digital marketing courses

Digital marketing includes marketing activities that are performed online via the Internet. This includes

  • Designing website landing pages and blogs using WordPress
  • Inserting images and embedding videos from Youtube or Vimeo
  • Writing blogs with relevant content that Google and other search engines “index” and show in their search results
  • Using SEO techniques such as alt tags, categories and blog tags
  • Using subscription forms to collect information and contact details of customers
  • Using Email marketing systems like MailChimp to collect and then send marketing messages to
  • Use Google Ads and Facebook Ads and Post Boosts to advertise your business
  • Use WordPress, Google Analytics and other tools to measure your website traffic, conversions and sales

See our Digital Marketing Training Courses

Are Google Ads “sponsored” Listings Better Than Organic Search Results?

Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad…

2 years ago

It’s official. Digital marketing now part of office administration job description

Scroll through the job ads on Seek for accounting and office admin jobs and you'll see the usual skill requirements.…

5 years ago

STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

I hope I didn't sound rude, but if you've read these blog posts you'd know I love playing around with…

5 years ago

Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away! I've written…

5 years ago

Is Business Quiet? Need More Money/Sales? Use a Database!

When I started my first business in Sydney's Dee Why in the early 1990's, I was amazed that most restaurants…

6 years ago

How Long Does it Take to Write a Blog Post?

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn't…

6 years ago

Get Discovered on Google for FREE – and Increase Traffic 100%

MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn't make truckloads of money and became…

6 years ago

Five Bucks for a Business Logo!

How much is that logo in the window? ALMOST EVERY COMPANY needs to register an ABN, business name, GST, PAYG,…

6 years ago

What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales THE INTERNET HAS CHANGED the way businesses market their services to prospects, from a…

8 years ago

The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing The beginning of a new year, which is typically the quietest as people take a…

8 years ago

Blogging for Business Training Course

Create a Business Blog to Start Your Content Marketing Strategy I started Business Blogging when we took our training courses…

9 years ago