Professional looking but crappy websites make your Google Ads and Facebook Ads cost more but send customers away!
I’ve written about the steps and time taken to create and maintain a business blog for your digital marketing but I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:
Writing up “Tags”
Relevant landing pages
Keywords in headings
The great thing about WordPress is you can setup as many user profiles as you want and give your staff the access level they need to create and edit blogs.
They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).
You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker but that has it’s own set of challenges
The course was built as a result of the needs of people who’ve been using our training materials to help in their own training. What’s interesting is how important your current inventory and inventory management is to managing the cashflow and profitability of a project.
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients. So what’s going wrong?
The hairdressing salon owner I spoke with the other week was quite downcast about her sales. This is despite regularly receiving ecstatic feedback from her clients about the service they receive and the way the salon looks.
As consumers, we’re hit with a tonne of messages from the start of the day — all vying for our attention online, offline and everything in between. You have to find a way to cut through the noise.
But how? You can do this via a combination of ways, but consistent email marketing, also referred to as content marketing, is a powerful place to start.
With the right strategy, email content marketing allows you to inexpensively stay in touch with current, potential or lapsed clients. It’s a way that you can start to connect with people, as often as you want, by sharing your story and what it is about you and your business that makes you unique. These days, it’s getting more informal too, so authenticity is key.
Get the ball rolling on your email marketing campaign
Not sure where to start? The very first step is an easy one and will start you on an email marketing strategy for your business.
Collect your clients’ email addresses
What’s a beautiful email without someone to send it to? A waste of time…
Get your client database started by using every opportunity to collect as much information about your clients as possible. It’s this information that gives you a valuable and complete database and it must be kept up to date. And happy customers won’t mind.
Start collecting client email addresses with these ideas:
Record email addresses every single time you have a relationship or interaction with a client
Whenever a client calls you, immediately add them to your client list
Add a signup or subscribe form to your website so clients receive your monthly e-newsletter: make it really easy for them!
You can’t be everything to everyone; it’s never going to be possible to create a single email that all your clients will love.
Basic rule of thumb: Keep your content relevant and personal. Try to be yourself. Business speak is much more conversational than ever before. In fact, businesses are increasingly using Instagram and Facebook messenger to converse with clients; a domain previously reserved for informal contact with friends, family and sometimes colleagues.
People will be much more likely to open and read your emails if they can relate to them and don’t feel like you’re wasting their time bragging about how great you are. (Remember, they are expecting you to say you’re good, so it’s very ho hum to your clients; you’re not exactly going to tell them how bad you are, are you.)
One thing is essential when you operate a small business with staff — that is your payroll obligations. I wrote about a hairdressing salon owner a few months ago who told me how easy payroll was to manage using a printed timesheet book. However, most tech-savvy people prefer to use software.
Our Job Tracking and Projects Training Course case study highlights the seemingly simple example of the erection of a garden shed. Our client purchases the shed directly from a hardware supplier, then employs the services of a builder to deliver and erect the shed.
Although it seems very easy, just like life itself, the process is actually more complex than meets the eye. Here are the issues the tradie needs to consider:
Some of the products the tradesperson uses are stock (inventory),
others he needs to buy for the job,
others products and parts need to be purchased while on the job (expenses incurred by his staff).
Then there are circumstances which the tradie didn’t account for in his quote:
Some days the build is rained out and
some things end up taking longer than expected.
An extra staff member is required and the tradesperson then has to keep keep track of his worker’s timesheets,
In developing our course content, we actually liaise with the relevant suppliers, including various tradespeople, interviewing them and finding out the variations and possible blow outs they experience and the contingencies they implement to offset these.
We also draw on ATO benchmarking which compares the information gathered from your financial returns to the information the ATO gathers from all other similar businesses.
In many industries, no two jobs are the same, making estimating job costs and resources tough. Job tracking is one of the best ways to develop an accurate budget and avoid blow outs.
But this can be hard work. Are the latest job costing and tracking functions in MYOB AccountRight, QuickBooks Online and Xero making life easier?
Job tracking functions in your accounting software
As its name implies, job or project tracking is a way of keeping track of, and allocating, all costs and incomes to a particular job or project.
Job tracking has numerous benefits. It allows you to stay on schedule, budget for costs and resources efficiently and work out job profitability.
job tracking can be difficult
Part of the challenge of job tracking is making sure that staff members responsible for invoicing, paying accounts, and payroll functions, know exactly how to allocate costs in a job. They also need to know which jobs are active at any one time.
How job tracking affects Accounts payable and receivable workers
Similarly, accounts payable staff who receive supplier bills and need to allocate the costs to the correct jobs or cost centres.
Payroll staff, too, are involved in job tracking as they receive employee timesheets and need to allocate hours worked to the correct jobs.
How the different accounting programs “job track”
MYOB AccountRight Job Tracking
You can track job costs and revenue using the Jobs function of MYOB AccountRight. This is available in the Lists menu. (Note: Job tracking is not available in MYOB Essentials.) The Jobs List in MYOB AccountRight provides a snapshot of the profitability of each job.
Xero, too, has its own much awaited job tracking function, called Xero Projects. The introduction of Xero Projects has been great for those wanting to make the move from MYOB AccountRight.
However, Xero Projects isn’t exactly like tracking costs by job in MYOB. The Xero Projects module tracks time and expenses and a billing process generates invoices. However, you can’t track job costs by line on each invoice.
You can overcome this by creating tracking codes in Xero which would allow you to allocate costs/income as appropriate. This only becomes a little unwieldy if you run lots of different jobs. An addon like Workflow Max may be worth considering for these kind of operators.
‘Social proof’ is testimonials, reviews and feedback of others, that vouches for the product or service we’re thinking of buying. Social proof backs up the fact that what we’re considering buying is what it says it is.
Come see some social proof about EzyLearn by meeting some students from the past few weeks — you just might have a lot in common with them.
IF YOU’RE RECEIVING the job alerts everyday — indeed, you may even have applied for some jobs already — but you’re still not getting called up for interview, then the following questions of doubt may be brewing:
Don’t you just love something new? Some entrepreneurs I know call it the “shiny object” syndrome because it means you’re always focusing your time and energy on something new, rather than doing the daily drudge work. But this is exciting.
I haven’t had a chance to speak with every registrant but this image shows the EzyLearn students who’ve completed our accounting & bookkeeping courses and would love to be tutors to help other students understand how the software is used in the real world.
You’ve spent hours fine-tuning your resume or CV and you go to SEEK or other job boards only to find that they ask if you want to write a cover letter. You don’t really, do you? But here’s why you need to.
If you’re looking for a job it’s a daunting process because you have to sell yourself to an employer and most people don’t have to do this very often. Parents returning from parenting can find it particularly daunting because they’ve found themselves surrounded by nappies, cleaning, cooking and washing and the thought of presenting themselves to other adults can be scary.
I’ve spoken to some EzyLearn students in the last couple weeks about our Accounting Course Tutor Initiative and have been impressed at how capable many of them (you) are!
In doing so, it’s interesting to note that QuickBooks, for small business owners, at least, was the clear winner against MYOB in terms of reporting and user experience. But how does QuickBooks stack up against the increasingly-popular Xero? You may be surprised at the results.