Airtasker is an Australian success story in the Gig-economy for individuals who want their own micro business doing odd jobs for other people. Just like Uber, Ebay and other online marketplaces they leverage their digital marketing and brand to help individuals find clients and customers – for a fee. 

Airtasker and marketplaces are a great place for people who want to start their own business but these systems fail when a better alternative comes along.

Airtaskers or People

The tasks that Airtasker members perform vary from delivering something  to cleaning your house and even fixing your roof eaves and plumbing. Someone from Airtasker recently contacted our course support team repeatedly to get links from this blog and that is just one lesson in SEO for digital marketing.

One of the biggest risks to a business like Airtasker, Ebay and other marketplaces is when the individual is more valuable than the marketplace. When you want something delivered cheaply and you have plenty of non-skilled or low skilled people competing to do the work you have a valuable system.

When you have someone like an experienced Xero bookkeeper who you choose above all others and may need many times in the future you have a valuable person – that’s the business risk for Airtasker – the Valuable Person.

From Airtasker website regarding Ebay partnership

Don’t get me wrong I’m not against marketplaces as such but they tend to be a starting place for people who want to go into business for themselves.

Most business owners don’t mind paying a

  • referral fee,
  • commission,
  • spotters fee or even a
  • fee per lead, but

they struggle with the concept of continuously having to pay a percentage of all the income they earn. That’s one reason professional services contractors don’t like franchises and prefer licensing systems.

The ongoing fee that Airtasker takes is what makes valuable Airtaskers remain in contact with their customers  and do more work OUTSIDE of the marketplace. 

This is also something that clients want as well. Many business owners would prefer that their contractor earn most of the money that they pay because that personal relationship and work they do is more valuable than having it go through the system. 

There are things that Airtasker does to ensure their members DON’T deal direct with the client.

Read more

 

Page: 1 2 3 4

Steve Slisar

Steve Slisar has been training people how to use computers since 1994, opened a training centre in 1999 in Dee Why and by 2005 had 3 training centres and created over 35 individual courses that include Screen videos with audio commentary, training workbooks for those who prefer to read to learn, and exercise files that are used with the tasks in the workbooks so you get practical experience in the software you are trying to learn. Now the creator of 5 of the most popular online MYOB training courses in Australia.

Recent Posts

Should you learn MYOB, Xero or QuickBooks First?

We receive lots of bookkeeping course enquiries from students who are changing careers and want…

10 hours ago

What’s happening PEPPOL?

Am I speaking gibberish or just crazy? No, I'm speaking the language of eInvoicing! PEPPOL…

2 weeks ago

Xero Training Course Workbooks from under $35

If your finances are under pressure and you need to learn Xero then our current…

3 weeks ago

Do you want to earn an obscene amount of money?

Someone made contact with me recently and told me about an opportunity where "I could…

4 weeks ago

I’ve been away for 5 days and everything is out of date

There are times when I wish we all had the choice to only upgrade our…

1 month ago

Don’t give up

I was speaking with an intelligent lady in her early 50's and she was telling…

1 month ago