One of the most publicised recent acquisitions for Xero was Canadian Receipt Capture, Scan and Coding software HubDoc. Rather than send a “bank-like” email informing users that the monthly fee to use Xero was increasing, Xero “sold” the value of the pesky increase of $2 as a saving of $27.50 because they included the Receipt Capture features in the software! That’s smart marketing.
In the meantime, MYOB forged an alliance with Bunnings as every large fintech, accounting and banking organisation tries to get into the Smart Receipt marketing at the source. Here are some of the things that have happened.Continue reading NAB Slyps past Xero Hubdoc to integrate Smart Receipts for Merchants and Customers