Category: Website Design

Information about how to create and design your 123ezy website

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I’m not sure what to say..

Have you ever been in that situation? There’s lots going on and you have a lot on your mind yet you just can’t think of something to say? It’s like that with content marketing too.

It can be challenging but if you are in sales and marketing you MUST find something to say.

I was reviewing some of the recent updates to our Mailchimp Course for Email Marketing and realised that most content marketing is based around what is happening at the business.

It might have something to do with suppliers or products and changes to features or it can simply be about a success story or what one of your clients did.

Mailchimp Course for Email Marketing - Create a new email campaign - Digital Marketing Academy

When the Mailchimp course is ready it will be available at a discounted price to our Bookkeeping Academy members and can form part of your CPD Points.

Explore the Bookkeeping Academy and Inquire to learn more

PS. A new member recently understood how affiliate marketing works and was able to earn someone money just by referring someone to our courses. We’d rather pay you for introducing a new client than give the money away to Google Ads to get new students!

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Do you need to learn Email Marketing?

Mailchimp Course for Email Marketing - Create a new email campaign - Digital Marketing Academy

I must admit that I have written a lot about email marketing lately and it’s ever since Intuit bought MailChimp and our monthly bill went up and some of the features were stripped out.

I then heard about Aweber increasing their prices massively and thought there must be something at play in the world of email marketing software.

The most disappointing part about what MailChimp has done is that they’ve stripped back the ability to create more than 4 automations unless you upgrade to a higher plan.

Everything about MailChimp is screaming out MORE MONEY, MORE MONEY, MORE MONEY!

Continue reading Do you need to learn Email Marketing?
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I wish you could see this

Archiving subscribers in Mailchimp Email Marketing Course - Marketing Academy

EzyLearn has been an online training company for Office Admin and Business Admin courses since the Internet appeared and geez I could tell you some stories about what I’ve seen.

Something frustrating is happening at the moment and it pits the developing countries again rich countries like Australia.

If you’re reading this because you received an email notification then you’re a subscriber to our blog – WELCOME!

We manage this list using MailChimp because it helps us to be compliant for AntiSPAM requirements but it doesn’t stop people entering all sorts of information into our “Lead Capture Pages”.

PS. Did you know that QuickBooks Online owner, Intuit, now owns MailChimp?

Check out these entries

Continue reading I wish you could see this
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Will Intuit Make Much More Money with MailChimp than QuickBooks?

Mailchimp Email Marketing Training Courses - will Intuit make more money than with accounting software - EzyLearn Career Academy

We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.

Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!

I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.

Continue reading Will Intuit Make Much More Money with MailChimp than QuickBooks?
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Employment Hero offers $100 if you’ll demo their software

Get $100 Invitation email for attending a demo of Employment Hero - Workforce Management Training Courses

A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.

This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.

Continue reading Employment Hero offers $100 if you’ll demo their software
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How can Elon make money with Twitter?

Business Today Article about Elon Musk firing Twitter staff - will Twitter become a payment service like PayPal for Xero Integration - EzyLearn

I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.

Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.

What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.

Continue reading How can Elon make money with Twitter?
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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16 Apps to Customise Hubspot But Xero Gets the Worst Rating

16 featured Apps in HubSpot Ecosystem and Xero Accounting has lowest rating - Xero Certificate Training Courses for Small Business Owners and Accountants - EzyLearn

HubSpot is a marketing system and CRM built for the modern day content marketing professional. Like most cloud-based services they have their own app store (they call it an ecosystem) and Xero recently boasted about being one of a select group of 16 promoted by Hubspot. They didn’t fair so well though.

Continue reading 16 Apps to Customise Hubspot But Xero Gets the Worst Rating
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Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service

Xero to re-elect Steven Aldrich as non-executive director - online customer service and receptionist services - Xero online training courses

When you look at the two companies Xero Accounting and GoDaddy hosting companies are very similar. They both provide cloud-based solutions, for a subscription fee and have small businesses as their major clients. They are both in a very good position to provide accounting software for their customers.

One of the Xero Directors sold an accounting software program to GoDaddy in 2012 and at the time TechCrunch reported that Accounting software is a logical service for them to provide to their small business clients. What does it mean for the future though?

Continue reading Xero vs GoDaddy Website Hosting Company Accounting Software? Attn: New Minimum Viable Website Service
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Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

Work remotely from home using data entry, customer service and sales agent skills training courses M

Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect. 

My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important. 

Despite the complexity customer service software makes it much easier to manage at your business website. Continue reading Customer Service: Important Skills for Data Entry, Office Support and Accounts Jobs

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EzyLearn students can upgrade to ongoing or LIFETIME course access

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more. 

The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.

Continue reading EzyLearn students can upgrade to ongoing or LIFETIME course access

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me! 

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff