Amelia and her husband run a landscape construction business in Melbournes Eastern suburbs called Whitaker Landscape Constructions. She enrolled into a Xero Training Course with EzyLearn while doing a Cert IV in Bookkeeping and Accounting at Chisholm because she wanted more practical skills using accounting software.
What she discovered was how detailed and in-depth EzyLearn training courses and workbooks really are. OK, that’s enough of the boasting – here are some things Amelia said she likes about using Xero in her husband’s business.
The thing that Amelia liked the most is that she can show her husband how to do some simple things on his phone or tablet while he is out working on site. He uses Xero to do quotes and invoices and capture receipts using Hubdoc while she does the bookkeeping work back at their home office.
These tasks are all covered in the Certificate in Xero Beginners Course 512.
Xero allows him access wherever he is. He can also see what is owing & what’s overdue on the go without having to call me.
Amelia Whitaker
When it comes time for invoicing and following up on payments (We have a detailed credit management course if you need one), Amelia likes the little touches such as seeing if a customer has “viewed” their invoice. It means that she might need to jog their memory with a call or text message to make sure they have received it and acknowledge that the money is owed.
The fact that both of them have access and visibility to the accounts means that there is no “lag” in communications if someone has to wait for information from the other person.
During my conversation with Amelia I learnt a few features and benefits that their business offers their clients. Our conversation turned to marketing and which digital marketing methods they use to find clients – she mentioned that she keeps herself busy with the marketing and promotion of the business.
She reminded me of Christina from Glenmore Park in Sydney who is very busy earning money for her family!
Amelia then mentioned that her husband will only take on one project at a time I didn’t think too much about it until I related that “feature” to the benefits. It seems like a great “feature” but then I realised just how many benefits come from it, including:
If you can think of any other benefits, please list them down here!
Now, I’m going to push the boundary a bit because that’s what marketing people do. These are also some benefits:
The benefits also relate to reason the client wanted the work done in the first place!
Amelia always like to send their customers a statement at the end of each project to show them exactly what work was done and when they made their progress payments. I think that is a nice way showing all the work that has been done and it matches the quote for work they originally set out to do.
Xero is so user friendly that Steve even accesses Xero whilst away on holidays.
Amelia Whitaker
Go and check out their website and make sure you contact them if you need landscaping construction work done.
In an attempt to better explain how detailed our training materials are and how thorough the practical tasks are I have taken a closer look at the relationship between features and benefits and when to use them in your marketing.
This is the list of benefits that I came up with. Let me know what you think?
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