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How to Use Google Search and Maps to Get More Business FREE

EzyLearn Online Courses Google Adwords Training

Plumbers, electricians, Carpenters, handymen and builders can get free leads and prospects using Google My Business, Sites and MapsGoogle My Business, Google Site & Google Maps – ALL FREE

DURING A HOME RENOVATION project for an investment property I was involved with recently, I needed to find lots of different tradespeople in the Newcastle area — and quickly.

I also wanted to look up trade tips that would help me solve a few renovation issues, and it made me realise just how important Google Maps and local searches are.

This is in addition to local classifieds and online services like Gumtree and Airtasker.

Create a free website with Google Sites

A local painter and handyman named Mark helped me with many aspects of the Newcastle renovation project and we talked a lot about the ways he could increase his profile in the Newcastle area to grow his business. 

I created him a simple website for free using Google G Suite’s Sites application, and also set up Mark’s Google My Business Account, so he would show up in local search listings and on Google Maps — all of which is free with a Google G Suite account. (A G Suite account costs as little as $5 per month, per user.)

By the way, I suggested that he shouldn’t take a photograph for his website after he’d just gotten a buzz cut, but he did it anyway! 😉

Google is a cheap and easy way to get online

Using the productivity tools contained in Google G Suite Course is a great way for businesses to get organised with great SPAM filtering email, calendars and scheduling, tasks and to do lists and much more, and using Google Sites enabled Mark to get online cheaply and easily. And because you’re using a Google product (Google Sites) to create your website, it’s a simple way to make sure you’ll be discovered in Google Maps and local Search results. 

Although WordPress offers greater functionality, and is a more robust content management system, it also requires more technical skills to ensure your website is able to be discovered in Google Search and Maps results. It’s also a little trickier to integrate with Google G Suite and other productivity apps. (We offer training courses in WordPress for this reason.)

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If you need help setting up your Google G Suite account, and would like to learn how to set up a Google Sites website to increase your online presence for your business, we cover Google G Suite in our Digital and Social Media Online Training Course. Visit our website for more information or to enrol.  

EzyLearn Online Courses Google Adwords TrainingFREE Google courses for EzyLearn students

If you’re interested in doing a Microsoft Excel, Xero or MYOB course, then you’ll be thrilled to discover that we give away some Google courses as a free student inclusion.

Our newest FREE course for EzyLearn students is Google Adwords, the paid way to get traffic to your website.


 

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Don’t Wing It With Customer Service – Plan It

Great customer service doesn’t just happen.

learn online training videos about small business customer service
If you’re unsure about what makes up the kind of customer service people rave about, then perhaps you should look into our EzyStartUp Course.

HOW TO PROVIDE REALLY exceptional customer service is just one of the modules covered in our EzyStartUp Course which teaches you all about how to start up your own business.

We handpicked this inclusion as our experience is that, time and time again, good, nay excellent customer service goes a long way to ensuring a business has longevity.

We’ve mentioned in a previous post the issues inherent with Zoho’s customer service, which wasn’t bad as much as it was hampered by geographical differences and the strength of Aussie customers dealing with Aussie customer service workers and telephone operators.

Defying customer expectations

For many, good customer service is something many of us have come not to expect. Most of the time when you go into shops to buy something, you come prepared – you’ve already researched the kind of TV you want online and why, and you know the sales girl will never tell you if your butt looks big in those jeans.

Is there too much churn and burn?

Is churn and burn a problem with the quality of customer service? Certainly in many chain or department stores now, where there’s a huge turnover of staff, many employers seem to have given up on trying to teach their staff the art of customer service.

And the ambivalence toward customer service has slowly crept into other areas of business, as companies downsize, move online, or shift jobs offshore.

As a business owner, I have always prided myself on providing the very best customer service possible. When I moved EzyLearn online, one of my major concerns was how would I manage the customer service side of the business, now that my customer service resources had shrunk?

Using a ticketing support system

That’s when I decided to use the Zen Desk ticketing support system to manage all of my online customer enquiries. Zen Desk does this in a way that’s professional for my customers and also easy for me and my team to use.

Incidentally, Zoho also offers a similar support ticketing service and, like most of the Zoho products, the most basic offering is free to use forever. But even if your business decides to use a ticketing support system like Zen Desk or Zoho, remember: It’s only as good as the customer service processes you implement for your business.

Good customer service is structured

Fantastic customer service — the kind that makes people tell their friends and keep coming back to you for their purchases — doesn’t just happen. This is why we cover customer service in our EzyStartUp Course. Most people don’t realise that, like everything else in business, you have to plan to deliver good customer service. And as the business changes, your strategy can adapt and change too.

This might take the shape of a policy which outlines things such as ensuring phone calls aren’t answered before the third ring (so as to not startle or fluster callers), replying to emails within a few working hours (even if it’s just to say you’re looking into the issue), or following up on sales enquiries with a phone call (which increases conversion rates).

Definitely use tools like Zen Desk to help you fine tune your customer service policies, but remember that good customer service starts with you. Develop your customer service strategy (our EzyStartUp Course can help you) and commit to it.

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Planning how you’ll provide great customer service — that’s what’ll give you the edge over other businesses. Good customer service is so rare these days that when people find it, they flock to it. So find your flock, and if you need help, take our EzyStartUp Course.


learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

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Who Do You Trust More: Real Estate Agents or Tradies?

Still unsure whether you can trust online ratings and reviews?

trusting online reviews and ratings for tradesperson real estate agent online ratings and reviews
After a tradesperson? Sometimes asking a business person from a related business, such as a real estate agent, can be a good source for a recommendation.

IT CAN BE HARD to know whether you can really trust online ratings and reviews, whether these reviews and ratings are objective and even relevant and how they compare to recommendations and testimonials. By recommendations we mean word of mouth referrals from your friends and family and so forth, and testimonials that have been written by real people — with real names and real locations!

In our recent post about recommendations we suggested that you ask a friend, relative or colleague if they’ve ever had experience with a business you’re thinking of using — chances are, if your friends live locally they may well have; or if the business is a chain or franchise operating over a wide area.

Also ask other businesses

When seeking a professional recommendation you can also ask other businesses. Find out what their experiences have been, if any. Often businesses will have a relationship with each other even if it is not, at first, apparent.

For instance, a symbiotic relationship tends to exist between real estate agents and tradespeople. Agents will regularly draw up a list of preferred tradespeople that they work with and recommend to their tenants, landlords and vendors.

And there are plenty of tradespeople who do the same for real estate agents that they’ve had professional dealings with. There are plenty of other examples of these sorts of professional recommendations.

Beware professional bias

Of course, just as you should be wary of overly positive or negative ratings and reviews online, you should be likewise when soliciting professional reviews. If one business regularly referred work by another, even if they don’t think they’re a great business to deal with, neither party will necessarily say anything bad about each other.

In the end, when looking for a tradesperson, real estate agent or some other professional service, be sure to do all your research. Ask around for personal referrals, check them up online, and get in touch with each business directly to see which one is the best fit for you.

Real people, real locations

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice. Visit our website for more information and to see our wide range of courses.


Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design). 


 

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Ratings, Reviews, Testimonials, Recommendations

Why you can’t beat old-fashioned word of mouth

social media ratings reviews online word of mouth referrals
Online ratings and reviews have a role to play in buying decisions, but sometimes you just can’t go past traditional word of mouth to find good workers.

ONLINE RATINGS AND REVIEWS ARE a great way to determine whether a business is trustworthy or whether they products and services they provide will suit your needs. TripAdvisor and Yelp have transformed the hospitality and accommodation industry, for example. And Airbnb is doing similar with short-term rentals.

But as we’ve previously discussed, online ratings and reviews can be easily faked and sometimes biased or devoid of useful information

Looking for a local? Ask around!

While recently working on a home renovation in Newcastle, I came across a carpenter who had seven employees working for him. Jimmy the Chippy in Belmont has been in business nine years, has no website or online presence — but his business is booming.

How does he do it?

The old fashioned way! He does exceptional work for his customers and clients, who hire him again and again and refer him to friends, relatives, colleagues and so on. He also made a point of networking with local builders and plumbers in the area, who contact him when they have work to do, and refer him to other builders and plumbers as well.

Use word of mouth

If you’re looking locally, and the online ratings and reviews of the businesses you’re trying to decide between aren’t helping, asking a friend, relative or work colleague if they know any of the businesses.

If no one in your social network knows the business, you can also google an online forum like Whirlpool, where members frequently provide fair and balanced opinions of businesses they’ve dealt with — and if they don’t, they’re usually called out for it.

Testimonials are helpful, too

Real estate agents, accountants and many other businesses — EzyLearn included — use testimonials rather than ratings or reviews (except on Facebook), so you shouldn’t discount these just because they’ve been vetted before going online.

And don’t be put off if a business has received the odd bad review. Look at why they’ve received the review and what the business has done or said to address the bad review. Some businesses with a less than perfect record may be more trustworthy than those with reviews and ratings moderated by the businesses themselves.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We ask each student whether it is ok to publish these beforehand. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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At EzyLearn, we’re committed to helping students of our online training courses, be it in in Xero, MYOB, Excelsocial media or other courses, gain employment as bookkeepers, generally better their businesses, or even start their own bookkeeping business. To this end, we provide you with a Lifetime Access option to our cloud accounting training courses.


cashflow reports in xero and excel

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


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Can You Trust Online Ratings and Reviews?

How to tell a review is authentic

online reviews are they real
If using online reviews to help you work out what to buy, you want to make sure you’re really hearing it from the horse’s mouth, and not just reading fake marketing guff.

IF YOU’RE ANYTHING LIKE most people, rating and reviews are how you probably make many of your purchase decisions. This can be for purchasing white goods, clothing, a holiday, or even choosing a real estate agent. Continue reading Can You Trust Online Ratings and Reviews?

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Expensify, Xero and Your Retail Shop

Record retail inventory quickly

using-expensify-and-xero-for-a-retail-shop-outlet
Keeping track of expenses just got a whole lot easier.

IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely.

And while it’s a great expense app for professional services businesses or tradespeople, Expensify is also great for retail and online shops or hospitality businesses.

Input data and send to Xero

Shops and hospitality businesses require inventory or stock — and lots of it. But it results in an accounting and bookkeeping nightmare at the end of the month when it needs to be entered into Xero and then recorded against sales. Of course, we suggest business’ try to reconcile their transactions more regularly than just at the end of every month.

Take a photo of bills and invoices from suppliers and upload them to Expensify, which will input all of the data and then send it through to Xero.

Create expense reports

Online and offline retailers don’t have to worry about this too much unless they also produce their own products, but for cafes and restaurants that host functions or cater for events, separating the expenses directly related to those functions and events is an important way to track their profitability.

Automatic approvals cut bookkeeping time

By turning on the automatic approvals feature and setting expense rules, you can cut your bookkeeping time by having recurring or trivial expenses automatically approved and sent to Xero, so you can spend more time on the complicated ones that require closer inspection.

By keeping an eagle eye on your expenses using Xero and Expensify you’ll be able to see precisely where your business is most profitable and where it’s not so you can modify it accordingly.

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Our Xero training courses will show you have to track expenses in Xero and how to connect third party apps to your Xero account. We offer ALL SKILLS LEVELS for ONE LOW PRICE. Find out more.


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

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Present Your Sales Process on Your Website

Use PPT to “teach” your clients how you do business

show sales process with powerpoint
Powerpoint slides are a great way of presenting sometimes complex information very simply.

PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website.

If you’re a bookkeeper or real estate agent or someone else who sells professional services, rather than products, providing valuable information about your business or explaining the way it operates can help convert more visitors into customers.

People scan for valuable information

Most of the time, when someone comes to your website for the first time, they’re scanning it to see if you meet a certain criteria they have for a potential supplier.

This could be based on price, services, turnaround times, or something else. If they can’t find this information quickly and easily, they’ll generally move on somewhere else.

Use PowerPoint to convert visitors

Creating a PowerPoint presentation that contains this information, which you can upload slide-at-a-time, or altogether as a video, is an excellent way to present this information to visitors of your website.

How you determine what to include in your presentation depends on how well you’ve identified your ideal customer.

Explain how your business operates

This is very useful for bookkeepers and other businesses that have a particular way of working with their clients. Take prospects step-by-step through your process, so they know exactly how your operate and what to expect before they even contact you.

This helps demystify the process, which makes people feel more at ease with the practice of hiring you, and also shows you’re transparent about process, and that makes you trustworthy.

The fewer questions prospects have about you and your business, the more comfortable they will feel about contact and hiring you.

You can use PowerPoint to explain any of your business’s processes that involve the customer, whether it’s your returns or refund policy, setup procedures, or technical support.


learn PowerPoint online training course

Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that will convert visitors. Alternatively, our sales training courses will show you how to identify and target your business’s ideal customer. 


 

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Making PowerPoint “Speak” with Audio

When Should I Use PowerPoint Audio?

using audio in powerpoint
You can get beyond the birds cheeping and insert your choice of quality audio into PowerPoint.

BEING THAT MOST PowerPoint presentations are created as a visual aid to accompany a speech — although there is just so much more you can do with PowerPoint — you may find yourself wondering when it’s ever appropriate to use audio in your PowerPoint presentation, and if it is appropriate, what kind of audio?  

First off, there are two kinds of audio you can use in a PowerPoint presentation: pre-recorded audio and audio you record yourself. You’ll learn how to record and insert your own audio files into PowerPoint in our PowerPoint Training Course.

When you might use pre-recorded audio

using audio in powerpointIf you’ve ever fiddled around with PowerPoint, you’d notice there are a few audio sounds you can use insert into your slides. They’re mostly generic sound effects, like the sound of waves or a bird chirping. To be honest with you, none of these are ever appropriate in a PowerPoint presentation, except in some really obscure instances. Or less obscure ones, like a training course teaching you how to insert pre-recorded audio into PowerPoint!

You can also add pre-recorded audio that you have on your computer, like a song from your music library. Again, there are few instances when this is necessary, but it’s another option nonetheless.

Adding audio you record yourself

And here is where the answer to using audio in PowerPoint really lies. You can record your own audio, using QuickTime if you’re an Apple user, or Sounds Recorder if you’re using an older version of Windows; otherwise you can also record it on your mobile or digital recorder and import it onto your computer.

You would use this audio if you were going to upload your presentation to your website for a webinar, or for people to watch online afterwards. EzyLearn uses it in some of of online training courses. You could use audio in your induction training courses, too.

learn PowerPoint online training course

Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own online induction training courses with our PowerPoint training courses.


Xero online training course

At EzyLearn we offer an abundance of online training courses to help you up-skill and find employment.

Choose from our wide range of:

Enrol today!

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There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying

PowerPoint online training course
Save densely-worded slides for university lecture rooms: keep PowerPoint slides concise and use your presentation as a way of illustrating or highlighting what you’re saying.

Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all kinds of business functions.

Generally speaking, when using PowerPoint, you should feature only one idea to a slide. A PowerPoint presentation is not an essay. It shouldn’t be filled with verbose text (unless perhaps you’re in a university lecture). In fact, as you will learn in our updated PowerPoint Training Course, sometimes a PowerPoint slide shouldn’t contain any text at all, or at least, very little.

PowerPoint presentations that are going to be used as a visual aid should do just that: visually aid the audience through your presentation. It shouldn’t contain your speaking points and you shouldn’t recite from it verbatim. Ideally, you should treat it as a source of further information (or illustration) for the oral portion of the presentation.

Illustrate your points

Use shapes to illustrate information, rather than bullet points.

Okay, in a perfect world, there’d only be one idea per slide, but PowerPoint presentations are tedious enough to create, without having to use a new slide every time something we wanted to articulate contained a subtopic or, more likely, a few subtopics.

But rather than using tried and trusted (*zzzz*) bullet points, try to illustrate the points and use a small amount of text to give more detail. For example, if you’re presenting your company’s latest financial results, rather than writing out how much revenue each department generated, include a pie chart or graph to illustrate this for you.

Shape your points

If there isn’t any way to easily illustrate your points, use shapes and textboxes instead. This breaks up the monotony of a slide filled with bullet points and makes the information you’re presenting easier to digest.

It’ll make it easier for your audience to take notes, without missing any of the spoken part of your presentation. It’s also easier on the eyes, since it breaks up all the white space on your slide.

If you must use bullet points…

Sometimes there’s no escaping it, we get it. Even though we’re not fond of bullet points in PowerPoint presentations, they’re sometimes unavoidable. So don’t worry, we still teach you how to use them in our PowerPoint Training Course. We even use them ourselves.

If you must use bullet points, dress them up with shapes and backgrounds.

If you must use bullet points in your presentation, try to use them in an interesting way. Put them inside a shape, change the background of your slide, or do both!

The key to a PowerPoint presentation that really pops is knowing how to use every function PowerPoint has to offer. That way, you’ll never have to settle on bullets when there’s a more creative option available.

Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own Online Induction Training courses, with our PowerPoint Training Course.


PowerPoint — Use it for Facebook and other social media

Powerpoint Online Training for Facebook and social media
Not sure how to create videos and movies on social media? PowerPoint does all of this – you can then upload them to social media, such as Facebook and YouTube.

Did you know you can use PowerPoint with social media? We already know you can create modern, eye-catching and memorable presentations and slideshows with PowerPoint but you can also make movies and videos, animations and advertising graphics. These can then be published on an array of social media, including Facebook and YouTube.

Check out our Facebook Online Training Course and other social media course packages.


 

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Bet You Didn’t Know the Many Wonders of PowerPoint!

PowerPoint: The Great Untapped Design Tool

learn PowerPoint online training course
Wow – this PowerPoint presentation really is AMAAAZING!!

 

You know what PowerPoint is. It was installed on your computer when you bought Microsoft Office. You hate it. But have you thought that the reason you hate it is because a) you’ve never learned how to use it properly, and b) you associate it with boring corporate meetings and seminars?

If you answered YES to one or both of those questions, read on. If you answered NO, still read on!

We recently updated our PowerPoint training courses to include new content and new exercise books — so you can never say that you don’t like PowerPoint because you don’t know how to use it!

Use PowerPoint for training

In our PowerPoint Training Course, we take you through how to create your own PowerPoint presentation, and we show you some of the different ways you can use PowerPoint, aside from as a sales presentation or visual aid during a speech, seminar, meeting or conference.

EzyLearn uses PowerPoint all the time. We use it to do deliver many of our training courses, in particular our WHS Online Induction Course. That’s one of the other things you can do with PowerPoint: create induction training for new staff, contractors or visitors.

But there are plenty more. Here are just a few other uses:

Business plans:

If, for whatever reason (there are many), you find you need to write a business plan, then PowerPoint is a much easier way to do it. You can plan, write, edit, and print your business plan all from the one document. If you discover you need to reorder any of the sections, you can easily move the slides around, rather than trying to cut and paste vast portions of text. Hot tip: don’t include more than one idea or section on a slide.

Marketing or sales collateral:

You can create virtually all of your marketing or sales collateral in PowerPoint, from price lists to product / services information to instruction manuals to flyers — even online advertising or FaceBook ads. Anything you can possibly think of can be created in PowerPoint. No, not Photoshop — PowerPoint!

Flow chart / organisational chart:

Organisational charts are an excellent way to give new recruits a lay of the hierarchical land (and help them better understand their new position). PowerPoint makes creating them easy — there’s a special function that lets you select a design and style you like, and then modify as needed. You can also use this function to create flow chart for large projects you’re working on.

Resumes:

If you’re still sending employers your CV in a Word Document, stop. It’s boring and visually unstimulating. There’s also a good chance the formatting gets stuffed around when someone opens it in and older or newer version of Word. Create a visually attractive resume in PowerPoint, making generous use of text boxes, images, and the shape drawing tools. It doesn’t matter whether you’re a graphic designer or a bookkeeper. Your resume should stand out. So make it (in PowerPoint).

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Never Fear, Help is Here…

Learn Powerpoint online training course
PowerPoint can be an invaluable addition to your business skills – as well as for online ads, presentations, an eye-catching, modern resume – the list goes on.

 


Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own online induction training courses, with our PowerPoint training courses.

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What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use videoTHE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

Just like bookkeepers can learn from real estate agents how to set their prices and perfect their sales pitch, a bookkeeper should also take note of how real estate agents are using video and images online to develop and hones their digital marketing messages.

How Video and Images Help Attract New Business

  1. Identify yourself: As a contract bookkeeper, your identity is your brand. Create a website or LinkedIn profile (or both), and include a picture of yourself. If you’re operating a business, don’t hide behind your business name. Include pictures of your team, even if that’s just you at this stage.
  2. Educate with video: Show prospects that you know your stuff, by creating short videos explaining common issues businesses may have using MYOB, QuickBooks, Xero, etc. You may also create video tutorials that explain how you like clients to set up MYOB, Xero, QuickBooks etc.
  3. Capture the local scene: Establish yourself as a local business, by taking photos when you visit a local business (whether it’s a cafe, hardware store, or clothing shop) and put them on social media. Be sure to connect with those businesses on social too, so they can share with their customers. Do the same with your clients. It’s a good way to establish firm connections with the businesses you work with, and to update them on your other business projects.

 

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smiling woman learning how to run her own business
 

Using video and images to build your online presence should be part of your broader marketing strategy.

Our EzyStartUp Course covers researching the market, setting prices, and an introduction to marketing and business planning, plus much more.

Alternatively, learn all about marketing your business online with our Marketing, Advertising and Sales courses.


 

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What Bookkeepers Can Learn From Real Estate Agents: Sales Pitches

Never Fear: A “Sales” Pitch Can Really Just Be a Conversation

bookkeeping sales pitch
You actually don’t need to be ‘salesy’ at all; just find out how your services match another person’s needs.

After you’ve set the correct prices for your bookkeeping services, it’s time to perfect your sales pitch. It’s good to think about the way real estate agents sell a property to prospective buyers: Good sales agents don’t pitch to the buyer at all. Instead, they get to know the buyer and their needs. If that happens to suit the property they’re selling, they tell them so. If it doesn’t they tell them that too. Often, they’ll mention another listing they have that might better suit the buyer.

A successful sales pitch isn’t really a pitch at all. Remember that. It’s a conversation with a prospect to determine if their business needs and your services are a good match. If you set your prices correctly, by valuing your services strategically, then you should have only attracted prospects that fit a particular profile of your ideal customer.

The Three Elements of a Sales Pitch

Think of a sales pitch as possessing three key elements:

  1. Identify problems the prospect needs solved: The first step is to identify their business problems, so you can offer a solution. If a prospect identifies “poor cashflow” as a problem, ask them if they’re invoicing regularly, have set up clear payment terms, have implemented a credit management policy. From here, you should determine what services they’re in need of, and explain those to the prospect.
  2. Provide references: There’s no getting around this, unless you’re willing to work for free on a trial basis, something you should absolutely avoid. Real estate agents refer prospects to vendors they’ve represented previously, so you should do the same. If this is your first client offer to do some small task (daily reconciliations, say) as a one-off service, paid of course. Remember, a plumber or electrician doesn’t offer to work for free — they don’t even provide references. You don’t have to work for free, either. 
  3. Explain your process: Be clear about how you work straightaway. Most misunderstandings between businesses and freelancers or contractors occur because neither party agreed to a particular process in the beginning. If the business has contacted you, then you have the upper hand. Outline the procedure for getting work to you, payment terms, etc. If you contacted them first or responded to a job advertisement, you’ll need to work in with their processes, so be sure the opportunity is right for you before agreeing to it.

Don’t be a Commitment-Phobe in Business

closing the sale bookkeeping

Always remember to end the conversation by asking for a commitment. This is still a sales pitch, after all, so you need to make some business proposition that they agree to. You may propose to provide a small paid-task obligation free, to see how they like working with you, before they sign onto to a long term commitment; you may ask if you can contact them again in the future, if they don’t seem quite ready for your services right now (get their business details, add them to your marketing database).

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Understanding the value of your services and how to pitch them to clients is vital to your business’s success. Our EzyStartUp Course covers researching the market, setting prices, and an introduction to marketing and business planning, plus much more. If you’re starting a bookkeeping business or you already have started on, enrol in our EzyStartUp Course to ensure you’re not selling yourself short.

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What Bookkeepers Can Learn From Real Estate Agents: Setting Prices

Don’t Reinvent the Wheel: Glean Relevant Info from the Property Industry

how much to charge as a bookkeeper
As a bookkeeper you can learn much from the humble, or not so humble, real estate agent!

As a bookkeeper, or someone thinking about becoming a bookkeeper, you may be surprised how much you can learn from real estate agents. For an example, take the way a real estate agent has to price a property for sale.

The key to selling a property quickly and efficiently, is setting the right price. A real estate agent who sets a price that’s too high for the market, isn’t doing her or his job properly. In such cases, the property will sit around for many weeks, or possibly even months, until the price is eventually reduced to one the market will bear, sometimes to well below market value. Real estate being what it is in this country, agents rarely undervalue their properties. When a buyer tells their friends they got a great deal on their new home, it’s usually due to the property being originally overvalued, rather than undervalued.

Most New Contractors Set their Prices Wrong

When business people, such as first-time or newly contracting bookkeepers, first start freelancing or contracting professional services to other businesses, very few know what their services are actually worth. Therefore they frequently overvalue or undervalue themselves. In the case of the former, they’ll discover pretty quickly that they’re overpriced (they don’t get any clients), but in the case of the latter, it may take a while longer to determine that they’ve undervalued themselves and their services.

The lesson bookkeepers can learn from real estate agents — good ones, at least — is to never do either. Here’s how you should value your booking services, to set the right price, just like a real estate agent would.

Value Your Services Like a Real Estate Agent

Know Your Market:

We cover this in our EzyStartUp Course; and it’s important to note that knowing your market isn’t simply confined to the start-up period. Continue to look at the market throughout the life of your business, because times change and you need to move with them. When we first put our training content online, we were one of the first training companies to do it; now you can do a whole university degree online!

Value Your Services Strategically:

Have you ever seen a real estate agent market a property as being identical to another one, even if it’s right next door? As a bookkeeper, you’re already competing in a crowded space, so always establish a point of difference between you and your nearest competitor(s) — a niche industry, a particular way of doing business. Whatever it is, find it, and capitalise on it.

Don’t Try and Be All Things to All People:

Know where to find your customers. Real estate agents know where their buyers come from and precisely what they’re looking for, then they market directly to them. You should do the same. Think about your local market, your services, and the type of customer who’d be looking for a business like yours. Then market to them and them only. Don’t waste marketing money trying to be all things to everyone.

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Valuing your services correctly, and setting the right prices, is vital to the success of your business. Our EzyStartUp course covers researching the market, setting prices, and an introduction to marketing and business planning. If you’re starting a bookkeeping business or you already have started on, enrol in our EzyStartUp course to ensure you’re not selling yourself short.

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Are You a Bookkeeper Who Needs More Clients? Want My Advice?

FINDING PROSPECTS AND converting them into clients involves selling and most of us hate doing it, but wait…

If you are a bookkeeper, selling online MYOB training courses to your clients could be the perfect complement to your business.
If you are a bookkeeper, selling is as important to you as it is to, say, a real estate agent.

For those of us in small business, be it as a bookkeeper, real estate agent, sales rep or the like, most of us are selling every day of our lives.

This means we get pretty good at it. We develop techniques that we can replicate and that become part of our daily lives.

The process of selling is really no longer about selling per se; it becomes about a systemised process of:

  • sourcing new leads (using content marketing, networking and advertising)
  • educating those leads about their services (using websites, social media, white papers, property reports)
  • understanding whether the lead would in fact be a good buyer or potential client (using face-to-face meetings, phone conversations and emails)
  • closing the sale (via offer and acceptance, funds transfer, receipts and after sales support).

With the growing power of modern cloud-based technologies, more people are taking the plunge to start their own businesses, but people who do so must constantly:

  • stand out from their competitors (say, other bookkeepers) to get discovered by people needing help with their books, either remotely or in their home/office
  • do an efficient job in managing their schedule and dealing with clients, and
  • market their services effectively.

Content Marketing takes the “salesy” out of selling

I’ve written a lot about content marketing lately because content marketing is simply imperative for anybody looking to sell their products and services and source new clients.

The beauty of content marketing is that, as a system to source new leads, you can cover all the steps of the selling process without it seeming like a chore and, best of all, without feeling “salesy”, cheesy or inauthentic. It’s focus is about the potential client — it’s about providing them with relevant information that will benefit them — not ramming a sales pitch down their throat.

Good sales people realise that sales and the very process of selling is not about just “closing” a sale. Rather, it’s about understanding what the customer needs, seeing if your product is a good fit and then offering a solution to a customer’s problem.

content marketing is most of the new sales funnel for real estate agentsHow much of sales is Content Marketing?

To this end, content marketing is about 80% of the selling process or 80% of the sales funnel (as corporate sales people like to call it).

This is because content marketing involves information gathering; it involves seeing if your product and YOU are a good fit for your client.

These are the content marketing stages:

  • creating relevant and interest website content
  • ‘call to action’ that results in email or mobile number capture
  • email or SMS marketing
  • social media profiles to engage with your prospects
  • CRM’s to manage the final parts of the selling process.

When you implement these systems you can sit back and watch it work and then focus on your conversion rate or what industry experts call CRO – Conversion Rate Optimisation.

Do you really want to be an online marketing professional? Let us manage it for you

Start a bookkeeping business not a franchiseMost of our students are looking for bookkeeping work, or want to start a bookkeeping service business — that’s why they use our services for MYOB Training Courses, Excel Training Courses, Xero Courses and Small Business Management Training.

Our recently updated bookkeeping directory is matching small business people to bookkeepers for a fair rate (for instance, if you want a level 3 bookkeeper, you pay for a level 3 bookkeeper). The National Bookkeeping directory is aimed at helping people (our students primarily) find bookkeeping work or start a bookkeeping business, but it’s also a great way for small businesses to find bookkeepers located close by, or who have the skills they require but who don’t necessarily need to come into the office and can assist them in the cloud.

To find out how you can be more than just a bookkeeper, and start your own bookkeeping business and promote your valuable bookkeeping services to a wider circle of potential clients via content marketing, read about listing yourself on National Bookkeeping or becoming a licensee.

 

 

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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FREE Digital Business Course

Learn How to Run a Business Online

starting-a-new-cafe-or-retail-business
It doesn’t matter whether you have a specifically online business, or a gift shop, clothing store, cafe or other bricks and mortar business, as a business owner, we can help you understand the digital economy.

In a post I published about starting your own business in January 2017, I said that all small business owners should have an understanding of traditional and digital marketing. You’ll be surprised how many don’t!

All businesses have a digital aspect to them these days so it’s vital that business owners and managers know how to manage the digital aspects of their business. This starts by understanding some of the terms used and how websites, domain names, hosting and the Google search engine works.

It doesn’t matter whether you intend to start a fully digital business (i.e. a home based bookkeeping business or online shop for example) or if you will start a more traditional bricks and mortar business (a cafe, retail clothing or gift shop, or some other business with office or retail space), you need to understand how to use the internet to develop new leads, engage with your existing customer base, and build your presence online.

Register for Our FREE Digital Business Foundations Course

I created a free Digital Business Foundations Course to help new and existing business owners understand how to digitise their business. You can register for our free Digital Business Foundations Course (scroll about half way down the page) to begin receiving the free course content. Some of the things you’ll learn include:

  • Insights into websites
  • Domain names
  • Web hosting
  • How Google Search works
  • How businesses use Content blogs for SEO
  • What SEO really is, plus much more.

Each of the principles discussed in the free Digital Business Course were applied to EzyLearn, when it transitioned from a bricks and mortar training centre business to an online only training business, and have been used by 123ezy, which provides content marketing for real estate agents, content writers and bookkeepers across Australia.

Case Study: Baby Massage Business

baby-massage-helps-new-parents-bond-with-their-newborn-child-wordpress-training-courseI wrote about Sonia Mitterdorfer and her baby massage business in August this year. For most of her working life, Sonia had been a registered nurse. After raising her family she wanted to return to the workforce in some sort of meaningful capacity and heard about baby massage. Her first introduction was a seminar (incidentally, run by a middle aged bloke holding weekend retreats helping new parents understand and bond with their babies!)

Sonia had her website created by a registered BAS agent who wanted to have add another feather to her bookkeeping bow (and wanted to do more “creative” work). Sonia’s website has been pivotal as a means for her to demonstrate her credibility and explain about the nature of her work.

There’s Much More to Domain Names

So many business people think (wrongly) that a domain name is simply the cost of a website, but that’s just the name — you need to:

  • point it (DNS) to a web host
  • set up your email at the web host (I prefer to outsource that to Google Apps — now called Google G Suite)
  • install website design software like WordPress
  • create the pages and menus
  • insert images (source them and edit them)
  • write some words (that Google thinks are relevant).

Don’t worry if you feel a little bamboozled — we cover all of this in our WordPress course!

Add an Online Dimension to Your Business

The majority of people, when they’re looking for a product, service, restaurant, cafe, real estate agent, bookkeeper, virtual assistant — online training course, even — will search online. Even if you think your business is already doing well, if it’s not optimised to deliver online leads, then it could be doing much better.

Reach your business’s full potential, register for our free digital business course to start a digital business or transition into one today.