Gina has 10 years experience in every aspect of operating and managing a tourist and caravan park in her home state of Tasmania and she loved the bookkeeping side of the work so much she wants to do it for other businesses.
She learnt how to use Xero and loves how it means she can do the work from anywhere – even Zeehan in Tasmania’s west.
Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad for Bookkeeping Courses ads? Per Click.
But you can’t just keep clicking on ads because Google limits the number of clicks from the same person/computer/ip address device etc.
Did you also know that some companies can work the Google Ads system and have more than one sponsored ad on a Google Results page? Is it fair? Are they the best solution? Do they end up costing more money?
We use Mailchimp for our email marketing and I had to sit down and have a cup of tea after looking at our recent payment! There was no shock increase in costs or monthly fees and in fact everything is working perfectly but I realised how much money MailChimp make as our customer and prospect list grows in size.
Could you imagine paying extra for Xero or MYOB software just because the number of transactions increased? And I don’t mean a couple dollars extra, I mean double the monthly fee!
I also noticed that MailChimp is now already integrated into the QuickBooks Online software for all businesses to access. Here’s what it looks like.
A popular and well funded HR and Payroll software company, which is backed by Seek (yes, the employment site) is offering 100 to “qualified” businesses who agree to participate in a demonstration of their software.
This is an example of what companies need to do today to get in front of their prospects in business to business selling. This company is trying quickly and this tactic reminds me of the kind of marketing tactics that PayPal used to massively grow their user base. It looks like the kind of strategy that Peter Thiel writes about in his book Zero to One.
I’ve been on Twitter since March 2009 but I don’t use it as much as I could have, how about you? Lately we’ve been Tweeting about recent enrolments and graduates who have received their certificates because it is a great digital marketing tool to get short messages published. If you go to our website you’ll notice that these Tweets appear in a rotating banner at the top of the page.
Twitter is going through a massive transformation under Elon Musk and whether you like it or not you’ll find that Elon will achieve his goals for the software company. The reason is simple – he is constantly “iterating” and testing and measuring to see what works and what doesn’t work.
What I think will become the most fascinating aspect of Twitter is when it starts becoming a peer to peer payment platform.
Everyone is talking about artificial intelligence since OpenAI introduced their “experimental” ChatGPT service and I can see why!
Gautam Adani is the 3rd wealthiest person in the world (correction! his value has fallen a LOT in the last week since publishing this post) and he has made recent claims about how ground breaking it is. Here are just some ways that Artificial Intelligence will help bookkeepers..
Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!
Social media isn’t just for selfies and cat pictures anymore. A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.
In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:
“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”
Olivia Park, Olivia Park Coaching
It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?
HubSpot is a marketing system and CRM built for the modern day content marketing professional. Like most cloud-based services they have their own app store (they call it an ecosystem) and Xero recently boasted about being one of a select group of 16 promoted by Hubspot. They didn’t fair so well though.
Digital Business Skills are important for everyone who works for a company or who owns one. Authentication for Xero Course students highlighted to me the importance of general digital business skills. Our Digital Business Course has been available for a while as a FREE student inclusion but we’ve recently added to it.
When you look at the two companies Xero Accounting and GoDaddy hosting companies are very similar. They both provide cloud-based solutions, for a subscription fee and have small businesses as their major clients. They are both in a very good position to provide accounting software for their customers.
One of the Xero Directors sold an accounting software program to GoDaddy in 2012 and at the time TechCrunch reported that Accounting software is a logical service for them to provide to their small business clients. What does it mean for the future though?
Customer service is an expectation that has changed massively over the last 5 decades and technology is a big influence in how well companies perform AND what customers expect.
My first experiences of customer service involved talking to a person at the counter at the local corner shop. I pointed to what I wanted, knew what the price was and handed over the money. We all smiled and I walked away with a bag of lollies. Things are different these days but customer service is more complex and more important.
I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more.
The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.
I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!
These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.