Gina has 10 years experience in every aspect of operating and managing a tourist and caravan park in her home state of Tasmania and she loved the bookkeeping side of the work so much she wants to do it for other businesses.
She learnt how to use Xero and loves how it means she can do the work from anywhere – even Zeehan in Tasmania’s west.
Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad for Bookkeeping Courses ads? Per Click.
But you can’t just keep clicking on ads because Google limits the number of clicks from the same person/computer/ip address device etc.
Did you also know that some companies can work the Google Ads system and have more than one sponsored ad on a Google Results page? Is it fair? Are they the best solution? Do they end up costing more money?
Intuit (the maker of QuickBooks, an online accounting software for small-businesses) has recently announced a new purchase that could see them breaking into the ERP world of business software. Mailchimp is now owned by Intuit!
Social media isn’t just for selfies and cat pictures anymore. A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.
In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:
“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”
Olivia Park, Olivia Park Coaching
It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?
I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!
These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!
I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me!
I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!
“Google Ads” and “Facebook Boosted Posts” are really, really popular right now. BUT the costs of these are getting higher and higher as well. A lot of businesses are struggling to measure the return on investment (ROI), and many are now turning to something far more easily measurable – direct marketing.
Direct marketing use to mean sending addressed letters using a mail merge between Microsoft Word and Microsoft Excel but these days it means email marketing.
While I was getting my hair cut the other day, I casually asked the hairdresser how her business was doing. Now this woman is a highly experienced and personable stylist who runs a modern and professional-looking salon with terrific co-workers.
Yet she lamented the fact that business was quiet and she was struggling to get new clients.
MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.
When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.
Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: email@example.com versus the far less professional: firstname.lastname@example.org.
These factors combined produced a bottleneck effect in the job market, which made it difficult for certain workers to advance their careers, while others, typically young graduates, struggled to gain a foothold in the job market at all.
When I owned a compliance management company called EzyAccess, I worked with lots of different contractors who were located all over Australia. There was Frankie in customer service, located in the Gold Coast, Queensland; Gary, our product specialist located in Goulburn, New South Wales; and our computer guys, Linus and Rodger, each from Sydney; along with three other women located in Sydney — Dulcie, Michelle and Angela — responsible for admin and marketing respectively. of course, then there was me: travelling between Brisbane, Sydney, Melbourne and Adelaide.
We used Facebook ads in our social and digital marketing strategy we used for McGrath real estate agent Derek Farmer. A client list of names based on mobile phone numbers was used to target people in the Northbridge area who already had some past experience with Derek — they’d met at an auction, open home, he’d sold a friend or neighbour’s home, or they’d previously bought one of his listings. We helped Derek achieve Page 1 rankings on Google without using any paid advertising.
Targeted Facebook ads keep you front of mind
This targeted advertising helped build brand awareness with those people in a relatively non-invasive way, so that when Derek did reach out to them by phone, email or in-person, they would already be very aware of who Derek was and the type of property sales he specialised in.
This ensured Derek didn’t lose a listing because someone couldn’t remember who he was, and ended up listing their property with an agent who did take the time to build brand awareness within their local community and with past clients.
Do you want help growing your online and social media presence?
NOT SO LONG AGO, bookkeepers and accountants only had to learn to work with one accounting program. That was back when MYOB, the market leader, had a strangle-hold on the industry, and though a few alternatives – Reckon, Quickbooks – tried to squeeze out a space for themselves, MYOB was too embedded in the accounting industry.
Xero is a great bookkeeping program for tradies who are on the go and using their phones (or a tablet) all the time. From receipts scanning to creating quotes and invoices, receiving payments and keeping track of project costs.