Don’t miss a golden opportunity to build brand awareness!
I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and another created trailer signs that could be towed and parked in strategic places. None of them used Google or Facebook ads. This was a missed opportunity, and I’ll tell you why in a moment.
Outdoor advertising, along with DL flyers and advertising in your local newspaper, are designed to keep your brand in front of mind with people who know you and live in your local area. Brand awareness is an incredibly important marketing strategy for any business. We took a look late last year at how bookkeepers can learn from real estate agents about marketing using Facebook.
Social and digital marketing is crucial
Although outdoor and print marketing are important brand building tactics, digital and social media marketing should form a part of your brand campaigns. The internet is where most people turn to get information quickly, even local information.
We used Facebook ads in our social and digital marketing strategy we used for McGrath real estate agent Derek Farmer. A client list of names based on mobile phone numbers was used to target people in the Northbridge area who already had some past experience with Derek — they’d met at an auction, open home, he’d sold a friend or neighbour’s home, or they’d previously bought one of his listings. We helped Derek achieve Page 1 rankings on Google without using any paid advertising.
Targeted Facebook ads keep you front of mind
This targeted advertising helped build brand awareness with those people in a relatively non-invasive way, so that when Derek did reach out to them by phone, email or in-person, they would already be very aware of who Derek was and the type of property sales he specialised in.
This ensured Derek didn’t lose a listing because someone couldn’t remember who he was, and ended up listing their property with an agent who did take the time to build brand awareness within their local community and with past clients.
Do you want help growing your online and social media presence?
Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses. Alternatively, you can learn more about Facebook targeted advertising in our Facebook training courses.