allows one user, invoice up to five customers; paid subscriptions from $7 U.S. per month; add extra features (expenses, subscription management, inventory management) as required. Pricing for Zoho Books, the complete accounting package, start at $9 U.S. per month for 2 users, 50 contacts, 5 automated workflows.

Freshbooks: Complete accounting software includes unlimited invoices, accept online and credit card payments, multiple devices, reports, payment reminders, notifications when clients have received, viewed, paid invoices; pricing starts at $15 U.S. per month for 5 active contacts (customers).

Wave: Forever free invoicing and accounting software includes unlimited estimates and invoices, generate reports, scan receipts, bank feeds (accounting package), and more; accept credit card and online payments for a fee (1.75 percent for ever 30 cents AUD); payroll $36 AUD per month.

Consider your business needs first

We recommend either Wave or Zoho for small but growing businesses, looking for a cheap or free accounting solution. Wave, in particular, provides a fairly robust accounting package that’s entirely free, and remains so if you don’t intend to take credit card or online payments (lots of businesses do, but many more don’t). In fact, they even have their own smartphone apps to capture receipts and create invoices while you’re at a clients!

If you anticipate you might want to add other productivity apps, like a CRM, inventory management, IT helpdesk, recruitment tools, or collaborate in a team project, Zoho is a good place to start, as these features can be turned on and off as required.

Of course, these accounting packages are rarely used or recommended by accountants or bookkeepers, who prefer to work with Xero, MYOB or QuickBooks because they provide the functionality needed to complete and lodge activity statements. If you’ll be working with a bookkeeper or accountant, it’s best to stick with one of the brand name three.

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If you need training in MYOB, Xero and QuickBooks, our online training courses will show you how to set up and use various aspects of the software. More importantly, they will take you through detailed case studies where you can enter all the transactions performed by various different business types eg. professional services, trades and even the sale of inventory products. Visit our website for more information or to enrol.

 

Ref: #715

Top 3 Expense Applications for Xero, QuickBooks and MYOB

Get your financial software working harder

best-apps-for-myob-xero-quickbooks
There are a number of apps which link with Xero, MYOB and Quickbooks to help you closely and seamlessly track ALL your business expenses.

WE PREVIOUSLY WROTE ABOUT using Expensify and Xero to do the grunt work of your account reconciliations. We’ve also touched on how Expensify works for retail shops, online shops and hospitality businesses.

This time we’re looking at other expense applications that not only integrate with Xero, but other platforms like MYOB and QuickBooks, too. (For the record, every transaction Expensify does with Xero, it also does with QuickBooks; and also for the record, we not only provide online training in Xero [all levels for one low cost] but MYOB and Quickbooks too.)

Xpenditure (QuickBooks, Xero, Fresh Books)

It’s a little more expensive than Expensify, but you also get a little more bang for your buck. From around $4 a month, you can scan 200 receipts per month, plus all of Xpenditure’s core features, such as expense rules, real time reporting, accounting integration, and mileage tracking. Speaking of which, Xpenditure tracks your mileage using Google Maps, which as discussed previously, isn’t the the most accurate way to do it.

However, it does calculate the estimated cost of each trip using the current “mileage rate” — or kilometre rate for Australians — set by the Tax Office. It’s mobile app, however, only has an average 1 star rating in the Australian Apple App Store, while it’s currently rates at 3.5 stars in the Google Play store, so it appears it’s best served on an Android platform.

Abacus (Xero, QuickBooks)

At $9 a month for up to 50 users, it’s on the pricier side for small businesses. And although Abacus lets you give your accountant or tax agent free access to your Expensify account, it doesn’t really make up for the higher price tag (we happen to think the point of an expense app is that you only need to give your accountant or tax agent access to your accounting software).

Yes, it includes all the standard features, such as receipt scanning, real time reporting, multi-level approval workflows, and automatic approvals — plus, an EzyLearn favourite: automatic direct deposits for reimbursing employees once an expense is approved — but features like mileage tracking are absent. It’s rated 4 stars on the Google Play app store, but unrated in the Apple App Store.

Squirrel Street (Xero, QuickBooks, MYOB)

Formerly known as Shoeboxed (they explain name change on their website), Squirrel Street is a rather expensive way to track your expenses and store your receipts. Plans start at $26.95 a month for 50 receipt uploads and 2-5 day turnaround, which explains the steep price: This is a software application that relies on manual labour, rather than machine learning, to import expense data. As a consequence, there’s no other features of note — no real time reporting, no expense reports, no automatic approvals.

There is also a “forever free” five document per month DIY plan available. Of course, they are an Australian owned and operated business, but it’s still not the best service for your dollar. It’s rated 4 stars on the Apple App Store and 4.5 stars on Google Play.

By keeping an eagle eye on your expenses using an expense app that integrates with your cloud accounting software, you’ll be able to see precisely where your business is most profitable and where it’s not so you can modify it accordingly.

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Our online courses in Xero, MYOB and Quickbooks will show you how to track expenses and connect third party apps to your account. Read more about cloud accounting.


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Is Xero really the easiest accounting software to use?

Xero was a market leader, but what do accountants think of it now?

xero cloud accounting software works on tablets phones and desktop computersWhen Xero was launched a few years ago, one of its selling points was that, compared with other accounting software – in particular, MYOB – Xero was incredibly easy to use, and it was also cloud-based, which meant you could access your accounts from any computer, any device, anywhere, anytime. This helped Xero to get a major foothold in the marketplace here in Australia, where MYOB had always reigned supreme.

But it wasn’t long before we started getting requests from bookkeepers and accountants for a Xero training course, in addition to our already existing MYOB training courses. It turned out that, as more businesses (tradies, for example) started using Xero because of its cloud functionality, their bookkeepers and accountants were finding that they needed training in some of Xero’s features and functions, despite Xero being billed as the easy alternative to MYOB.

Perhaps Xero isn’t that intuitive to use without a training course?

Since introducing our Xero training course, we’ve also noticed a significant upswing in enrolments, especially from bookkeepers, with many noting that the bank reconciliations and adjustments features in Xero are difficult to navigate. This got us wondering as to whether Xero really is that easy to use compared with MYOB, or whether it there might be an easier alternative out there, especially for small businesses managing all of their own accounts.

QuickBooks wants to be the small biz accounting software of choice

Since QuickBooks re-emerged in Australia, with full backing from their US-based parent company, Intuit, they’ve been cornering the small business market, with their inexpensive pricing plans and now by announcing a partnership deal with PayPal (paypal want you to be paid quicker) that enables a two-way flow of data between both QuickBooks and PayPal.

The QuickBooks-PayPal deal follows a similar union between Saasu and Westpac, which promises Saasu and Westpac customers with direct bank feeds to provide business owners with real-time insights into their cashflow. As one of the Big Four banks – and, quite often, the preferred bank for most Australian businesses – the union is hoped to give Saasu a leg up into the increasingly competitive cloud-accounting market, which saw the shuttering of the Australian-owned Reach Accounting earlier this year.

QuickBooks is well-placed to topple Xero

At more than half the price of Xero’s ‘standard’ plan (the starter plan at $25 per month is the most limited ‘starter’ plan I’ve seen), QuickBooks’s starter plan is already appealing to the money conscious small business owner; the PayPal deal only strengthens that.

Ever since PayPal spun off from eBay earlier this year, it’s been announcing new services that specifically target small business owners primarily doing business online – first by introducing inexpensive invoicing, card readers, and now by integrating with QuickBooks. As PayPal is the only online payment service operating in Australia, the two companies are now exceptionally placed to take the Australian small business market.

Perhaps losing the small business market isn’t a primary concern for Xero, which seems to be aligning itself to take the MYOB medium-sized business market, anyway. Regardless, QuickBooks is definitely a force to be reckoned with (forgive the pun) in the Australian cloud accounting space.

Join the wait list for our Quickbooks Online training course

We’re in the process of developing a QuickBooks training course, so if you’d like to register your interest to receive alerts and announcements about its progression, you can do so at our website. Alternatively, if you’re looking for training courses in either Xero or MYOB, you can enrol in either course online today and do your course over the Christmas and holiday season when you might have some time to do one while you reflect on your goals for 2016.

QuickBooks and PayPal Want To Help You Get Paid QUICKER!

Quickbooks is stealthily forming partnerships to fight MYOB and Xero

Quickbooks Online is back and they want to beat MYOB and Xero

Small business owners know better than anyone the difference an an invoice paid on time (or early) can make to their cashflow. Yet, getting paid on time, never mind early, remains as elusive as a pot of gold at the end of a rainbow. A new union between PayPal and QuickBooks Online hopes to change that.

Since PayPal officially divorced from its parent company, eBay, earlier this year, the company has been edging closer and closer to the small business finance market, with products and services specifically aimed at small businesses that derive a good proportion of their business through online sales.

PayPal also seems to be fighting MYOB and Xero

In recent months, Paypal has started offering small business loans to businesses with an existing PayPal sales history, which serves to complement other, already existing services, such as PayPal Invoicing, PayPal’s Merchant Services, the PayPal Here card reader, and now the union with QuickBooks Online.

PayPal Invoicing vs. Quickbooks + PayPal

Item invoicing for free accounting using Paypal invoices, how will MYOB, Xero and Quickbooks Compete with freeIf you already use PayPal to accept payments from your customers, then you’re probably already familiar with PayPal’s invoicing service, which charges a small fee per invoice for the use of its service, rather than a monthly fee like most other accounting and invoicing packages do.

Until recently, PayPal’s invoicing service, as well as its card reader, has been of benefit to businesses that primarily sell goods on e-commerce sites like eBay, and don’t regularly invoice or accept payments in-person. The union with QuickBooks, however, changes that.

Now, businesses that primarily invoice their customers for good and services have access to the best of both worlds: an accounting package that’s inexpensive and the ability to allow customers to pay their invoices in just a few clicks using a credit card, debit card or PayPal.

How QuickBooks + PayPal works

Setting up a PayPal payment gateway within your invoicing or accounting software isn’t new; Zoho has been offering automatic payment gateways – using PayPal, Stripe or any other online payment service – for ages. But the QuickBooks union allows PayPal data to be automatically synced with QuickBooks, reducing all of the data entry associated with accepting payments with PayPal. In essence, it’s bank feeds for PayPal.

With QuickBooks and PayPal, business owners are able to send online invoices to their customers, who can then, with a few clicks of a button, pay them online using a credit card, debit card or PayPal account.

The idea is that businesses will be paid faster, because their customers are able to click a few buttons and pay invoices with greater number of payment methods. Of course, it relies on the customer already having a PayPal account.

What the QuickBooks-PayPal union really means for small business

What the QuickBooks and PayPal alliance really represents, however, is QuickBooks’s continued push into the accounting software market in this country, by aligning itself with a key player in the online payments space, which also happens to be going after small businesses with its own range of small business-centric services.

Currently, there are no other online payment services available in Australia (in the US there are a handful of alternatives, with Stripe being PayPal’s biggest competitor), so the QuickBooks-PayPal alliance gives the former a leg up over already-established competitors in the Australian marketplace, like MYOB and Xero.

Now that accounting software has entered the cloud, the marketplace has become a fairly crowded, cutthroat world, as the recent shuttering of Reach Accounting and the sudden introduction of Reckon One, by the very company that used to licence QuickBooks in Australia, has shown.

For small businesses, the Quickbooks-PayPal union may not mean getting paid faster, but it does represent a promise of continued flexibility in the way small businesses interact with their customers, whether it’s mostly in the form of regular online purchases, casual in-person payments, or mostly by invoicing for goods and services.

What’s your plan for 2016?

As 2015 comes to a close, you’re probably giving a lot of thought to your plans for next year and beyond. If those plans involve starting your own business and working from home, then start putting the wheels in motion NOW by enroling in our small business StartUp course or by visiting the StartUp Academy website and browsing the current business opportunities available.

EzyLearn partnered with StartUp Academy earlier this year to give our students and readers the opportunity to start their own business, while also having access to the training and guidance needed to make a new business a success. There are currently a number of business opportunities available across an array of different industries. Visit the website for more information and to register your interest.

An Aussie Dies In Accounting Wars

R.I.P. Reach Accounting

Reach Accounting Service Shut DownA member of our team was recently asked to recommend a few low-cost, cloud-based invoicing programs to a friend. He’d recently started his own business and for the last few months had been using Excel to create and send invoices to his clients.

[quote]Surprisingly, Microsoft Excel is still a very popular way to create and send invoices for many small business owners,[/quote]

but since Xero and other cloud-accounting programs appeared on the scene, I didn’t think many people still used Excel for invoicing.

Microsoft Excel 2007 Beginners training courses and certificateThis person was using Microsoft Excel because, while he found Xero impressive, the majority of its functions would go unused, so he couldn’t justify the price tag. He was just after something that would allow him to create invoices, estimates and input his expenses. We’ve mentioned three low-cost options in this blog: Quickbooks, Zoho, and Reach Accounting, the latter of which I championed due to it being Australian-owned. EzyLearn developed a course for Reach Accounting and we were the official training provider but sadly they recently shut down their services.

Reach Accounting was officially shut down at the end of April of this year as it’s parent company Net Registry pushes further into the online marketing space to position itself as a one-stop small business start-up shop.

Google reveals Reach Accounting is shutting down

Google Reveals Reach Accounting is shutting down

With Net Registry, you can register a domain name, build a website, and market your business; cloud-accounting seemed, like a logical extension of their offering, and they marketed it heavily to small business owners – sole traders, in particular.

Then, in March, Reach Accounting notified users by email that, effective April 30 of this year (2015), Reach Accounting was closing. And without any fanfare, it did just that and quietly disappeared. There’s no longer any trace of it at the Reach Accounting domain name, and no reason given for its departure from the online accounting space that it so actively pursued not so long ago, but there is still a hint of life on the NetRegistry website – at the time of writing they were still showing the service at their main website: http://www.netregistry.com.au/resources/reach-accounting/

Reach Accounting’s life was a short one. Net Registry acquired a 50 percent stake in the Aussie start-up in 2011, and immediately began offering the software to its existing customers for free. Anyone else looking for a cheap accounting package would pay $14.95 a month.

Can you be too cheap to survive or is there more to it?

In 2011 $14.95 per month was cheap for accounting software – it’s nearest serious competitor at the time was Xero at around $50 a month, and Zoho, which was, and still, is an American-based company with no local operations. Then came the Aussie offerings, Saasu and Reckon, as well as the re-entry of the US-based Quickbooks. The marketplace was suddenly very crowded.

In 2014 Melbourne IT acquired Net Registry for a cool $50M. The acquisition came off the back of some upheaval at Melbourne IT, whose long-time CEO had left the previous December while it struggled to compete in the cloud-computing space; in March the previous year, Melbourne IT had sold off it’s highly lucrative digital marketing unit to a US-based company for $152m, which was nearly equal to the company’s entire market capitalisation at the time.

Perhaps, then, when faced with stiff competition from other local and overseas cloud-accounting services, under the direction of Melbourne IT, the newly realigned Net Registry saw no commercial value in continue its accounting service. If we hear any news for Reach Accounting users we’ll pass it on.

Does this teach you a lesson in your own business?

The skills taught in the Small Business Startup and Admin course have a foundation in researching the:

  • Need for your services,
  • Product and service offering, and
  • Pricing structures

Once you master these skills you should be honing them all the time to understand what you need to do to remain relevant in the market place for your services.

[quote]If you operate a bookkeeping business for example it is a very good idea to learn how to use Xero Accounting software now because more and more small businesses are using it and want someone to do their books for them.[/quote]

We offer all of our Xero Training Courses for one low price (and 12 months access).

Is MYOB the future of cloud accounting?

Intuit Quickbooks is the elephant-in-the-room for MYOB and Xero Cloud AccountingI’ve written before about how MYOB could get SMASHED by it’s VERY large US Competitor, but MYOB could still be the future of cloud accounting. New players could spell the end of the long-established MYOB or possibly even Xero, but maybe the biggest thing MYOB has up its sleeve is its long, rich history. As far as market share goes, MYOB still occupies the majority of it and, while it may appear slow at adopting new features, you can at least count on it being around in the near future.

That’s why our MYOB training courses have always been, and remain to be, the most popular out of our entire suite of training courses because, despite the grumblings of many small business owners, MYOB is still a major player in the accounting software space. As for our friend, he ended up choosing Zoho for his invoicing needs. He was sold on its ease-of-use, powerful smartphone and tablet app, and its easy-to-decipher pricing plan.

Long live Reach, the Aussie accounting software that could(‘nt)!

Google Displays Mixed Messages about Quickbooks Online

Who is Behind QuickBooks Online?

Intuit QuickBooks Google Ad with free trial button
Intuit QuickBooks Google Ad with free trial button

It was once seen as the biggest competitor to MYOB in Australia when accounting software reduced in cost from several thousand dollars (for software like Attache) to several hundred dollars. It was the time when the PC was the craze and suddenly normal people could do their own bookkeeping – so they say. I’m talking of course about QuickBooks.

I was doing some Google searches this morning about QuickBooks Online because I was interested in seeing how Reckon and Intuit now differentiate themselves online and I discovered a couple interesting things. The most interesting to me is how many companies are now putting up a landing page that expects you to make a purchase or sign up right there and then.

Landing Pages

Intuit QuickBooks Google Ad with buy now button
Intuit QuickBooks Google Ad with buy now button

Here are the two landing pages that I discovered when searching for QuickBooks Online on Google. One offers a massive 40% off if you skip the trial and the other says the same message but the action button says “Start My Free Trial”. To me it seems like they are still perfecting their online strategy and are doing some beta testing on what potential customers will do.

What I find most interesting about the current QuickBooks strategy is the expectation that people will register or buy straight away! Perhaps they will when this ad comes up because they have actually searched specifically for “QuickBooks” rather than just online bookkeeping or accounting software, cloud accounting comparisons etc.

Marketing Your Business on Google

Pretty soon, we’ll feature our own bookkeeper directory so every piece of information like this we see we make a note of to see if it is something we can use ourselves.

This also demonstrates something we cover in our Small Business Management Course about testing and measuring – that you don’t always get your message across perfectly every time. The most important thing to do is to make a plan and get started. The best thing you can do is take action and start, then you can measure the results and fine tune, tweak or completely change your marketing strategy.

Share Your Opinion About QuickBooks

I was looking at some of the bookkeepers in our bookkeeper directory and noticed that a good number of bookkeepers still use QuickBooks and know about it. I’m interested in hearing your thoughts and opinions about it.

  • Do you use it?
  • Do you prefer it to MYOB or Xero?
  • Are there things that QuickBooks Online do better than MYOB or Xero?
  • Do you still work with Reckon (who use to distribute Intuit products in Australia) and their online accounting software?

If you have something to share simply send us an email to support @ ezylearn.com.au or post your comments on our Facebook page.

Is QuickBooks Taking on MYOB?

With the arrival of cloud-accounting software came the opportunity for old foes and new players to enter the accounting space, once dominated by MYOB. We offer training courses in MYOB, because it’s still the most widely used software package by accountants, but we’ve also recently expanded our cloud-accounting courses to also include Reach Accounting and Xero; two new players to enter the accounting fray.

The QuickBooks  Resurgence

For many years, the most common question accountants were asked by their clients was: “Should I use QuickBooks or MYOB?” QuickBooks, which at the time was distributed by a company called Reckon (now distributing their own cloud accounting software called Reckon One), was probably the easier model, but MYOB had eaten their market share and prevailed as the preferred accounting package for accountants, bookkeepers and small businesses alike.

Now, however, QuickBooks is being distributed in Australia by its parent company, the software giant Intuit, and it’s also gone online. Like Xero, QuickBooks is an entirely cloud-based accounting package, complete with mobile and tablet apps. Where QuickBooks differs from MYOB, however, is that it doesn’t allow you to update your accounting software offline and then sync it later (but nor does Xero, for the record).

Targeting Small Businesses

Where QuickBooks once positioned itself as the nearest rival of MYOB, this time around, QuickBooks is aiming for a different segment of the market – the small business owners who don’t want to spend a bundle (pun, of course, intended) on their accounting program. In this way, they have put themselves in direct competition with Xero.

We added Xero to our suite of training programs a little while back, because we recognised that Xero’s easy-to-use interface and intuitive features made it MYOB’s biggest competitor, particularly when MYOB, at the time, seemed to be lagging behind when it came to developing their software for the cloud.

With QuickBooks now looking for the customers that aren’t quite ready for Xero – and certainly aren’t ready for MYOB – QuickBooks is a very real competitor for both MYOB and Xero. Indeed, a study commissioned by Intuit, found that 8 out of 10 Australian small businesses found QuickBooks easy to use, compared to 5 out of 10 for Xero.

QuickBooks

More tellingly, however, the same study also found that 79 percent of Australian small businesses surveyed found that it’s easier to finish tasks in QuickBooks online, compared to just 49 percent for Xero.

It also seems QuickBooks has learned some lessons from its previous failings, this time offering a QuickBooks Online Accountant package, which was specifically developed for accounting professionals.

What’s in Store for MYOB?

But what does this mean for MYOB? Well, if QuickBooks succeeds in becoming a real, lasting competitor for Xero, together QuickBooks and Xero may just push MYOB out of the running as Australia’s preferred cloud-accounting packages. (Think: Apple and Samsung vs. Nokia.)

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Only time will tell, although with QuickBooks’ competitive pricing structure (starting at just $15 a month for the basic package), it looks promising.