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EzyLearn students can upgrade to ongoing or LIFETIME course access

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more. 

The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.

Continue reading EzyLearn students can upgrade to ongoing or LIFETIME course access

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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Get Discovered on Google for FREE – and Increase Traffic 100%

SEO Course, WordPress Course, Blogging Course, Content Marketing Course

MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.

When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.

Continue reading Get Discovered on Google for FREE – and Increase Traffic 100%

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Email Is An Important Part of Your Business’s Brand

Google G Suite Training Courses - contacts, emails, calendars, appointments

Getting your own “branded” email is a cinch!

woman using mobile to learn online digital marketing social media training course study

[dropcap]T[/dropcap]HE INTERNET HAS democratised many elements of starting your own small business, but, in particular, it has made marketing a small business a whole lot easier.

There are now plenty of inexpensive ways to have a logo designed for your business, just as it’s a lot easier to register a business name, ABN, or GST/PAYG.

Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: info@thenameofyourbusiness.com.au versus the far less professional: yourbusinessname@gmail.com. 

Continue reading Email Is An Important Part of Your Business’s Brand

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The Biggest Boost to Business Morale

man communicating about digital media and marketing strategy

WHETHER YOU WORK as a bookkeeper in a small business, are self-employed with your own business, work as a freelancer or independent contractor (maybe even operating a side hustle), as a virtual assistant with a home office, or whether you work as an employee in a large organisation, morale is one of those things that tends to ebb and flow. Continue reading The Biggest Boost to Business Morale

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How Aussie Mums are Starting their Own Businesses

mum_parent_starting own business learn business course online training videos

THERE IS A FAIRLY SIGNIFICANT gender imbalance for executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still outnumber women two-to-one.

But when you look at some industries, like Bookkeeping, the numbers are massively swayed towards the female gender and one of the reasons is it can be the perfect business to run from home.

Continue reading How Aussie Mums are Starting their Own Businesses

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Google Can Help You Make More Money – And It’s Not by Using Adwords!

Helping tradespeople, sole traders and contractors manage and keep clients

As a tradesperson or sole trader, don’t be one of the many who loses out on work opportunities because you’re not savvy online – for marketing and organisational purposes.

I’VE WRITTEN ABOUT how tradespeople can earn more money quickly and easily by using cloud accounting software like Xero or QuickBooks to quote, invoice and manage their clients. But this applies to anybody out there working for themselves; as a sole trader or contractor. 

In a recent home renovation I was involved with in Newcastle, NSW, I met many tradies with a lot of work on, and even more with plenty of work in the pipeline; but they had no system to manage it all. They frequently didn’t follow up on jobs they’d quoted for, didn’t get back to people enquiring about their services, and provided fairly terrible customer service in general. And they were losing money, as a result.

Increase your productivity with Google G Suite

There’s no reason for tradespeople, contractors or sole traders to lose business because they don’t have a system in place to ensure they remain productive. I work with lots of remote contractors, and I love it because we’re able collaborate on projects at all different times of the day, easily and efficiently.

When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.

Manage your time efficiently

To manage my team of remote contractors, I used Google G Suite (then called Google Apps for Work) — Google Calendar, in particular

We used Google Calendar to schedule time for particular tasks each person was working on so everyone knew what everyone else was up to, and could easily schedule time to collaborate on certain projects that required help from other team members — Linus and Rodger, for instance, frequently collaborated on projects. We also used Google Calendar to schedule meetings (internal and external ones) and sales calls. (More specifically, we’ve given a case study of a hairdressing salon doing this in a previous blog post.)

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Set up your own Google G-Suite with our Digital and Social Media Online Course


If you need help setting up your Google G Suite account, and would like to learn how your business can become more productive and earn more money, we cover Google G Suite in our Digital and Social Media training course. Visit our website for more information or to enrol.


 

 

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Use Facebook Ads to Stay Front of Mind With People Who Already Know You

Don’t miss a golden opportunity to build brand awareness!

woman recognising brand

I RECENTLY SPOKE WITH a few different Novocastrian real estate agents recently about a property I was renovating. One of them had a billboard near a train station, another paid for bus stop ads, and another created trailer signs that could be towed and parked in strategic places. None of them used Google or Facebook ads. This was a missed opportunity, and I’ll tell you why in a moment.

Outdoor advertising, along with DL flyers and advertising in your local newspaper, are designed to keep your brand in front of mind with people who know you and live in your local area. Brand awareness is an incredibly important marketing strategy for any business. We took a look late last year at how bookkeepers can learn from real estate agents about marketing using Facebook.

Social and digital marketing is crucial

Although outdoor and print marketing are important brand building tactics, digital and social media marketing should form a part of your brand campaigns. The internet is where most people turn to get information quickly, even local information.

We used Facebook ads in our social and digital marketing strategy we used for McGrath real estate agent Derek Farmer. A client list of names based on mobile phone numbers was used to target people in the Northbridge area who already had some past experience with Derek — they’d met at an auction, open home, he’d sold a friend or neighbour’s home, or they’d previously bought one of his listings. We helped Derek achieve Page 1 rankings on Google without using any paid advertising.

Targeted Facebook ads keep you front of mind

This targeted advertising helped build brand awareness with those people in a relatively non-invasive way, so that when Derek did reach out to them by phone, email or in-person, they would already be very aware of who Derek was and the type of property sales he specialised in.

This ensured Derek didn’t lose a listing because someone couldn’t remember who he was, and ended up listing their property with an agent who did take the time to build brand awareness within their local community and with past clients.

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Do you want help growing your online and social media presence?

Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses. Alternatively, you can learn more about Facebook targeted advertising in our Facebook training courses.


 

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Why Aren’t The Phones Ringing or Leads Coming Through?

how useful is a linkedin profile online learning social media training

Researching the Market is a Crucial Part of Every Business Strategy

EzyStartUp business startup and admin training coursesIn a previous post, Is Your Charge-Out Rate a Marketing or Business Strategy?, I talked about Mark the painter, who charged a really low day rate that ultimately proved to be unsuccessful, because he couldn’t carry out the volume of jobs he needed to for it to be profitable.

When I asked Mark why he chose such a low day rate, he said it was because no other painter could possibly compete with him. Sure that’s probably true, but obviously, for good reason!

What Mark really should have done was to research the market to determine precisely what other painters are charging, and for which services.

Cost of bookkeeping for a contract bookkeeper using Xero, MYOB or QuickBooks OnlineDetermine the industry average

A good starting point is to determine the average price for your industry. Be diligent and look at as many businesses in your local and surrounding areas to ensure you’re getting a clear picture of what people are charging.

It’s really hard to justify charging much below the industry average, even if you’re trying to get new business.

As I mentioned in the last post about day rates, low prices is a numbers game. Unless you’re able to turn work around exceptionally quickly to justify taking a cut on your profit margin, then it’s probably not worth it.

In our work with National Bookkeeping we discovered that bookkeeper charge out rates fall into some distinct categories based on their knowledge, experience and how they prefer to work. These rates are a great guide to help you become comfortable with your own hourly rate.

Give customers savings in other areas

Rather than reducing your rates to get new business, try to give customers savings elsewhere. You can do this by providing something your competitors aren’t, which is why researching the market thoroughly is a crucial part of your business strategy.

If you determine that your competitors charge a call out fee or a fee to prepare walls, this is a good place to start reducing or eliminating those charges in order to make yourself more competitive.

How are people finding you?

If potential customers are finding you via your website, it’s important to have a good call to action that contains reasons for people to make contact with you. Then make sure you highlight the reasons to call.

Competitors copy so keep changing your offers

Believe it or not, one of the most challenging aspects of your market research and the OFFER you make to potential customers is that your competitors will also be researching what you are doing and if they feel it is a good offer they may copy it — so you may want to have a couple different offers and discounts and change them regularly to stay unique.

Use WordPress, a Blog and Social Media posts to keep your business looking fresh online and as well as attract the attention of potential customers — we cover all of this in our Digital & Social Media Marketing Courses.

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You can learn how to research the market by enrolling in the Market Research Module of our Business StartUp Training Course as a stand alone mini course. Visit our website for more information or to enrol.


Blog Ref:#699

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Is Your Day Rate a Marketing or Business Strategy?

virion Digital Marketing Manager

Painting a house renovation of investment property in NewcastleI RECENTLY MET A PAINTER during a residential renovation I was involved with in Newcastle (an extremely valuable experience that will help us add to our property investment courses.)

We got talking about how he wins new clients and he said:

I advertise on social media that I’m available for $150 a day because no one can compete with it.

The price he chose is insanely cheap, and he knew other painters wouldn’t be able to compete with this as a day rate. However, there are downsides to this. Such a cheap day rate also means that he’ll be stretched financially and that he won’t be able to hire anyone else to do the work. He’ll need to be paid daily and likely can’t afford to provide any sort of credit (like 7 day terms etc).

It made me wonder whether it was such a good idea because cheap prices is a volume game. Companies like Amazon and Kmart are willing to lower their profit margins to undercut other retailers if it means they make up for it in the volume of product their shift.

In other words, rather than make $20 profit on an item, and only selling 200, they’re willing to make $5 as long as they sell 100, minimum. Otherwise, it’s just a bad business strategy. You may want to read more about blue ocean versus red ocean strategies.

Is trades and services ever a volume game?

Mark, the painter I was talking about, received lots of enquiries. In that respect, his social media campaign had been a success! But Mark wasn’t a big company; he was a one man band. Now he spent most of his days driving around and quoting for jobs.

This meant that when he was working for clients, there were often days where he could only work a half day or had to break the day rate down into an hourly one. Some days, Mark only earned $100. This was simply because he wasn’t doing the number of jobs he needed to in order to make his low day rate a profitable strategy for his business.

Focus on your business strategy first

virion Digital Marketing Manager What Mark had inadvertently done was prioritise his marketing strategy over that of his business. He’d generated lot of interest in his business by advertising his services at such a low day rate, but by not setting any terms or conditions around that rate, it makes it really hard to Mark to increase his rates next time those clients ask him to work for them again.

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Setting rates correctly is something we cover in our Business Start Up Online Training Course. In particular, we look at determining a business strategy for your business, before you start marketing your business and services.

The question of pricing and what we offer in our advertising is something we consider before ever going live when we help clients with their marketing strategies too. Hire a marketing manager to oversea all your digital and social media marketing for a low monthly fee. 


Blog ref: #698