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Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.

Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!

Although they’re not huge in Australia, Intuit is trying to compete with the likes of Xero, whose add-on software integrations have extended its functionality and made Xero a powerful business administration system for Aussie small businesses.

Mailchimp is a marketing automation platform for small businesses and ecommerce, mainly focused on email marketing campaigns. I wrote a couple years ago about how digital marketing tasks seem to be creeping into the job descriptions for office support and admin staff.

Let’s have a look at what Intuit’s acquisition of the world’s largest marketing automation platform means:

Continue reading Intuit (QuickBooks) Buys Mailchimp! – Marketing Will Finally Speak to Accounts.
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Xero Accounting to Excel Spreadsheets to MailChimp & Email Marketing

Cash_flow_feature tool using advanced Xero training course including free career academy & available for $20 per week - Ezylearn

There’s new content in our Advanced Microsoft Excel Course about Excel Macros that automate the reformatting of database information, exported from Xero Accounting so it can easily be imported into MailChimp for email marketing.

If any of these words don’t make sense to you, you need to upskill to get up to speed because this terminology is becoming common in most workplaces.  

Continue reading Xero Accounting to Excel Spreadsheets to MailChimp & Email Marketing
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Is it Harder to Get Customer Emails from MYOB than Xero?

email marketing training course using Mailchimp & integrating with Xero

“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing. 

Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.

Continue reading Is it Harder to Get Customer Emails from MYOB than Xero?

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?