One of the most publicised recent acquisitions for Xero was Canadian Receipt Capture, Scan and Coding software HubDoc. Rather than send a “bank-like” email informing users that the monthly fee to use Xero was increasing, Xero “sold” the value of the pesky increase of $2 as a saving of $27.50 because they included the Receipt Capture features in the software! That’s smart marketing.
In the meantime, MYOB forged an alliance with Bunnings as every large fintech, accounting and banking organisation tries to get into the Smart Receipt marketing at the source. Here are some of the things that have happened.
Most people who about smart receipts if they’ve been to an Apple Store, Bunnings (and you have a PowerPass – which is most tradies) or JBHiFi and allowed them to send you a receipt to your mobile.
These are some of the events which have happened in the Receipt space.
If you are a junior bookkeeper and any of this is new to you please pay attention.
This is great for business owners because it lowers the cost of entering in data and reduces errors but it is part of the decline of lower level bookkeeping jobs which rely on entering data.
AfterPay was an amazing runaway success because the owners quickly realised that people want to buy things now and pay for them later. Harvey Norman realised that years ago by offering 60 Months Interest free on purchases but there are thousands of other retailers and they’re all looking for something to make it easier for customer to buy from them.
The big banks largely lost out to smart FinTech companies that used technology to improve the buying process and they could be losing much more revenue as the BIG technology companies like Apple, PayPal and now Square (who are buying AfterPay) become the new middlemen in every financial transaction.
It seems they don’t want to miss out with receipt scanning.
While Dext, Xero Hubdoc, AutoEntry and MYOB are focusing on ways to enable staff to take a photo of a receipt to keep it on file this task has ALWAYS been one of the hardest things to do.
Tradies and sales reps are the best examples of the type of people this technology is trying to woo but they are notorious for being either low-tech or have other priorities rather than receipt capture.
By enabling merchants to issue Smart Receipts, which automatically appear in their accounting software Slyp is helping the bank build more loyalty with their customers (the business owners) rather than the staff.
They are also helping to build stronger bonds between merchants and customers by giving them a good reason to continue to use them to keep their receipts and purchases in the one place.
Even though Xero is growing massively, MYOB is still widely used and the company is adding massive features to their online version, MYOB Essentials.
If you are a job seeker or contract bookkeeper the combination MYOB Accountright and Essentials training course package will give you all the training you need for one, reduced course fee.
Jerry Lame is a serial entrepreneur and loves shiny new objects. He was a corporate…
Have you ever been in that situation? There's lots going on and you have a…
I must admit that I have written a lot about email marketing lately and it's…
There have been some big changes in Intuit QuickBooks Online navigation that have given our…
Have you noticed a change in how MYOB makes you login? They're starting to do…
They say that Spring is the season to sell your home but is that the…