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PowerPoint Case Study: Selling Safety and Compliance Systems

How PowerPoint helped sell a solution to major hospitals

Using powerpoint for sales presentations
We show you how PowerPoint presentations explained the problem, risks and THE SOLUTION successfully to major Australian hospitals.

A WELL-CRAFTED POWERPOINT presentation can turn your staff into salespeople — and turn your salespeople into sales superstars!

Our PowerPoint online training courses will show you how to create your own persuasive and compelling PowerPoint presentations. In this PowerPoint case study, we’re going to show you what our partner, EzyAccess, included in their sales presentations. These sales presentations were then shown to chief executive and senior managers at some of Australia’s largest hospitals.

Explaining “The Problem”

Hospitals are busy places that have lots of people coming and going every day, and a very ad-hoc way to manage them. In most cases, few hospitals policed their visitor and contractor management policies, which exposed them to many risks.

Explaining “The Risk”

Almost anyone could walk into a hospital and have access to its most sensitive areas — operating rooms, for example.

Likewise, contractors hired to perform work could subcontract it out to a person or entity unknown to the hospital and unqualified to perform that work. If that subcontractor or someone else — a patient, say — was injured, the hospital would held responsible.

Explaining “The Solution”

EzyAccess provided a cloud-based safety and compliance system that businesses could use to track visitors and contractors who were visiting their premises. It enabled businesses to stay compliant with Australia’s WHS laws, and to also ensure each person was familiar with the business’s own process and procedures to eliminate the business’s liability if someone was injured.

Chief executive-level presentations

Directors and chief executives are primarily interested in increasing their business’s efficiency and reducing financial risk to the company.

EzyAccess’s chief executive-level presentations explained how the EzyAccess safety and compliance system helped hospitals stay compliant with Australia’s WHS laws, kept their hospitals safe from unknown, unqualified entities, increased employee efficiency and reduced the financial risk of litigation.

Senior manager-level presentations

Unlike chief executives, who could be held personally liable if the business was found in breach of Australia’s WHS laws, senior managers were concerned with how implementing a new system would help (or potentially, impede) their direct reports.

Every business is resistant to change, particularly the implementation of new technologies that could require more time and effort on the part of their staff than the previous system. If this were to occur, there’s the additional risk that adoption would be slow.

The EzyAccess presentations to senior managers explained the adoption strategy in full, and how the system improved staff efficiency by eliminating the need to contact contractors about compliance documents.

Tailor presentations to stakeholders

Just as it’s important to target your ideal customer with your PowerPoint presentations, it’s also important that you target particular stakeholders within a business to ensure they see the value your product or service brings them.

It’s no use focusing an entire presentation to a chief executive on how easy the system is to use — this will certainly be a consideration for any chief executive, yes, but it won’t be the primary one. Just as it’s no good telling the staff on the frontline — the employees actually using the system — how much money and potential litigation it’ll save the company.

Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that you can use to target key stakeholders within a business, to help you make a sale or get hired. Alternatively, our sales training courses will show you how to identify and target your ideal customer.


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Our course content includes real life case studies to make learning more fun and relevant.

 

At EzyLearn we are constantly refreshing the content of our online training courses. Where possible, we draw on real-life case studies as examples, to help you learn, and apply your skills, in a relevant way that makes sense. Visit our Micro Courses page to learn more.


 

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Using PowerPoint to Convey Your Business ‘Culture’

WHS training and staff inductions using PowerPoint

powerpoint for online inductions and WHS training
Powerpoint is a great application for online inductions that convey a sense of your business’ culture – and for WHS training.

POWERPOINT IS AN EXCELLENT way to show prospects your sales process or how your business operates to help convert them into customers. It’s also great for your employees.

Many businesses have started to include videos on the ‘careers’ section of their websites, which demonstrate to potential new people the culture the company values and encourages.

In the past, it’s only been larger businesses that have done this, but it’s becoming more common among smaller businesses too.

Use PowerPoint to train new people

Aside from creating a ‘culture’ video that can be used to show applicants what it’s like to work in your business, a PowerPoint presentation can also be used to train new staff in your processes and procedures once they’re employed. All of this has been proven to help staff productivity.

An on-boarding presentation created in PowerPoint can be used to deliver Work Health and Safety (WHS) training — which is mandatory for all businesses employing staff, whether they’re permanent employees or freelance contractors — induction training, and also explain how your business operates.

Modern employee training for modern times

In the past, on-boarding training — be it WHS, induction or otherwise — has been delivered in person. Sometimes a new employee would be sat in a room to watch a company video and complete a written test on their own.

Other times, companies would gather all new hires (often people who’ve been working at the company for as much as three months, by this point) and have someone from their HR department lead a day of training.

However, both these methods come with flaws because neither one shows much commitment to workplace culture, safety or operating procedures.

Train staff in-house or offsite

EzyLearn offers induction training packages for businesses keen to use our learning management system to deliver training, quizzes, short courses, etc. But you can still use PowerPoint to train staff at your premises, as well as remote workers.

Creating an on-boarding training course in PowerPoint will increase employee engagement, and also ensure each employee understands their role in the business and how it operates. Or for more help on figuring out what you need to include in an online induction, read here.

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Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that can be turned into training courses and uploaded to your website. Alternatively, learn more about EzyLearn’s online induction training.


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At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design). 


 

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Bet You Didn’t Know the Many Wonders of PowerPoint!

PowerPoint: The Great Untapped Design Tool

learn PowerPoint online training course
Wow – this PowerPoint presentation really is AMAAAZING!!

 

You know what PowerPoint is. It was installed on your computer when you bought Microsoft Office. You hate it. But have you thought that the reason you hate it is because a) you’ve never learned how to use it properly, and b) you associate it with boring corporate meetings and seminars?

If you answered YES to one or both of those questions, read on. If you answered NO, still read on!

We recently updated our PowerPoint training courses to include new content and new exercise books — so you can never say that you don’t like PowerPoint because you don’t know how to use it!

Use PowerPoint for training

In our PowerPoint Training Course, we take you through how to create your own PowerPoint presentation, and we show you some of the different ways you can use PowerPoint, aside from as a sales presentation or visual aid during a speech, seminar, meeting or conference.

EzyLearn uses PowerPoint all the time. We use it to do deliver many of our training courses, in particular our WHS Online Induction Course. That’s one of the other things you can do with PowerPoint: create induction training for new staff, contractors or visitors.

But there are plenty more. Here are just a few other uses:

Business plans:

If, for whatever reason (there are many), you find you need to write a business plan, then PowerPoint is a much easier way to do it. You can plan, write, edit, and print your business plan all from the one document. If you discover you need to reorder any of the sections, you can easily move the slides around, rather than trying to cut and paste vast portions of text. Hot tip: don’t include more than one idea or section on a slide.

Marketing or sales collateral:

You can create virtually all of your marketing or sales collateral in PowerPoint, from price lists to product / services information to instruction manuals to flyers — even online advertising or FaceBook ads. Anything you can possibly think of can be created in PowerPoint. No, not Photoshop — PowerPoint!

Flow chart / organisational chart:

Organisational charts are an excellent way to give new recruits a lay of the hierarchical land (and help them better understand their new position). PowerPoint makes creating them easy — there’s a special function that lets you select a design and style you like, and then modify as needed. You can also use this function to create flow chart for large projects you’re working on.

Resumes:

If you’re still sending employers your CV in a Word Document, stop. It’s boring and visually unstimulating. There’s also a good chance the formatting gets stuffed around when someone opens it in and older or newer version of Word. Create a visually attractive resume in PowerPoint, making generous use of text boxes, images, and the shape drawing tools. It doesn’t matter whether you’re a graphic designer or a bookkeeper. Your resume should stand out. So make it (in PowerPoint).

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Never Fear, Help is Here…

Learn Powerpoint online training course
PowerPoint can be an invaluable addition to your business skills – as well as for online ads, presentations, an eye-catching, modern resume – the list goes on.

 


Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own online induction training courses, with our PowerPoint training courses.