We recently wrote a post about referral marketing and how it can genuinely grow your business. We talk about different marketing strategies in our Small Business Management course, and particularly the different mediums – newspapers, online, etc – that you can use to advertise your business, but referral marketing is one marketing strategy that doesn’t cost a lot and that you can – and should! – begin today.
Besides driving sales, getting people talking about your business, its products or services (or creating ‘awareness’) is the goal of pretty much any marketing campaign. Consider Apple, for example. As a company they came back from the brink in the mid-2000’s when they launched the iPod. Apple had always created far superior products to IBM, but it wasn’t until Apple really pushed themselves as the trendier, far superior alternative to IBM and Microsoft-based products that they could become the company they are today.
The success of Apple is not just that their products were better (because they always were), but the way they marketed them to their customers, which relied heavily on referral marketing. Apple knew that once someone tried an iPod, they’d tell their friends about it and they’d, in turn, tell their friends about it, and so on.
That’s basically what happened. And you can do the same for your business, even if you don’t have Apple’s marketing budget (or even their technological know-how). It starts with networking, so we’ve put together a few networking How To’s to get you on your way:
So what are you still reading this blog post for? Go forth and pimp your business! Network, people!
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