I’ve created some education guides for real estate agents

If you’ve read my recent blogs about the free WordPress training video for Youtube and real estate agents or Facebook Advertising for real estate agents you’d get the feeling I’ve been pretty submersed in the real estate industry! Well, you’re right and the good news is that if you’re a bookkeeper looking to start your own bookkeeping business this will help when I start sharing what I’ve learnt about the sales techniques used by real estate agents to sell property – it could help you sell your bookkeeping services.

For now I just want to share with you the news about our latest education guide on selling your property – it’s yours for free and has all the steps in the real estate sales process from the sales contract to settlement.

About the Selling Your Property Education Guide

Now, just to be clear we’ve done a LOT of research to come up with this guide because we make it available to the real estate agents that use our Digital Marketing services over at virion. Real estate agents can use this guide as a giveaway as part of their “Call-to-action and Lead Capture“. In creating this Education Guide we interviewed:

• real estate agents,
• property valuers
• conveyancers,
• property owners,
• property stylists,
• photographers,
• video producers
• auctioneers,
• building and pest inspectors
• tradies
• online marketing experts, and more

Winter is the perfect time to plan your property sale

Spring is the season that is most often touted as the best time to sell your property. Property buyers start coming out of their homes after the chilly winter to go and inspect properties at open houses and most people want a sale to be made before Christmas. If you’re one of these people looking to sell then this guide will explain why you need to start preparing now. Here’s what we’ve included in this guide, our table of contents:

If you are a real estate agent you can use this

Content marketing has been my marketing method of choice since 2008 after we spent a lot of money on Google Adwords and other advertising methods to try to attract students to our online training courses. I like content marketing because people (like you) get to know a bit more about us, you get to see the quality of our work and over time (after over 500 blog posts!) you get to see my commitment to EzyLearn and EzyLearn students. This is the type of commitment I believe real estate agents will need to make to stand out from the crowd and become more relevant in a digital age.

I’ve been fortunate to work with Derek Farmer (real estate agent in Sydney’s Lower North Shore) who understands the need for agents to change the way they come across. He spent tens of thousands of dollars to create a series of educational videos about each of the steps in the property selling process because he wants his vendors to understand each of the steps. He also realised that he was spending a lot of time explaining what goes on during the selling process and created the videos to share his experiences in these situations and inform vendors about how they can deal with their emotion and what decisions they can make when these situations arise.

If you’re a real estate agent and you want to re-brand our “Selling Your Property” Education guide please make contact with us via our Digital Agency (virion). Happy preparations!

Coming Up… The Facebook Page Checklist

Facebook is one of the tools that real estate agents are jumping onto as quickly as they can and there’s a good reason for it demographic targeting – they can promote their brand to every person who lives within 2km of their office or “sales patch”. Bookkeepers or any other businesses can also use this targeting for their marketing and we’re putting the finishing touches on our Facebook Page Checklist AND our first Facebook for Business Course – Setting Up Your Facebook Page.

We’ll be giving away the Checklist for free so make sure you subscribe to receive it via email.