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Xero Prices Increase By $2 Again But No New Features – Are They Desperate for Cash?

One of Australia’s most popular small business accounting software has upped its pricing again, but with no new major added features for users (like when they included Hubdoc features in a previous hike).

Xero has announced that from September 1, 2022, three of its plans will increase in price, with the smallest increase at $2/month through to a $14/month hike.

So why are Xero prices increasing and what does it mean for users?  Xero has some pretty expensive recent purchases, and their share price is still declining, so could this spell financial troubles for Xero?

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Xero In for a Reckoning from Tradies

EzyLearn CEO shaking hands with Reckon One representative

I RECENTLY HAD the pleasure of visiting the Reckon head office in Sydney to learn more about their new Reckon One product — and it’s quite a compelling offer.

To start with, Reckon, a listed company, was not allowed to sell its accounting practice management software (APS) to its competitor, MYOB, because Xero HQ wasn’t much chop.

Yes, that’s right, Xero HQ was deemed so “insufficient and unsophisticated” that it wasn’t viewed by the ACCC as offering any competition in this marketplace whatsoever and therefore they wouldn’t allow MYOB to hold the monopoly.

This made me, and no doubt, many others, realise just how powerful Reckon could be in the online accounting market if it had the right software offer — and now it does.

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