We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.
Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!
I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.
Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!
There’s new content in our Advanced Microsoft Excel Course about Excel Macros that automate the reformatting of database information, exported from Xero Accounting so it can easily be imported into MailChimp for email marketing.
If any of these words don’t make sense to you, you need to upskill to get up to speed because this terminology is becoming common in most workplaces.
I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!
These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing.
Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.
The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients.
Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.