Xero Certification is designed for contract bookkeepers and like all “partner” programs offered by software vendors including MYOB and Intuit QuickBooks the goal of these programs is to increase the number of customers who use and support the software.
Two of Australia’s newest billionaires Mike Cannon-Brookes and Scott Farquhar have become wealthy because they created software that enables companies like MYOB manage a team of developers, designers and analysts in the pursuit of continuously adding enhancements, updating the software, fixing bugs and providing support for their MYOB Tax software via their company Atlassian, but I digress.
Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect.
My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important.
Let’s face it, when you can manage your finances from anywhere, using your phone to scan receipts and Xero Accounting to code them and store them in the cloud one of the hardest parts of managing a business is taken care of.
We’ve all been able to call, text and email from our mobile phones and use online marketing tools like Google Ads and Facebook for social media so when you finally get your back office tasks migrated to the cloud it’s easy right? Well, that’s what the marketing hype says anyway, but things aren’t that rosy really, are they? Continue reading Learning Xero Will Help You Run An Online Business
I’ve been speaking to an ex-corporate employee from the US lately and we were talking about buying an online business. It’s something that I have spoken with people about a lot but it seems to be more relevant now that we’re all stuck at home!
The common words online business buyers and sellers use are “drop shipping”, “affiliate marketing”, and “advertising revenue” and they are synonymous with Google and Amazon. It’s little wonder these companies continue to grow during the Covid19 crisis, but there is lots more to consider.
One of the scariest things about working remotely or learning remotely is that you’re more of your own boss. With no one glancing over at you or engaging with you face to face there are more of those moments when you think to yourself, “what will I do now, then?”
The bigger question is what do you expect to achieve by the end of the week!? There are a couple tools that I use and here are some of the tips that I use to stay on track each week.
Airtasker is an Australian success story in the Gig-economy for individuals who want their own micro business doing odd jobs for other people. Just like Uber, Ebay and other online marketplaces they leverage their digital marketing and brand to help individuals find clients and customers – for a fee.
Airtasker and marketplaces are a great place for people who want to start their own business but these systems fail when a better alternative comes along.
I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!
These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients.
When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!
Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?