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Are Google Ads “sponsored” Listings Better Than Organic Search Results?

Did you know that Google earns between $1.50 and $7.00 for EVERY click that you make on a paid ad for Bookkeeping Courses ads? Per Click.

But you can’t just keep clicking on ads because Google limits the number of clicks from the same person/computer/ip address device etc.

Did you also know that some companies can work the Google Ads system and have more than one sponsored ad on a Google Results page? Is it fair? Are they the best solution? Do they end up costing more money?

Continue reading Are Google Ads “sponsored” Listings Better Than Organic Search Results?
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Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?

Social media isn’t just for selfies and cat pictures anymore.  A quick scroll through any popular social media platform will bring up posts from brands and companies promoting themselves and their products/services.

In their guide to digital marketing, Xero included a quote from a business owner who said the following about her approach to social media marketing:

“I don’t spend money on advertising. I create content aimed at helping my target customer and share it on Instagram or via podcasts. It attracts enough new clients to keep me busy.”

Olivia Park, Olivia Park Coaching

It begs the question: is shareable content the digital marketing that businesses should be focusing on? And not just content the business shares, but content that social media users will then share amongst themselves?

Continue reading Could This Free Social Media Promotion Work For Your Bookkeeping or Virtual Assistant Business?
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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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Email Is An Important Part of Your Business’s Brand

Google G Suite Training Courses - contacts, emails, calendars, appointments

Getting your own “branded” email is a cinch!

woman using mobile to learn online digital marketing social media training course study

[dropcap]T[/dropcap]HE INTERNET HAS democratised many elements of starting your own small business, but, in particular, it has made marketing a small business a whole lot easier.

There are now plenty of inexpensive ways to have a logo designed for your business, just as it’s a lot easier to register a business name, ABN, or GST/PAYG.

Another super easy thing to vastly help your business along is getting your own “branded email address”. What do we mean by a branded email address? Simply an email address that carries your branding in the domain name, for example: info@thenameofyourbusiness.com.au versus the far less professional: yourbusinessname@gmail.com. 

Continue reading Email Is An Important Part of Your Business’s Brand

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What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

Focusing on Education Rather than Sales

how bookkeepers can use videoTHE INTERNET HAS CHANGED the way businesses market their services to prospects, from a simple sales message to an educational one.

Real estate agents caught onto this shift in buyer trends early and started creating online content to cater to these buyers.

Visit the website of any real estate agent and you’ll find lots of images and videos educating potential buyers about their services, previous sales and the local area they represent.

Continue reading What Bookkeepers Can Learn From Real Estate Agents: Using Video and Images

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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Blogging for Business Training Course

Create a Business Blog to Start Your Content Marketing Strategy

blogging for business helps you get discovered for the keywords relevant to your business

I started Business Blogging when we took our training courses online because there is a lot of information to share about MYOB, Xero, Microsoft Excel and the other software programs that help small business owners streamline their business, manage their accounts and finances and perform sales and marketing to bring in new sales.

Another reason was my realisation that keywords are king in the age of discovery where getting discovered by Google results in over 70% of the traffic to many websites!

Keywords Are King

A lot of small business owners throw thousands of dollars at Pay Per Click advertising in the hope of getting more visitors to their website. The most common service to help people spend these advertising dollars is Google’s own Google Adwords. Here’s a blog post about Google Adwords from 2010.

[quote]Have you heard the promise “I can guarantee your website appears on page 1 on Google”? It’s often by using Google Adwords and targeting selected keywords that companies can deliver on this claim, but at what cost?[/quote]

Pay Per Click Advertising (PPC)

Google Adwords is the perfect capitalist advertising tool because every advertiser competes for the keywords they want. The more competitors there are for a keyword or keyphrase the higher the cost per click – How scary is that!?

I understand that “Insurance” is one of the highest cost keywords you can “bid for” and there would be some pretty big players in that business. They keywords in this paragraph is “bid for” because that is exactly what happens, you place a bid for the maximum you are willing to pay for that keyword or keyphrase for EVERY time someone CLICKS on your ad.

There are ways of making sure a competitor doesn’t send you broke by clicking on your ad over and over, but essentially this strategy involves choosing keywords and bidding in the marketplace with all of your competitors.

Would You Rather Have People Come to You?

Bidding for keywords using Google Adwords is a great way to quickly test an idea or a strategy because you can guarantee website visitors, albeit at a high price, but people come across our website from all sorts of different keyword searches and that is where this blog has come in very handy.

I admit when I first started blogging for business the concept seems very NERDY! It’s like keeping an online diary for all to read and share. Then I justified it by affirming that keeping a blog is really just like having a “News” section to your website, demonstrating that your business is active and there’s a lot going on. Now I realise that it’s even more than that! Blogging for Business helps you

  • build an online reputation,
  • explain how some customers use your products
  • encourage readers to become customers
  • encourage readers to be part of your community
  • enable customers to be advocates and recommend your business

Having a business blog with useful content, good use of relevant keywords and landing pages that give internet users answers to their questions will help you begin the journey into Inbound Marketing, where potential customers discover YOU and what you have to offer. Do it right and you’ll just need to guide your website visitors to the conclusion you want – usually a sale.

Your Blog Becomes More Valuable Every Week

The other great thing about Blogging for Business is that your blogging site and the landing pages you refer to become more and more valuable over time as they remain in Google’s cache. They also become tools that can be used by your staff as they refer the blogs to customers who have specific questions that are answered in your blog posts.

Google is the current flavour for search engines and they seem to be doing a great job to stay in front, but Bing (owned by Microsoft) and others in China and Russia are always looking for ways to do better and get more people using them and having an active and useful blog will ensure success no matter how the search engine market changes.

Choose EzyLearn for Your Blogging for Business Training Course

We’ve been blogging about our online training courses since 2008 and we are a training company that designs courses in a logical fashion from basic to more advanced skills to ensure you experience the epiphanies most students are looking for when they do a course.

We include all of our content for one low price and we add updates that we create during the year to our existing courses, creating more content and better value for money every month.

Best of all our Blogging For Business Training Courses includes real life blog site membership, exercises where you get to create your own blog posts and link to landing pages, participate in social media and in a community of like minded beginner bloggers.

Learn more about the Blogging for Business Training Course.