Category: Small Business Marketing Training Courses

Online and offline marketing, product mix, pricing packages, call to action, website goals, sales and marketing pipelines. These are all part of the marketing role and they aid the sales people to sell a businesses products.

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Welcome to Bookkeeping Academy Member: Gina Diprose

MYOB and Xero Bookkeeping and Training with Gina in Tasmania - Bookkeeping Courses

I wrote about the Bookkeeping Academy membership a couple weeks ago and how it’s our aim to help our students get discovered for bookkeeping work after they complete their course.

Gina has 10 years experience in every aspect of operating and managing a tourist and caravan park in her home state of Tasmania and she loved the bookkeeping side of the work so much she wants to do it for other businesses.

She learnt how to use Xero and loves how it means she can do the work from anywhere – even Zeehan in Tasmania’s west.

Continue reading Welcome to Bookkeeping Academy Member: Gina Diprose
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How can Elon make money with Twitter?

Business Today Article about Elon Musk firing Twitter staff - will Twitter become a payment service like PayPal for Xero Integration - EzyLearn

I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.

Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.

What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.

Continue reading How can Elon make money with Twitter?
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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How are Small Businesses Changing in 2022?

It’s not a stretch to say the last few years have been tough…especially for businesses.  Through lockdowns and restrictions we’ve seen businesses struggle, falter, adapt, and survive. 

Now that we’re in to 2022, and things are (fingers crossed) almost looking normal again, it’s exciting to see how businesses will recover and thrive.

Xero has released a guide to small business trends for 2022, based on surveys they conducted in 2021 of their subscribers in Australia, New Zealand, the UK, Singapore, Canada, and the US. 

Here’s are 10 trends on the rise for small business this year:

Continue reading How are Small Businesses Changing in 2022?
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APOLOGIES to students on behalf of MYOB Essentials Accounting Software. Attn: MASSIVE update coming for MYOB Essentials Course Materials

MYOB-Essentials-Training-Course-case-study-big upgrade from MYOB to complete with Xero Accounting Online

Creating training materials for cloud-based accounting software is a continuous process of improvement. In fact it is much like the process that the software goes through in their Continuous Innovation & Continuous Delivery process. 

Two of Australia’s newest billionaires Mike Cannon-Brookes and Scott Farquhar have become wealthy because they created software that enables companies like MYOB manage a team of developers, designers and analysts in the pursuit of continuously adding enhancements, updating the software, fixing bugs and providing support for their MYOB Tax software via their company Atlassian, but I digress. 

The reason for this post is because of obscure behaviour by MYOB regarding their essentials software and a recent upgrade they performed on the MYOB Essentials software.

Continue reading APOLOGIES to students on behalf of MYOB Essentials Accounting Software. Attn: MASSIVE update coming for MYOB Essentials Course Materials
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Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

Work remotely from home using data entry, customer service and sales agent skills training courses M

Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect. 

My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important. 

Despite the complexity customer service software makes it much easier to manage at your business website. Continue reading Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

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Airtasker Desparately Seeking Links

Airtasker, Fiverr, Upwork, Freelancer - people starting a bookkeeping business or digital marketing business

Airtasker is an Australian success story in the Gig-economy for individuals who want their own micro business doing odd jobs for other people. Just like Uber, Ebay and other online marketplaces they leverage their digital marketing and brand to help individuals find clients and customers – for a fee. 

Airtasker and marketplaces are a great place for people who want to start their own business but these systems fail when a better alternative comes along.

Continue reading Airtasker Desparately Seeking Links

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me! 

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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Reduce stress and still earn good money as a bookkeeper

How to package your bookkeeping and digital marketing services and price yourself using value based pricing

Value-based pricing can make your bookkeeping business appear easier

To understand value-based pricing take a look at the fees charged for bookkeeping using Xero at National Bookkeeping. These fixed rates are offered to small to medium businesses to give them a clearly defined outcome for a fixed price that they can budget on.

Although the bookkeeping service is offered for a fixed price each week the bookkeeping tasks can include lots of different steps that can be quite time consuming and varied, including:

Continue reading Reduce stress and still earn good money as a bookkeeper
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FREE Digital Marketing Seminar Presentation

Steve Slisar explains how EzyLearn holds onto page 1 of Google for free organic searches for Xero Courses, MYOB Courses, Excel Courses, QuickBooks Courses and more

Happy New Year and I hope you earn more in 2019

Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.

Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation

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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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Are You Living Your Best Life?

smiling woman who works from home

COULD YOU EARN a second income by running a website? Thousands of Australians already are; if you have bookkeeping or creative skills, perhaps it’s suited to you too.

Most people now know that the old way of working — long hours in an office at a job they don’t really enjoy — is not living their best life. And simply dreaming of a better one simply won’t cut it, but there is a way. Continue reading Are You Living Your Best Life?