Professional looking but crappy websites make your Google Ads and Facebook Ads cost more but send customers away!
I’ve written about the steps and time taken to create and maintain a business blog for your digital marketing but I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:
Writing up “Tags”
Relevant landing pages
Keywords in headings
The great thing about WordPress is you can setup as many user profiles as you want and give your staff the access level they need to create and edit blogs.
They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).
You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker but that has it’s own set of challenges
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients. So what’s going wrong?
The hairdressing salon owner I spoke with the other week was quite downcast about her sales. This is despite regularly receiving ecstatic feedback from her clients about the service they receive and the way the salon looks.
As consumers, we’re hit with a tonne of messages from the start of the day — all vying for our attention online, offline and everything in between. You have to find a way to cut through the noise.
But how? You can do this via a combination of ways, but consistent email marketing, also referred to as content marketing, is a powerful place to start.
With the right strategy, email content marketing allows you to inexpensively stay in touch with current, potential or lapsed clients. It’s a way that you can start to connect with people, as often as you want, by sharing your story and what it is about you and your business that makes you unique. These days, it’s getting more informal too, so authenticity is key.
Get the ball rolling on your email marketing campaign
Not sure where to start? The very first step is an easy one and will start you on an email marketing strategy for your business.
Collect your clients’ email addresses
What’s a beautiful email without someone to send it to? A waste of time…
Get your client database started by using every opportunity to collect as much information about your clients as possible. It’s this information that gives you a valuable and complete database and it must be kept up to date. And happy customers won’t mind.
Start collecting client email addresses with these ideas:
Record email addresses every single time you have a relationship or interaction with a client
Whenever a client calls you, immediately add them to your client list
Add a signup or subscribe form to your website so clients receive your monthly e-newsletter: make it really easy for them!
You can’t be everything to everyone; it’s never going to be possible to create a single email that all your clients will love.
Basic rule of thumb: Keep your content relevant and personal. Try to be yourself. Business speak is much more conversational than ever before. In fact, businesses are increasingly using Instagram and Facebook messenger to converse with clients; a domain previously reserved for informal contact with friends, family and sometimes colleagues.
People will be much more likely to open and read your emails if they can relate to them and don’t feel like you’re wasting their time bragging about how great you are. (Remember, they are expecting you to say you’re good, so it’s very ho hum to your clients; you’re not exactly going to tell them how bad you are, are you.)
When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!
Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?
Our Job Tracking and Projects Training Course case study highlights the seemingly simple example of the erection of a garden shed. Our client purchases the shed directly from a hardware supplier, then employs the services of a builder to deliver and erect the shed.
Although it seems very easy, just like life itself, the process is actually more complex than meets the eye. Here are the issues the tradie needs to consider:
Some of the products the tradesperson uses are stock (inventory),
others he needs to buy for the job,
others products and parts need to be purchased while on the job (expenses incurred by his staff).
Then there are circumstances which the tradie didn’t account for in his quote:
Some days the build is rained out and
some things end up taking longer than expected.
An extra staff member is required and the tradesperson then has to keep keep track of his worker’s timesheets,
In developing our course content, we actually liaise with the relevant suppliers, including various tradespeople, interviewing them and finding out the variations and possible blow outs they experience and the contingencies they implement to offset these.
We also draw on ATO benchmarking which compares the information gathered from your financial returns to the information the ATO gathers from all other similar businesses.
Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.
Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation
Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: email@example.com versus the far less professional: firstname.lastname@example.org.
EMPLOYEES IN GERMANY have the world’s shortest work week, according to SME Magazine. Their work week averages just 26 hours due to strict workplace relations laws that promote a healthy work-life balance.
Sweden is also known to have implemented a 6-hour workday, or 30-hour work week, following research which has found that countries with shorter working hours generally have higher disposable incomes, greater productivity, and a stronger economy as a result. How can you do this in Australia?
AN OFFICE ADMINISTRATOR, or administration officer, will provide an array of general administrative tasks for a business or organisation.
These include filing, archiving, calendar & project management, reporting and customer service. Some office administrators carry out basic bookkeeping tasks, such as creating and recording invoices and expenses and the more skills you have the more valuable you become.
These factors combined produced a bottleneck effect in the job market, which made it difficult for certain workers to advance their careers, while others, typically young graduates, struggled to gain a foothold in the job market at all.
THERE IS A FAIRLY SIGNIFICANT gender imbalance for executive positions in the corporate world. Sure, there are notable exceptions, but men in managerial positions in the workplace still outnumber women two-to-one.
But when you look at some industries, like Bookkeeping, the numbers are massively swayed towards the female gender and one of the reasons is it can be the perfect business to run from home.