Nice looking but crappy websites are PERFECT to test your staff

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more but send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing but I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is you can setup as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker but that has it’s own set of challenges

Continue reading Nice looking but crappy websites are PERFECT to test your staff

Is Business Quiet? Need More Money/Sales? Use a Database!

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!

How We Create a Xero Training Course

MYOB AccountRight, QuickBooks Online and Xero come with job costing and job tracking functions allowing users to develop more accurate budgets and avoid cost blow outs.

I’m excited to be delving deeper into a micro course specifically targeting how you can manage on-the-job costs and track your project. This will be included in all of our Xero, MYOB and Quickbooks online accounting courses.

Real life case studies and micro courses

Project, Job Tracking, Job Costing, Job Reporting for Xero, MYOB & QuickBooks Online Training Courses
Project Milestone chart from Xero’s WorkFlowMAX Project Management Software

We design our training courses to be true to life. This means we create our training courses around real-life business examples, or case studies. This information helps you get a job in the real world.

In my last blog I talked about the job tracking function in Xero, MYOB and Quickbooks. In our Job Tracking and Projects Training Course, we’ve taken as our starting point a real-life situation where a tradie uses job tracking features in cloud accounting software to make sure he makes a profit from all his running around, allocation of staff, cost of stock and out of pocket expenses from trips to Bunnings.

The erection of a garden shed

Our Job Tracking and Projects Training Course case study highlights the seemingly simple example of the erection of a garden shed. Our client purchases the shed directly from a hardware supplier, then employs the services of a builder to deliver and erect the shed.

Job Tracking, Projects in Xero, MYOB AccountRight & QuickBooks Online Training Courses to report profits for tradies and builders - garden shed
Simple Job, but lots can go wrong and cost more than you earn

Although it seems very easy, just like life itself, the process is actually more complex than meets the eye. Here are the issues the tradie needs to consider:

  • Some of the products the tradesperson uses are stock (inventory),
  • others he needs to buy for the job,
  • others products and parts need to be purchased while on the job (expenses incurred by his staff).

Then there are circumstances which the tradie didn’t account for in his quote:

  • Some days the build is rained out and
  • some things end up taking longer than expected.
  • An extra staff member is required and the tradesperson then has to keep keep track of his worker’s timesheets,

Establishing the transaction costs

Just as this Cloud Accounting Training Course case study is based on a real life scenario, so the transaction costs (the cost of supplies, labour, expected profits and losses) are current and accurate.

In developing our course content, we actually liaise with the relevant suppliers, including various tradespeople, interviewing them and finding out the variations and possible blow outs they experience and the contingencies they implement to offset these.

We also draw on ATO benchmarking which compares the information gathered from your financial returns to the information the ATO gathers from all other similar businesses.

Make sure you subscribe to our Cloud Accounting Course blog to receive updates about the next steps we take when creating our courses!

Want to learn more about managing project costs and job tracking in the major cloud accounting software packages – Xero, MYOB and Quickbooks? See our new case study: https://ezylearn.info/how-it-works/case-studies-micro-courses/managing-jobs-or-projects-to-measure-profitability/

Reduce stress and still earn good money as a bookkeeper

Value-based pricing can make your bookkeeping business appear easier

To understand value-based pricing take a look at the fees charged for content marketing (or business blogging) that is offered to small to medium businesses as part of a digital marketing strategy.

Content Marketing is the term used for creating blogs like the one you are reading now and involves a number of steps that are each quite time consuming and varied, including: Continue reading Reduce stress and still earn good money as a bookkeeper

FREE Digital Marketing Seminar Presentation

Happy New Year and I hope you earn more in 2019

Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.

Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation

How Long Does it Take to Write a Blog Post?

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

Are You Living Your Best Life?

COULD YOU EARN a second income by running a website? Thousands of Australians already are; if you have bookkeeping or creative skills, perhaps it’s suited to you too.

Most people now know that the old way of working — long hours in an office at a job they don’t really enjoy — is not living their best life. And simply dreaming of a better one simply won’t cut it, but there is a way. Continue reading Are You Living Your Best Life?

Email Is An Important Part of Your Business’s Brand

Getting your own “branded” email is a cinch!

woman using mobile to learn online digital marketing social media training course study

[dropcap]T[/dropcap]HE INTERNET HAS democratised many elements of starting your own small business, but, in particular, it has made marketing a small business a whole lot easier.

There are now plenty of inexpensive ways to have a logo designed for your business, just as it’s a lot easier to register a business name, ABN, or GST/PAYG.

Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: info@thenameofyourbusiness.com.au versus the far less professional: yourbusinessname@gmail.com. 

Continue reading Email Is An Important Part of Your Business’s Brand

I’m a Bookkeeper – How Do I Find Good Work?

As mentioned in an earlier post, job boards offer the best-quality jobs for people in professions that translate to any industry; and this includes bookkeeping and accounting jobs.

And as another post showed, there’s a vast number of bookkeeping jobs posted to those sites every day, be it for casual, part-time or full time work. In this post I’m going to explore some ways to do well in the job market. Continue reading I’m a Bookkeeper – How Do I Find Good Work?

Working Less to Earn More? Why Freelancing is So Darn Popular

EMPLOYEES IN GERMANY have the world’s shortest work week, according to SME Magazine. Their work week averages just 26 hours due to strict workplace relations laws that promote a healthy work-life balance.

Sweden is also known to have implemented a 6-hour workday, or 30-hour work week, following research which has found that countries with shorter working hours generally have higher disposable incomes, greater productivity, and a stronger economy as a result. How can you do this in Australia?

Continue reading Working Less to Earn More? Why Freelancing is So Darn Popular

How to Become an Office Administrator

AN OFFICE ADMINISTRATOR, or administration officer, will provide an array of general administrative tasks for a business or organisation.

These include filing, archiving, calendar & project management, reporting and customer service. Some office administrators carry out basic bookkeeping tasks, such as creating and recording invoices and expenses and the more skills you have the more valuable you become.

Continue reading How to Become an Office Administrator

Why Freelancers and Contractors are Good for Your Company

THERE ARE ESTIMATED to be over 4 million Aussies working as freelancers. Of this, roughly 750,000 people work regular jobs but freelance on the side (which, needless to say, is a great way to break into freelancing while reducing your risk).

The number of freelancers in Australia has skyrocketed since the GFC, partly because of the overall reduction of the workforce; and partly because of the number of mature-aged workers staying in their jobs past the traditional retirement age.

These factors combined produced a bottleneck effect in the job market, which made it difficult for certain workers to advance their careers, while others, typically young graduates, struggled to gain a foothold in the job market at all.

Continue reading Why Freelancers and Contractors are Good for Your Company

Why Older People are Saving Startups

There’s a growing freelancer economy in Australia which is being driven by the decreasing number of full time jobs.

Freelancing and working as a contractor is popular among young workers due to fewer job vacancies that exist because older workers are remaining in their jobs for longer.

There’s also more women with children starting their own businesses and working as freelancers and contractors. Without generalising older contractors don’t try to pretend they’re something they’re not and business respect their experience – AND small businesses need these people.

Continue reading Why Older People are Saving Startups

How Aussie Mums are Starting their Own Businesses

THERE IS A FAIRLY SIGNIFICANT gender imbalance for executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still outnumber women two-to-one.

But when you look at some industries, like Bookkeeping, the numbers are massively swayed towards the female gender and one of the reasons is it can be the perfect business to run from home.

Continue reading How Aussie Mums are Starting their Own Businesses

The Risk-Free Way to Become a Freelancer

IF YOU’VE EVER DIPPED your foot into starting your own business, while keeping a steady income flowing from elsewhere, all at the same time, then you’re far from alone.

During the global financial crisis and in the years that immediately followed it, a funny thing happened to the job market: it birthed a freelancer economy, of which a third of Australians in the workforce are a part, and many of these freelancing individuals are also working at (an)other job/s.

Continue reading The Risk-Free Way to Become a Freelancer