How PowerPoint helped sell a solution to major hospitals
A WELL-CRAFTED POWERPOINT presentation can turn your staff into salespeople — and turn your salespeople into sales superstars!
Our PowerPoint online training courses will show you how to create your own persuasive and compelling PowerPoint presentations. In this PowerPoint case study, we’re going to show you what our partner, EzyAccess, included in their sales presentations. These sales presentations were then shown to chief executive and senior managers at some of Australia’s largest hospitals.
Explaining “The Problem”
Hospitals are busy places that have lots of people coming and going every day, and a very ad-hoc way to manage them. In most cases, few hospitals policed their visitor and contractor management policies, which exposed them to many risks.
Explaining “The Risk”
Almost anyone could walk into a hospital and have access to its most sensitive areas — operating rooms, for example.
Likewise, contractors hired to perform work could subcontract it out to a person or entity unknown to the hospital and unqualified to perform that work. If that subcontractor or someone else — a patient, say — was injured, the hospital would held responsible.
Explaining “The Solution”
EzyAccess provided a cloud-based safety and compliance system that businesses could use to track visitors and contractors who were visiting their premises. It enabled businesses to stay compliant with Australia’s WHS laws, and to also ensure each person was familiar with the business’s own process and procedures to eliminate the business’s liability if someone was injured.
Chief executive-level presentations
Directors and chief executives are primarily interested in increasing their business’s efficiency and reducing financial risk to the company.
EzyAccess’s chief executive-level presentations explained how the EzyAccess safety and compliance system helped hospitals stay compliant with Australia’s WHS laws, kept their hospitals safe from unknown, unqualified entities, increased employee efficiency and reduced the financial risk of litigation.
Senior manager-level presentations
Unlike chief executives, who could be held personally liable if the business was found in breach of Australia’s WHS laws, senior managers were concerned with how implementing a new system would help (or potentially, impede) their direct reports.
Every business is resistant to change, particularly the implementation of new technologies that could require more time and effort on the part of their staff than the previous system. If this were to occur, there’s the additional risk that adoption would be slow.
The EzyAccess presentations to senior managers explained the adoption strategy in full, and how the system improved staff efficiency by eliminating the need to contact contractors about compliance documents.
Tailor presentations to stakeholders
Just as it’s important to target your ideal customer with your PowerPoint presentations, it’s also important that you target particular stakeholders within a business to ensure they see the value your product or service brings them.
It’s no use focusing an entire presentation to a chief executive on how easy the system is to use — this will certainly be a consideration for any chief executive, yes, but it won’t be the primary one. Just as it’s no good telling the staff on the frontline — the employees actually using the system — how much money and potential litigation it’ll save the company.
Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that you can use to target key stakeholders within a business, to help you make a sale or get hired. Alternatively, our sales training courses will show you how to identify and target your ideal customer.
At EzyLearn we are constantly refreshing the content of our online training courses. Where possible, we draw on real-life case studies as examples, to help you learn, and apply your skills, in a relevant way that makes sense. Visit our Micro Courses page to learn more.