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Learning Xero Will Help You Run An Online Business

Intuit QuickBooks Online mobile application superior to Xero Accounting smartphone app - online training courses EzyLearn

Let’s face it, when you can manage your finances from anywhere, using your phone to scan receipts and Xero Accounting to code them and store them in the cloud one of the hardest parts of managing a business is taken care of. 

We’ve all been able to call, text and email from our mobile phones and use online marketing tools like Google Ads and Facebook for social media so when you finally get your back office tasks migrated to the cloud it’s easy right? Well, that’s what the marketing hype says anyway, but things aren’t that rosy really, are they? Continue reading Learning Xero Will Help You Run An Online Business

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Buying an Online Business: What is it worth?

Start or buy an online drop shipping business using Shopify and Oberlo - online training courses to work remotely from home - EzyLearn

I’ve been speaking to an ex-corporate employee from the US lately and we were talking about buying an online business. It’s something that I have spoken with people about a lot but it seems to be more relevant now that we’re all stuck at home!

The common words online business buyers and sellers use are “drop shipping”, “affiliate marketing”, and “advertising revenue” and they are synonymous with Google and Amazon. It’s little wonder these companies continue to grow during the Covid19 crisis, but there is lots more to consider.

Continue reading Buying an Online Business: What is it worth?
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Remote Working? Remote Learning? What Will You Get Done This Week?

Work remotely and study from home online by setting goals and todo lists - Learn Xero, MYOB, Digital Marketing, Microsoft Office quickly and cheaply - EzyLearn

One of the scariest things about working remotely or learning remotely is that you’re more of your own boss. With no one glancing over at you or engaging with you face to face there are more of those moments when you think to yourself, “what will I do now, then?” 

The bigger question is what do you expect to achieve by the end of the week!? There are a couple tools that I use and here are some of the tips that I use to stay on track each week. 

Continue reading Remote Working? Remote Learning? What Will You Get Done This Week?

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Airtasker Desparately Seeking Links

Airtasker, Fiverr, Upwork, Freelancer - people starting a bookkeeping business or digital marketing business

Airtasker is an Australian success story in the Gig-economy for individuals who want their own micro business doing odd jobs for other people. Just like Uber, Ebay and other online marketplaces they leverage their digital marketing and brand to help individuals find clients and customers – for a fee. 

Airtasker and marketplaces are a great place for people who want to start their own business but these systems fail when a better alternative comes along.

Continue reading Airtasker Desparately Seeking Links

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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How We Create a Xero Training Course

Tradies paying for project expenses used in online Xero, MYOB & QuickBooks Online Training Courses

MYOB AccountRight, QuickBooks Online and Xero come with job costing and job tracking functions allowing users to develop more accurate budgets and avoid cost blow outs.

I’m excited to be delving deeper into a micro course specifically targeting how you can manage on-the-job costs and track your project. This will be included in all of our Xero, MYOB and Quickbooks online accounting courses.

Continue reading How We Create a Xero Training Course

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Reduce stress and still earn good money as a bookkeeper

How to package your bookkeeping and digital marketing services and price yourself using value based pricing

Value-based pricing can make your bookkeeping business appear easier

To understand value-based pricing take a look at the fees charged for content marketing (or business blogging) that is offered to small to medium businesses as part of a digital marketing strategy.

Content Marketing is the term used for creating blogs like the one you are reading now and involves a number of steps that are each quite time consuming and varied, including: Continue reading Reduce stress and still earn good money as a bookkeeper

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FREE Digital Marketing Seminar Presentation

Steve Slisar explains how EzyLearn holds onto page 1 of Google for free organic searches for Xero Courses, MYOB Courses, Excel Courses, QuickBooks Courses and more

Happy New Year and I hope you earn more in 2019

Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.

Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation

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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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Are You Living Your Best Life?

smiling woman who works from home

COULD YOU EARN a second income by running a website? Thousands of Australians already are; if you have bookkeeping or creative skills, perhaps it’s suited to you too.

Most people now know that the old way of working — long hours in an office at a job they don’t really enjoy — is not living their best life. And simply dreaming of a better one simply won’t cut it, but there is a way. Continue reading Are You Living Your Best Life?

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Email Is An Important Part of Your Business’s Brand

Google G Suite Training Courses - contacts, emails, calendars, appointments

Getting your own “branded” email is a cinch!

woman using mobile to learn online digital marketing social media training course study

[dropcap]T[/dropcap]HE INTERNET HAS democratised many elements of starting your own small business, but, in particular, it has made marketing a small business a whole lot easier.

There are now plenty of inexpensive ways to have a logo designed for your business, just as it’s a lot easier to register a business name, ABN, or GST/PAYG.

Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: info@thenameofyourbusiness.com.au versus the far less professional: yourbusinessname@gmail.com. 

Continue reading Email Is An Important Part of Your Business’s Brand