Faith, Change, Channel 10 and YOU

Change is a significant factor in everyones life whether we choose to accept it or not and I was curiously studying about Channel 10 and their recent tie-up with Zeebox from the UK. There is a lot of information available at the ASX website for anyone who want to find out more about any public companies you might be invested in with your superannuation fund, but here’s a handful of pertinent facts about Channel 10 that relates to all small business owners:

• Channel 10’s share price is at their lowest point since the early 1990’s (which is normally a result of bad performance)
• Channel 10’s shareholders include Lachlan Murdock, Gina Reinhart and James Packer (these people are savvy business people).
• There was a recent rights issue (new shares made available to existing shareholders and usually at a discounted price) that all these investors participated in (they have faith that Channel 10 will be successful).
• Channel 10 have a strategy for moving forward and into the TV and social media space (taking advantage of change in the market place)

I’ve written about this scenario because it is an excellent example of the issues that face every business. The major difference is that as a business owner you need to back yourself, which means you have to have faith and make strategic changes on regular basis to ensure that you get the results you want.