Xero is well known for purchasing apps which integrate with it and provide vertical integration. The best known acquisition in recent years is the purchase of Hubdoc for receipt capture. This made Xero compete directly with some of the other companies who’ve been doing this for a while like Dext (formerly Receipt Bank) and AutoEntry.
Well they’ve done it again in the purchase this year of Planday in Europe for staff rostering, attendance and reporting. But how will they compete with QuickBooks Online and KeyPay?