In a recent post we talked about the times when businesses should work for free, which we referred to as ‘added value’. We cover value-related exercises, such as determining and setting your prices in the module of the same name in our Small Business Management Course.
Sometimes working for no charge at all and outlining where this so (that’s important — people need to be informed that you’re doing something for nothing otherwise they mightn’t know!) discourages hagglers and nuisance clients always looking for a discount at every opportunity.
It’s not uncommon to see companies offering their products or services for free when they’re first starting out or launching something new. When that company or product becomes more established, however, they tend to become less inclined to offer than service for free.
But every business should devote a certain percentage of their time to working for free, whether it’s each week or month or quarter — take the time to give.
Aside from doing something nice for the sake of doing something nice, which is valuable in its own way, there are a couple of reasons why working for free can be invaluable to your business:
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Believe it or not, in business, not everything needs to have a dollar value attached to it. Sometimes the only reason you need to give something to someone is for no reason at all. Find out more about how to set your fees and charges in your small business by reading up more about our Small Business Management Course.
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