We’ve also changed the layout of this blog using a responsive theme in WordPress. This enables the blog to be read easily no matter what device you are using (computer, tablet or phone), or at what orientation (portrait or landscape). I am also involved in an exciting new project that enables real estate agents to build credibility online using the tools we use at EzyLearn.
Real estate agents can build a credible online profile by creating a website and use content marketing to help people who are interested in selling their property and it might be a good time to do that in the heated Sydney and Melbourne property markets!
Derek Farmer is a successful real estate agent in Cammeray (in Sydney’s Lower North Shore) and he has created a series of educational videos that demystify the process of selling a property. His video topics include:
What I love about this project is Derek is part of a new breed of real estate agent who is open and transparent with information and he has gone to the trouble of creating these videos because it also give him an opportunity to reveal himself to potential sellers. He’s effectively pitching himself to thousands of potential property sellers with information they’re looking for and he’s taking the opportunity to enable them to get to know him – electronically.
Good content marketing keeps people at your website longer and even takes them to other parts of your website and all of this visitor information is tracked by search engines like Google, who then improve your rankings in organic search results. It means that when you spend time and money on good content marketing you gradually build a credible online brand with a reputation that lasts a long time. It’s a long term strategy taken by committed people who want to be in business for the long term.
[button link=”http://derekfarmer.com.au/property-training-tips/derek-farmer-newsletter/training-video-gallery/” newwindow=”yes”] Take a Look at the Videos Now[/button]
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