There are many benefits to creating your website with WordPress – and Google loves it too.

Although our flagship training course is our online MYOB training course, EzyLearn also offers a number of other training courses, such as our Small Business Management Course and our WordPress Design Course. WordPress has become one of the most popular free and open-source content management systems in the world and is used by nearly 19 percent of the top 10 million websites, according to Forbes magazine.

WordPress Benefits

What makes WordPress so popular, especially among small businesses, is that you can edit and update content whenever you like. You can select from a number of pre-existing themes, or install a custom-made theme to use for your website. There are also a number of plugins available to WordPress, like Google Analytics, which allows you to track and analyse the traffic visiting your site.

Until far too recently, creating a website for your business was often a costly and daunting exercise. While large organisations typically had in-house web developers and SEO experts, many small businesses retained the services of external web developers.

If you didn’t need to make any changes to your website, this was usually fine. Your web designer would create your website and it was all systems go. But as Google has changed the algorithms that are used to index websites, preferring web pages that are constantly updated, it’s become more necessary to update your website — and often — in order to appear relevant to Google.

The Need to be Googled

Google, the verb, was added to the Oxford English Dictionary in 2006, and is defined as “using the Google search engine to obtain information about something or someone on the World Wide Web.” Thus, it’s necessary to ensure your website appears in Google, so people can google you.

To do this you need to update your content, and frequently. This could involve creating new web pages, or regularly maintaining a blog. However, paying a web designer to upload and publish new content on website on a daily basis is not cost-effective, which is why WordPress has become so popular.

But there are other practical reasons to create and manage your own WordPress website. If you change your business address, or telephone number, you can quickly and easily update those details immediately — rather than waiting until your web designer has the time.

You’d be surprised how many businesses show their incorrect building address or telephone numbers on their websites, because they don’t have an easily updated website. And for each customer who calls, or can’t find that business at their address, that’s a customer they’ve lost to their competitor.

***

If your business’ website is not currently easy-to-update, consider using one of the world’s most popular content management systems, and take our WordPress training course today.

Steve Slisar

Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.

Recent Posts

The election for accounting software is now on

Have you noticed the social media ads for Reckon, MYOB and Xero? It's 2 months…

4 days ago

What is the cheapest way to learn Xero and Microsoft Excel

Learning how to use Xero for specific tasks is easy. There are dozens of videos…

1 week ago

Office Admin Workers Day – gift ideas for staff

Office admin workers are the key employees which keep every business running, large or small.…

2 weeks ago

Join the Bookkeeping Academy

Join the Bookkeeping Academy as a member to improve your personal brand and get online…

1 month ago

Should You Reconcile Your Accounts Every Day?

Reconciling Your Accounts Daily Gives a True Picture of Cash Flow The king was in…

1 month ago

BAS Course and Financial Reporting training by rescuing Jerry’s messy startup

Some of the most challenging bookkeeping work is catchup or rescue bookkeeping. When there are…

1 month ago