Facebook advertising and impressions of you

Has someone been telling you you must get onto social media? Are you a real estate agent with a Facebook page that is pushing people away? Are you spending hundreds of dollars per month and pushing your Facebook community away from what you do and to all the big companies!?

Target home owners in your suburb

This is why everyone loves social media isn’t it? The fact that you can almost perfectly target your marketing message to your ideal customer makes social media perfect, the only issue you have now is “Are they ready to buy”? Are they ready to use your services at that moment? What happens if they aren’t?

I interviewed Michael Griffiths when he ran his Internet marketing business for our business marketing course and he pointed out was that only about 3% of the people who come to your website are ready to transact, the rest of the visitors are exploring, learning and getting to know people (hopefully you are one of them) who they may use in the future. That’s why recommendations, testimonials, blogs and social media pages are important because they show prospective buyers that you are active, current and in tune and the messages you give out will almost help them define whether they like who you are.

Facebook may not work immediately

The dilemma for real estate agents is whether they should advertise using Google Adwords or with Facebook Advertising and the answer is really both, but for different reasons.

• Google Adwords gets you in front of people who are searching for you or the services you provide
• Facebook enables you to get in front of all of your potential market
• Social media, blogs and newsletters help you remain front of mind

ReMarketing keeps your ad in front of prospects

Everyone is talking about remarketing and giving you to power to show your ad to your target audience no matter where your prospect goes online. The problem is that they may never need or want your services and you’re continuously paying for the ad to appear. The problem with some Facebook ads is that you pay for impressions – every time someone sees your ad – as opposed to PPC (every time someone clicks on your ad).

It’s better to offer your prospects a way to be reminded of you and you do that by getting people to like your page, follow you on twitter or LinkedIn and subscribe to your blog. Every time you create new and interesting content your prospects will see you and if they are no longer interested they’ll disconnect, unsubscribe, Unlike, Unfollow you.

Facebook is best for your past clients and potential advocates

The best way I believe to use Facebook advertising is to create a custom audience of all your past clients and make sure you show up when they are using Facebook. It builds the likelihood of them recommending you to their friends and it keeps you front of mind, particularly for real estate agents where the sales funnel can take several years sometimes for someone to use your services after getting to know you.

123ezy is a digital agency that creates real estate agent websites and helps them navigate the changing world of property marketing and building an online reputation based on all the hard work they have already done. EzyLearn creates courses to help students learn how to use office productivity, accounting and marketing programs to manage their business or work. We’re assembling a Facebook Advertising for Business Course and you can register for our free Facebook Advertising Course now.