MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.
When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.
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How much is that logo in the window?
ALMOST EVERY COMPANY needs to register an ABN, business name, GST, PAYG, Domain name and much more.
You can pay companies which, for a fee, will provide you with these services bundled together.
Oftentimes, they will also include in the bundle a logo and website. You then build your own website, using their templated options, for an ongoing monthly fee.
Sure, these services are an easy way to get a business up and running quickly. However, they’re often not the most cost effective option. Continue reading Five Bucks for a Business Logo!