When you look at the two companies Xero Accounting and GoDaddy hosting companies are very similar. They both provide cloud-based solutions, for a subscription fee and have small businesses as their major clients. They are both in a very good position to provide accounting software for their customers.
One of the Xero Directors sold an accounting software program to GoDaddy in 2012 and at the time TechCrunch reported that Accounting software is a logical service for them to provide to their small business clients. What does it mean for the future though?
Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect.
My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important.
I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more.
The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.
I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!
These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients.
When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!
Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?
MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.
When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.
Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: firstname.lastname@example.org versus the far less professional: email@example.com.
THERE IS A FAIRLY SIGNIFICANT gender imbalance for executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still outnumber women two-to-one.
But when you look at some industries, like Bookkeeping, the numbers are massively swayed towards the female gender and one of the reasons is it can be the perfect business to run from home.
When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.
We used Facebook ads in our social and digital marketing strategy we used for McGrath real estate agent Derek Farmer. A client list of names based on mobile phone numbers was used to target people in the Northbridge area who already had some past experience with Derek — they’d met at an auction, open home, he’d sold a friend or neighbour’s home, or they’d previously bought one of his listings. We helped Derek achieve Page 1 rankings on Google without using any paid advertising.
Targeted Facebook ads keep you front of mind
This targeted advertising helped build brand awareness with those people in a relatively non-invasive way, so that when Derek did reach out to them by phone, email or in-person, they would already be very aware of who Derek was and the type of property sales he specialised in.
This ensured Derek didn’t lose a listing because someone couldn’t remember who he was, and ended up listing their property with an agent who did take the time to build brand awareness within their local community and with past clients.
Do you want help growing your online and social media presence?