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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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Using PowerPoint to Convey Your Business ‘Culture’

WHS training and staff inductions using PowerPoint

powerpoint for online inductions and WHS training
Powerpoint is a great application for online inductions that convey a sense of your business’ culture – and for WHS training.

POWERPOINT IS AN EXCELLENT way to show prospects your sales process or how your business operates to help convert them into customers. It’s also great for your employees.

Many businesses have started to include videos on the ‘careers’ section of their websites, which demonstrate to potential new people the culture the company values and encourages.

In the past, it’s only been larger businesses that have done this, but it’s becoming more common among smaller businesses too.

Use PowerPoint to train new people

Aside from creating a ‘culture’ video that can be used to show applicants what it’s like to work in your business, a PowerPoint presentation can also be used to train new staff in your processes and procedures once they’re employed. All of this has been proven to help staff productivity.

An on-boarding presentation created in PowerPoint can be used to deliver Work Health and Safety (WHS) training — which is mandatory for all businesses employing staff, whether they’re permanent employees or freelance contractors — induction training, and also explain how your business operates.

Modern employee training for modern times

In the past, on-boarding training — be it WHS, induction or otherwise — has been delivered in person. Sometimes a new employee would be sat in a room to watch a company video and complete a written test on their own.

Other times, companies would gather all new hires (often people who’ve been working at the company for as much as three months, by this point) and have someone from their HR department lead a day of training.

However, both these methods come with flaws because neither one shows much commitment to workplace culture, safety or operating procedures.

Train staff in-house or offsite

EzyLearn offers induction training packages for businesses keen to use our learning management system to deliver training, quizzes, short courses, etc. But you can still use PowerPoint to train staff at your premises, as well as remote workers.

Creating an on-boarding training course in PowerPoint will increase employee engagement, and also ensure each employee understands their role in the business and how it operates. Or for more help on figuring out what you need to include in an online induction, read here.


Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that can be turned into training courses and uploaded to your website. Alternatively, learn more about EzyLearn’s online induction training.

Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (ExcelPowerPointWord) or social media and WordPress web design). 


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There’s So Much Cool Stuff You Can Do With PowerPoint

PowerPoint: The Great Visual Aid to What You’re Saying

PowerPoint online training course
Save densely-worded slides for university lecture rooms: keep PowerPoint slides concise and use your presentation as a way of illustrating or highlighting what you’re saying.

Many people don’t realise what an excellent design tool PowerPoint is. It can be used for a lot more than just creating slideshows and presentations and is a great marketing and design tool for all kinds of business functions.

Generally speaking, when using PowerPoint, you should feature only one idea to a slide. A PowerPoint presentation is not an essay. It shouldn’t be filled with verbose text (unless perhaps you’re in a university lecture). In fact, as you will learn in our updated PowerPoint Training Course, sometimes a PowerPoint slide shouldn’t contain any text at all, or at least, very little. Continue reading There’s So Much Cool Stuff You Can Do With PowerPoint

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Who really cares about Sensis? Yellow Pages? Content Marketing shows you care

content marketing versus yellow pages and sensisYellow Pages vs Content Marketing?

A client of ours showed me an email that came from Sensis and it looked a little sad. It showed how many times an ad appeared and how many people clicked for more information. The saddest part is that this Billion dollar company is now just another online directory. It’s another example of how a traditional business, that hires professional and persistent sales people to sell high cost packages is dying an accelerating death. The other large one I recall was Encyclopaedia Britannica – remember those door to door salesmen who made a good income selling these for your children’s benefit? OK, now I’m assuming you’re over 45 😐

Why Content Marketing

We decided many years ago to go down the blogging route because it makes sense. These days the correct term for blogging for business is “Content Marketing” and it’s great because it’s a way of:

  1. Constantly informing readers,
  2. Demonstrating an active business and website
  3. Informing website visitors about changes in the business,
  4. sharing stories about how people use our services and
  5. Making general announcements.

How Bad is the Yellow Pages Directory Going?

Telstra recently offloaded their majority ownership in the Yellow Pages business they branded as Sensis and in the fine print on page 15 (2013 year) and page 18 (2014 year) you can see that the revenue for this business declined by 11.7% and 22% respectively.

I remember when most local tradies (plumbers, electricians, chippies, builders etc) would spend tens of thousands of dollars per year to keep their position in the large display ads. I even remember the days of the golden phone that Yellow Pages use to make available to business to PROVE just how many phone calls would be coming in the door as a result of advertising with them. If anyone remembers the golden phone offer I’d love hear from you on our Facebook page..

Where do you spend your marketing money?

The idea for this blog post came as a result of being forwarded an email, but it ties in nicely with our Small Business and Startup Course which is now available at a hugely discounted price! Read on to see how we changed our pricing structure.

Marketing and Communication course for small businessIn this course we have two subjects which cover marketing for small business and we have some great interviews with Michael Locke who shares information about the 4P’s. Sensis would represent an excellent case study of where the marketing function may not have been submersed in the strategy business decision making to stem this significant change in their business model.

Small Business Management and StartUp Course

The recent change we made to this course was to separate the business coaching and assessment options and make them available separately. In this way the Small Business and StartUp course is much like our MYOB course where you can work through everything at your own pace and request support if you need it.

If you are interested in doing a number of different courses as well as the Small Business Management course you might want to enrol at the Australian Small Business website where you can choose our software courses at a discounted price (when combined with the small business management course). This way you’ll be able to use WordPress for your content marketing, MYOB or Xero for your accounts and Excel for any spreadsheet work.


Telstra Annual Reports 2013, and 2014

PS. By the way, you can still get Britannica and online it’s just under $70 pa. You can also still buy the printed edition for under $700 and you can pay $2500 for a whopping collection of short stories, plays and poems..

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So You Think You Can Be an Entrepreneur?

Entrepreneurs are strong-minded individuals – but we’ve found there are at least 5 other qualities they tend to possess that leads to their business success.

In running our Small Business Management Course and MYOB Training Courses, one of most common reasons we find that people want to start their own businesses is to be their own boss and work remotely from home.

This is a perfectly understandable sentiment — but it’s not necessarily conducive to making a small business work.

Entrepreneurs are known to be people who manage starting up and/or bringing to fruition their own businesses and ventures, but entrepreneurs are a certain breed and as many find out the hard way, self-employment is not for everyone. Continue reading So You Think You Can Be an Entrepreneur?

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Are you a website designer who needs a bookkeeper?

Website-Designer SEO and PPC in AustraliaIf you are familiar with our online MYOB courses you’d know that each course includes at least one training workbook and each workbook goes through a common scenario of daily, weekly and monthly transactions to teach our students how to use MYOB accounting software. We are now seeking information from website designers and SEO professionals about their bookkeeping needs because we are assembling a new MYOB training workbook for website designers!

When we start designing our workbook case studies our quest always begins with “What does a web designer and SEO expert offer” and here are some of the things we have come up with.

  1. Concept design and website goal setting
  2. Theme design (if you use WordPress)
  3. Page structure, menus and written content
  4. Images to be used (graphic design, clipart or custom photography)
  5. Blog writing
  6. Social Media Marketing and commenting
  7. E-commerce
  8. Domain name registration
  9. Hosting Services
  10. Setting up and managing Google Adwords Pay Per Click (PPC) marketing

If you are a website designer and you want to have some input into the the contents of this course please feel free to make contact. You need to be an Australian based company and you can feel free to promote your services via our facebook page.

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MYOB Bookkeeping Case Study: A telephone system supplier and installer

Cisco IP Telephones for VoIP systems case study for MYOB training courseWe were reviewing the course outline for the MYOB Day-to-Day Transactions course because it covers most of the topics that someone would need if they are performing daily bookkeeping data entry tasks for a small to medium business.

The course provides the foundation skills that most of the other courses are built on. Once you have the day-to-day data entry skills you will be able to more confidently perform a bank reconciliation, generate reports and prepare BAS returns as well as enter the data and prepare reports for payroll.

The MYOB Day-to-Day course uses a very common case study of a company that provides products and services. We use an IT consultant that sells small business VoIP telephone systems and supports their customers with the initial setup as well as ongoing support.

Course features

Since January 2011 our full suit of 5 MYOB training courses comes with lifetime access so you can revisit the training videos, workbooks with step-by-step exercises and knowledge reviews as often as you want for the rest of your working life. Many students use the course as a resource for when they are using

Our MYOB training courses also come with EzyLearn ANSWERS, a service that we provide to create new course content based on  questions from our students. It’s a way that we increase what is covered in our courses while providing students with an level of customisation and support.

MYOB courses created by certified bookkeepers and BAS agents
MYOB courses created by certified bookkeepers and BAS agents

Another great aspect of this course is that we go into the Inventory module of MYOB Accounting software to see how a company can sell products as well as services using the Inventory module of MYOB AccountRight Plus.

Our MYOB training courses are created using consultation with business owners and certified bookkeepers and registered BAS agents who perform bookkeeping tasks for their own customers.

Free MYOB Training Course

We want to give free MYOB training away so you get a chance to learn more about us and see if we are the company you turn to for your MYOB training courses. Follow the link below and you will automatically receive our free MYOB training resources.

The free MYOB Training Course material is now available at our new MYOB Short Courses catalogue site. Access the FREE MYOB Training Now

Tips and Tricks

We announce new course content, free tips and tricks, free training videos and much more via this blog so feel free to subscribe and be kept up-to-date and well informed about MYOB, bookkeeping, Office Administration and Website Design. Enter your email address below:


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Can you really setup a VoIP phone system in 5 minutes?

Sometimes we use this blog to let you know about other projects we are working on and companies that we partner with. Today we share some information about VIRION and their great new phone system for small businesses.

Small Business Phone system using VoIPOur online training courses are a form of “cloud” based service. For example, you can access the MYOB training courses from anywhere in the world using just a username and password. It’s the same for small business phone systems using VoIP technology. You can purchase a small business telephone system for under a thousand dollars, plug it into your broadband internet, configure it in 5 minutes and start making and receiving calls from anywhere.

Best of all you can:

  1. Take your phone number with you when you move
  2. Port your Telstra number across and save a lot of money
  3. Get professional features like voicemail to email and much more.
  4. Save hundreds of dollars per month in call charges

We’re now using virion business grade VoIP and we’re also creating some training videos for them to educate their dealer network. Take a look at a quick and simple training video we created.

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Can MYOB repay it’s debts with its head in the clouds?

cloud-accounting xero vs saasu vs myob online training courseWe wrote back in early 2010 about what appeared to be a revolutionary move at the time about MYOB founder Craig Winkler jumping ship and moving to Xero. In the recent bad press about the bug-ridden upgrade of MYOB AccountRight 2011 there is an interesting mention about Cloud Based accounting and MYOB’s goals to get into that space.

In the past 12 months we have worked with as well as provided training for many virtual assistants (remote contractors) and we’ve come into contact with other cloud-based accounting/bookkeeping services you might like to know about. Our pick of the bunch would have to be SAASU at this stage because they have a product that is perfect for remote contractors or micro businesses.

It appears that Xero and SAASU own the online accounting market space but it will be interesting to see how MYOB go as they diversify into cloud accounting as well as their many other products like website hosting, which we’ve never really understood when there are market leaders like MelbourneIT and NetRegistry as well as thousands of small providers.

While we’re on the topic of cloud, here’s a little plug for virion business grade voip. Our trainers have compiled an Excel spreadsheet to demonstrate the cost savings of VoIP over traditional telephony and this year we will have some training for IT Consultants about the Siemens Gigaset office phones.

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Will Your Smart Phone Become Your Future Computer?


Office applications on a smartphone in the cloudMANY OF US are already using our smartphones in ways that overlap with our PCs and laptops.

For instance, when we looked at Google Analytics to see our blog readership stats, we found that a good number of you are reading this on your smart phones.

Smart phones have so permeated our lives and become so powerful that it’s little wonder they could become much more.

There’s talk about smartphones becoming your electronic wallet (or at least your credit card). Then there’s Ubuntu, a company that make software that helps your “Android” smartphone become a computer. Of course, right now many of us already use “the cloud” to communicate, write letters and much more.

We spend a lot of time looking at new technology and thought you would be interested in this cutting edge technology.

Apple or Android?

Although the Apple iPhone is the market leader that everyone talks about, some of our team members, including myself, use an Android-based phone. I find this preferable as it’s easy and has live integration with Google Apps (ie. gmail).

The great thing about companies that manufacture Android-based smartphones is that they are building in HDMI, USB and other great connectivity features that enable this type of technology.

It’s a beautiful example of convergence in technology.


Are you making the most of the Cloud?

Xero accounting software can enable you to price work from the road and do your business bookkeeping from anywhere 24/7 — or help you get an accounts job. Find out more about Xero Accounting for Invoicing and Accounts Receivable by accessing our FREE Xero workbook 

Just visit our new Online Training Course Catalogue website and get the Xero Training Course Workbook for free instantly.


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What does a webmaster look like? Could you be one?

Learn how to use Wordpress and social media training course

Learn how to use WordPress and social media training courseIf you mentioned the word Webmaster 5 years ago you would imagine someone slightly geeky, who drinks cola, has thick rimmed glasses and talks incessantly about the latest technology and gadgets. Things have changed. The technology used to create websites was the domain of nerds who enjoyed writing code and getting dirty with technology using programs like FrontPage, DreamWeaver, Flash etc, but now it’s the domain of staff members, marketing people and remote contractors (Virtual Assistants who work from home). Why has it changed?

The most significant aspects of website design are:

  • The template (or theme) that’s used including colour scheme, branding and navigation
  • The  images and copy (text) used to fill the site
  • Promoting and marketing the website

Modern day Content Management Systems like WordPress, Joomla and even older ones like Drupal make everything much easier and here’s why:

  • Thousands of designers create templates that you can purchase for $20 to $300
  • Once a template or theme is designed and setup the content management is the same (just like using Microsoft Word)
  • Writing articles, creating extra pages and adding to your navigation becomes as easy as selecting a check box and picking a category.

So is it really something that you could do?

wordpress themes included in Webmaster course
wordpress themes included in Webmaster course

Have you heard about WordPress, Google, Facebook and Twitter? Can you use your computer to access your email, do internet banking and accessing other online services? Have you heard about or used PayPal? If you have, then you are at least familiar with some of the tools used by a modern webmaster. Combining these new online marketing tools and WordPress CMS driven websites you can get busy and start creating.

The Internet, smart phones, cloud computing and VoIP are making the world a smaller place and allows people to work from home but still remain digitally connected. There has been a significant shift towards remote contracting (virtual assistants) and the concept of mums working from home is now commonplace.

If you want to come on the Webmaster journey with EzyLearn we have the WordPress course. It’s a step-by-step system of setting up, creating content and images, building the contents and then promoting your own business using all the tools we’ve mentioned in this blog post. Best of all you’ll have an internet guru educating and coaching you each step of the way until your website is complete so not only will you have your own website and tools to promote it, but you’ll have the skills to promote yourself to other businesses and help them with their website management.

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Learn Powerful PowerPoint in 4 hours

If you are receiving this post via email click the heading to visit our blog and watch the free PowerPoint training video included.

EzyLearn online Microsoft PowerPoint course
Peter Costello using Powerpoint (from

Microsoft PowerPoint is a fun program to learn that gives your presentations structure and professionalism. We recently spent 4 hours getting a technical product manager up to speed with PowerPoint so that he can use Powerpoint slides to demonstrate his companies products to their dealer network. Geoff had used the program only sparingly over the years but the time had come for him to quickly get up to speed so he could look professional with his dealer network.

In the 4 hour training session he had all the skills to create his own presentations from scratch, use company templates, create flowcharts and diagrams, charts and animations and even incorporate music and video into his presentations. He also had access to our online course and some course notes to keep as a reference.

See our PowerPoint course outline and enrol into our online course, or make contact to organise a half day training session at your office or our training centres.

If you want to subscribe to receive new blog posts in your email subscribe using the feedburner form on the blog page.