Is QuickBooks Taking on MYOB Online?

With the arrival of cloud-accounting software came the opportunity for old foes and new players to enter the accounting space, once dominated by MYOB.

We offer training courses in MYOB, because it’s still the most widely used software package by accountants, but we’ve also recently expanded our cloud-accounting courses to also include Reach Accounting and Xero; two new players to enter the accounting fray.

The QuickBooks  Resurgence

For many years, the most common question accountants were asked by their clients was: “Should I use QuickBooks or MYOB?” QuickBooks, which at the time was distributed by a company called Reckon (now distributing their own cloud accounting software called Reckon One), was probably the easier model, but MYOB had eaten their market share and prevailed as the preferred accounting package for accountants, bookkeepers and small businesses alike.

Now, however, QuickBooks is being distributed in Australia by its parent company, the software giant Intuit, and it’s also gone online. Like Xero, QuickBooks is an entirely cloud-based accounting package, complete with mobile and tablet apps. Where QuickBooks differs from MYOB, however, is that it doesn’t allow you to update your accounting software offline and then sync it later (but nor does Xero, for the record).

Targeting Small Businesses

Where QuickBooks once positioned itself as the nearest rival of MYOB, this time around, QuickBooks is aiming for a different segment of the market – the small business owners who don’t want to spend a bundle (pun, of course, intended) on their accounting program. In this way, they have put themselves in direct competition with Xero.

We added Xero to our suite of training programs a little while back, because we recognised that Xero’s easy-to-use interface and intuitive features made it MYOB’s biggest competitor, particularly when MYOB, at the time, seemed to be lagging behind when it came to developing their software for the cloud.

With QuickBooks now looking for the customers that aren’t quite ready for Xero – and certainly aren’t ready for MYOB – QuickBooks is a very real competitor for both MYOB and Xero. Indeed, a study commissioned by Intuit, found that 8 out of 10 Australian small businesses found QuickBooks easy to use, compared to 5 out of 10 for Xero.

More tellingly, however, the same study also found that 79 percent of Australian small businesses surveyed found that it’s easier to finish tasks in QuickBooks online, compared to just 49 percent for Xero.

It also seems QuickBooks has learned some lessons from its previous failings, this time offering a QuickBooks Online Accountant package, which was specifically developed for accounting professionals.

What’s in Store for MYOB?

But what does this mean for MYOB? Well, if QuickBooks succeeds in becoming a real, lasting competitor for Xero, together QuickBooks and Xero may just push MYOB out of the running as Australia’s preferred cloud-accounting packages. (Think: Apple and Samsung vs. Nokia.)

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Only time will tell, although with QuickBooks’ competitive pricing structure (starting at just $15 a month for the basic package), it looks promising.