MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.
When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.
THE ULTIMATE GOAL of a job site (and they are not all created equal!) is to deliver the highest volume of candidate applications to the job poster (the recruiter or employer), while also providing candidates (job-seekers) with access to the highest volume of top-quality job listings.
Since recruitment classifieds moved online more than two decades ago, the ease with which job-seekers could apply for jobs increased.
Why smaller job sites are not always best for smaller, one-off jobs
WHILE AUSTRALIA HAS NO shortage of jobs sites, only one of them dominates the Australian job market: Seek. It’s the largest and most profitable job board in the country — and the operator of leading sites around the world, in China, Southeast Asia and Latin America.
In Australia, Seek controls 85 percent of the online recruitment market, with 173,000 job listings and average monthly traffic of 19.2 million visitors; nearest competing job board Indeed, the aggregator owned by Japan-based Recruit Holdings, has 106,000 listings and average monthly traffic of 9.3 million visitors.
But there are many smaller websites where accounting jobs can be found.
JOB SITES ARE IN ABUNDANCE in Australia. The market leader is Seek, which controls 85 percent of the online recruitment market. Most job site advertisers use Seek because they will get the widest and potentially best range of job applicants and job seekers.
Typically, if you’re looking for a good-quality job that doesn’t tie you to a specific industry — the way journalism ties journalists to the media industry, or construction work ties builders and plumbers and cabinet-makers to the construction industry — you’ll find it on Seek. But here are 8 more website you can use.
But while there are close to a dozen cloud accounting systems on the market, most bookkeepers — thankfully — will only need to know their way around three: Xero, MYOB and QuickBooks. If you’re looking for a course or training resource on these programs we have a combo offer.
However, very few systems are dedicated to helping the bookkeeper, tax or BAS agent or accountant manage their clients — that’s the builders and tradespeople, virtual assistants and online shops and retail outlets they provide bookkeeping and tax services to. Until now.
ONLINE INDUCTIONS ARE WIDELY used for contractors who visit building sites or any other site where they perform work that can be risky, like plumbing, electrical, HVAC, roofing, security etc.
Many inductions are delivered manually by a qualified staff member (usually in the WH&S department). Usually any person in the organisation or business who hasn’t yet been inducted will be notified about the forthcoming induction and urged to attend.
Businesses have been able to set up payment gateways in their accounting software for sometime, using PayPal (or Stripe or Braintree or many more in the US), for sometime. The downside, of course, is that you’re charged a fee each time your customer uses one of these services.
This is fine if you run an online shop, because you can incorporate the fee into the price of your products. It’s not so great if you offer professional or other services that may vary in price customer-to-customer, project-to-project. Hence, the PayPal-QuickBooks partnership was such a game changer.
Again, this option has been around for a while, with Xero and QuickBooks especially, but was only recently added to MYOB. It’s not dissimilar to the payment gateways feature we mentioned above, only it enables customers to pay your invoice securely and quickly directly from your invoice, with just the click of a button.
These are the latest players in seamless payments, and they specifically relate to payments made by tapping or waving mobiles devices (smartphones, tablets, smartwatches) at a EFTPOS machine.
Currently, the Apple Pay is only available to AMEX customers, while Android Pay is available to customers of the ANZ, Bendigo Bank, Macquarie Bank and most credit unions.
If you accept credit card payments in person, and you’re EFTPOS terminal has the option for customers to tap or wave their cards to make a payment, you can also accept them from connected smart devices.
Usually, these bookkeepers will work on a casual basis, once or twice a fortnight, at the business’s premises, which means they’re provided with a desk, computer, and desk chair.
Unfortunately too many business owners don’t make their casual bookkeepers a priority; often relegating them to a desk piled skyhigh with un-filed documents, old or broken technology, ergonomically unsound chairs, and probably a thick layer of dust on nearly every surface.
Think about your bookkeeper’s health
Aside from sending a clear message that your casual bookkeeper’s contribution to your business isn’t valued, it can also play havoc with their health, particularly when it comes to unsteady or broken office chairs.
Over time, sitting incorrectly on an office chair that’s broken or not adjusted correctly can contribute to back problems and muscle pain, because it places large amounts of pressure on your back muscles and the spinal discs. Poor posture and slouching can overstretch the spinal ligaments and strain the discs, which can damage the spinal structures. It’s also pretty hard to produce your best and most accurate bookkeeping work under these conditions.
Consider hiring remote bookkeepers
If you’ve been guilty of shoving your casual bookkeeper off to a workspace in the corner, with the wonky office chair and desk lined with dust, or even if you do just some of these things, it’s time to think more about how much you value your bookkeeper’s contribution to your business. This leaves you with a couple of options: invest in new office equipment — desks, technology, and ergonomic chairs — which could set you back a few thousand dollars, or hire remote bookkeepers instead.
A remote bookkeeper will cost you less, as they don’t require workspace in your office, so you won’t have to provide the office technology and furniture. And remote bookkeepers only bill you for the time they spend working on your accounts, not the time they spend making cups of tea and chatting around the watercooler.
Want to find a professional, reliable bookkeeper to work for your business, remotely?
National Bookkeeping is our online directory of bookkeepers and includes data entry clerks, BAS agents, accountants and CFOs. These people are trained and qualified bookkeepers willing to work all over Australia and ready to help you now.
Wiise, which is owned by the deep pockets of KPMG and will operate under a strategic partnership with Microsoft and the Commonwealth Bank, will combine cloud accounting, job costing, workflow scheduling and inventory management, payroll, sales and marketing and customer relationship management into one system.
Pricing hasn’t been confirmed, but it’s understood Wiise will operate a tiered model, costing businesses between $60 and $200 a month.
The software will integrate with all major Australian banks, but added functionality will be given to CBA customers, such as access to working capital and financing options.
Businesses that have outgrown their cloud accounting system
Although Wiise will target SMEs; founders KPMG, Microsoft and CBA say the software isn’t competing with MYOB, Xero or QuickBooks for customers.
Rather, the Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems, because their business operates in more than one location, has a complex supply chain, various legal entities or high transaction volumes.
The Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems.
Wiise will also appeal to businesses that want to use one piece of business software, rather than multiple separate systems or cloud-accounting add-ons.
That said, it’s probably a worry to MYOB, which signalled it would grow market share by pursuing bigger and more complicated businesses; acquiring the enterprise reporting system Greentree in 2016.
As a general rule, most small businesses want to spend as little time worrying about compliance as possible, which is as it should be. Simple businesses with straightforward tax and compliance requirements typically stick with simple cloud accounting systems.
So there’s value in bookkeepers that typically services larger, more complicated businesses learning more about Wiise, but probably not for bookkeepers that look after smaller, straightforward businesses.
Who’s Managing Your Business Accounts?
If you’re a business owner trying to decide on an accounting system, speak with your bookkeeper or tax agent to determine the best option for your business.
If you’re looking for a reliable bookkeeper or tax agent to manage your business accounts, visit the National Bookkeeping website to find someone professional, able to work in your office, or remotely, to suit the needs of your business.
However, I’m going to talk about it again because there are still too many talented people out there who don’t think they have what it takes to go into business for themselves. And I’m here to tell you, you do, and we’ll help you!
Register as a National Bookkeeping licensee before 30 June
As it’s nearing June 30 and the end of this current financial year, it’s a great time to kick-start your own business, by registering to become a National Bookkeeping licensee. Their license fee is a hundred percent tax deductible due to the large component of training courses included in the fee, so if you register before the end of June, it can go towards reducing your taxable income straight away.
The reason I became interested in National Bookkeeping is because I felt it provided just enough structure for new business owners to get their business off the ground, but also the right amount of flexibility for those business owners with the desire to take their business (and incomes) to the next level by providing addition services, such as content marketing, virtual assistant services, or even financial planning.
I think that in order to be successful in business and for your business to have longevity, you need to be open to new opportunities and to be able to constantly update your business model and offerings. Particularly now that we’re in an age of great technological change, staying abreast of changes to the way people work and do business is the key to staying in business, period.
…Now that we’re in an age of great technological change, staying abreast of changes to the way people work and do business is the key to staying in business, period.
New technologies mean new opportunities
There are many business analysts and economists who see the reduction of permanent jobs as a bad thing – and to some extent, they’re probably correct – but I see it as an opportunity. New technologies have made it easier for people to work at home, wherever their home may be – a city, a beachside town, outback Australia – so long as they have access to a reliable Internet connection.
Now, people who have previously been excluded from the job market have an opportunity to earn an income. That’s great news for workers and for the economy, and it’s why the government has spearheaded a move to encourage working from home, or teleworking as it’s officially known, among businesses and their staff.
We continue to need bookkeepers
Bookkeeping is a necessity for all Australian businesses, as it’s a fundamental requirement of Australian tax law to keep accurate business records. Hiring a contract bookkeeper to take care of their business’s bookkeeping allows business owners to go out and find more work and grow their business, rather than having to worry about keeping up with all of their administration and book work.
With continued training your business grows as your client’s business does too
As their business grows, the bookkeeper will become busier too and they may even be asked to provide more services – BAS services, tax services, financial planning and advice, even one-to-one training — the list goes on. The more training you have, the better you’ll able to service this client yourself and the more business you’re business will grow as a result. (Want to read more about what’s required to become a registered BAS agent?)
It’s not uncommon for a bookkeeper to start out providing simple data entry and reconciliation services to business, and then wind up providing full financial advice and planning services, providing, of course, they’re qualified to do so. And these are qualifications you can acquire while already providing services to clients and earning an income.
When you become National Bookkeeping licensee, you’re free to continue your studies so you can eventually progress from a bookkeeper through to a financial planner and adviser, and with clients to help them grow their business, just as you did yours.