Content Marketing

Content Marketing

Content marketing is creating articles, blogs, white papers, videos, photos, images etc which contains information that’s valuable to consumers. If your content contains relevant keywords they’ll be indexed by popular search engines like Google, Bing and Yahoo.

Combined with a well planned online marketing strategy it enables people and businesses to be discovered and build a credible online profile. It also results in more inbound traffic to your landing pages so you can better test and measure your website goals.

Content marketing is also aimed at making your site more sticky – ie. customers stay there longer and even follow links to your other content

Will Intuit Make Much More Money with MailChimp than QuickBooks?

We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after…

2 years ago

EzyLearn students can upgrade to ongoing or LIFETIME course access

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course…

5 years ago

STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

I hope I didn't sound rude, but if you've read these blog posts you'd know I love playing around with…

5 years ago

How Much Does Getting a Click on Google Cost?

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that's…

5 years ago

Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away! I've written…

5 years ago

Why Collecting Your Client’s Email Address is So Powerful

While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing.…

5 years ago

Is Business Quiet? Need More Money/Sales? Use a Database!

When I started my first business in Sydney's Dee Why in the early 1990's, I was amazed that most restaurants…

5 years ago

How Long Does it Take to Write a Blog Post?

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn't…

6 years ago

Get Discovered on Google for FREE – and Increase Traffic 100%

MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn't make truckloads of money and became…

6 years ago

Email Is An Important Part of Your Business’s Brand

Getting your own "branded" email is a cinch! [dropcap]T[/dropcap]HE INTERNET HAS democratised many elements of starting your own small business,…

6 years ago