Accounting Training Courses (Xero, MYOB, QuickBooks, Sage One, Reckon); Microsoft Office (Word, Excel, PowerPoint, Outlook); Digital Marketing (WordPress, Google, Facebook) – and growing!
Category: Small Business Finance Training Courses
From valuing a business and business assets to forecasting and setting budgets and reviewing reports to make management accounting decisions the financial courses are designed to give you an understand of the type of information you’ll see and how you can deal with it. Also important at startup and at liquidation, selling or raising capital stages
Our Job Tracking and Projects Training Course case study highlights the seemingly simple example of the erection of a garden shed. Our client purchases the shed directly from a hardware supplier, then employs the services of a builder to deliver and erect the shed.
Although it seems very easy, just like life itself, the process is actually more complex than meets the eye. Here are the issues the tradie needs to consider:
Some of the products the tradesperson uses are stock (inventory),
others he needs to buy for the job,
others products and parts need to be purchased while on the job (expenses incurred by his staff).
Then there are circumstances which the tradie didn’t account for in his quote:
Some days the build is rained out and
some things end up taking longer than expected.
An extra staff member is required and the tradesperson then has to keep keep track of his worker’s timesheets,
In developing our course content, we actually liaise with the relevant suppliers, including various tradespeople, interviewing them and finding out the variations and possible blow outs they experience and the contingencies they implement to offset these.
We also draw on ATO benchmarking which compares the information gathered from your financial returns to the information the ATO gathers from all other similar businesses.
AN OFFICE ADMINISTRATOR, or administration officer, will provide an array of general administrative tasks for a business or organisation.
These include filing, archiving, calendar & project management, reporting and customer service. Some office administrators carry out basic bookkeeping tasks, such as creating and recording invoices and expenses and the more skills you have the more valuable you become.
Quickbooks now providing superior options for filtering and scheduling bookkeeping reports
ONE OF THE BEST THINGS about cloud accounting software is that your data is live, which means, providing your reconciliations are up-to-date, you get a complete snapshot your business’s performance and financial health regardless of the day, week or month you run those reports.
That’s all changed now that the reporting features in QuickBooks have been given a major upgrade, giving business owners more power and flexibility to monitor their business’s performance. Here are just a couple of the things you can — and should! — do with the updated reports feature in QuickBooks.
Filter sales by services / products
If you’re like a lot of businesses, you probably offer a couple of different products or services, and, like a lot of businesses, there are certain products or services that are more profitable to your business — and, therefore, should be a major focus — to sell.
Now that QuickBooks offers the ability to customise and save any of its reports into your management reports tab, you can filter your customer sales reports by services or products, and also run them across multiple periods. If you have multiple sales people, you can also filter your reports by sales people, too.
Schedule email reports
In addition to being able to customise and save your management reports, so you don’t have to keep filtering out the data you don’t need and adding in the stuff you do, you can also setup a schedule so your preferred reports are automatically emailed to you (and your business partners or other stakeholders) as required.
QuickBooks gives you the option to select which reports you’d like to see, and the frequency at which you’d like them — daily, weekly, monthly, twice a month, or custom. This’ll mean you won’t have to keep asking your bookkeeper to run them for you, nor will you need to go in to run them manually yourself. It’ll also give you a better idea of whether or not your bookkeeper is really paying close attention or not!
Maybe you haven’t taken a good look at the capabilities of Quickbooks for a long time — check out the options available with our Quickbooks online training courses to take you up to speed. Alternatively, you can ask your bookkeeper, and they should be able to customise, save and schedule a report that suits your needs to a tee.
IN OUR FREE, EDUCATIONAL GUIDE, Bookkeeping Basics, we feature a section that briefly discusses payroll, which we thought was worthy of being expanded upon on here. You might also like to go back and revisit our other blog post that complements the guide, Bookkeeping Basics: Cash vs. Accrual Systems, if you haven’t already.
Paying your employees
Before you employ staff, you need to determine how they will be employed. Are you going to use casual or permanent employees? If you’re employing the latter, will they be employed on a full-time or part-time basis? As the business owner and employer, you must also ensure that you’re paying your staff the correct rate of pay, as well as any entitlements — such as, sick leave, annual leave, overtime, etc — that may be owed to them.
This blog post isn’t going to go into the intricacies of how to work out what you should pay your employees, nor will the Bookkeeping Basics guide, as it generally falls outside the scope of the role of a bookkeeper, however, you can use the Fair Work Ombudsman’s (FWO) Pay Calculator to work out the following:
Base pay rates
Overtime and penalty rates
Pay rates per hour
Pay rates per shift
An employee’s employment status (i.e., full time, part time, casual).
If you employ staff under a modern award or agreement (virtually all Australian businesses do), you have a legal requirement to keep accurate and correct time and wage records, in addition to issuing payslips to all of your staff — failure to issue pay slips incurs harsh penalties if it comes to the attention of the Fair Work Ombudsman. You must also keep your each staff member’s time and wage records for, at least, seven years and make sure they’re stored somewhere that’s always accessible, should they ever need to be inspected.
Although you don’t have to keep all employee records, it’s best practice to keep the following records for seven years, even after the employee has left the business, in case they ever file a complaint with the Ombudsman or the Tax Office ever does an audit:
Employee resume and application details
Employee workplace performance records
Employee trade certificates or registration certificates.
For tax purposes, all employee and contractor records must be kept for five years, but most businesses keep them for seven years, in case an enquiry is made by the FWO.
Deducting tax from an employee’s pay
Under the Pay As You Go (PAYG) withholding rules, you are legally obliged to collect tax from employee payments so they can meet their end-of-year tax liabilities. In order to do so, you must first register with the ATO for PAYG withholding, which you can do online, over the phone or through your BAS or tax agent.
You must also provide your employees with a tax file declaration form, which you can also obtain from the ATO, and must be completed by an employee if they want to:
Claim an entitlement to tax offsets by having a reduced amount withheld from payments made to them
Advise you of changes to their:
HELP, Trade Support Loan or Financial Supplement debt.
You do not have to withhold amounts from payments to employees under 18 years of age if those amounts are not more than:
$350 per week
$700 per fortnight
$1,517 per month.
Employees with HELP, TSL or Financial Supplement debts
If an employee has indicated they have a HELP, TSL or Financial Supplement debt, you should use the HELP/TSL or Student Financial Supplement Scheme tax table on the ATO website to work out how much extra to withhold for these debts. Add this to the amount withheld shown in the relevant tax table.
Your superannuation obligations
As an employer, you also have an obligation to make super contributions for each of your employees. You must also ensure that you:
Offer eligible employees a choice of super fund (temporary residents are eligible to choose)
Pay the minimum amount, called the super guarantee (SG), which is currently 9.5 per cent of ordinary time earnings
Wiise, which is owned by the deep pockets of KPMG and will operate under a strategic partnership with Microsoft and the Commonwealth Bank, will combine cloud accounting, job costing, workflow scheduling and inventory management, payroll, sales and marketing and customer relationship management into one system.
Pricing hasn’t been confirmed, but it’s understood Wiise will operate a tiered model, costing businesses between $60 and $200 a month.
The software will integrate with all major Australian banks, but added functionality will be given to CBA customers, such as access to working capital and financing options.
Businesses that have outgrown their cloud accounting system
Although Wiise will target SMEs; founders KPMG, Microsoft and CBA say the software isn’t competing with MYOB, Xero or QuickBooks for customers.
Rather, the Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems, because their business operates in more than one location, has a complex supply chain, various legal entities or high transaction volumes.
The Wiise software will suit complex businesses that have outgrown traditional cloud accounting systems.
Wiise will also appeal to businesses that want to use one piece of business software, rather than multiple separate systems or cloud-accounting add-ons.
That said, it’s probably a worry to MYOB, which signalled it would grow market share by pursuing bigger and more complicated businesses; acquiring the enterprise reporting system Greentree in 2016.
As a general rule, most small businesses want to spend as little time worrying about compliance as possible, which is as it should be. Simple businesses with straightforward tax and compliance requirements typically stick with simple cloud accounting systems.
So there’s value in bookkeepers that typically services larger, more complicated businesses learning more about Wiise, but probably not for bookkeepers that look after smaller, straightforward businesses.
Who’s Managing Your Business Accounts?
If you’re a business owner trying to decide on an accounting system, speak with your bookkeeper or tax agent to determine the best option for your business.
If you’re looking for a reliable bookkeeper or tax agent to manage your business accounts, visit the National Bookkeeping website to find someone professional, able to work in your office, or remotely, to suit the needs of your business.
One-to-one training can be extremely gratifying for the trainer and student alike
THERE’S A COMMON MISCONCEPTION that, to be smart or successful, you had to do well at school.
But, in fact, there are scores of people who didn’t do well at school (usually because they weren’t engaged or interested in what they were learning), but who have gone on to become highly successful nonetheless.
Mark Zuckerberg is one of the most famous examples of recent years. (Zuckerberg’s failure to graduate has achieved such mythical status that his sister, Randi, often jokingly introduces herself as a Harvard Graduate, before acknowledging that, yes, she’s the sister of that Zuckerberg.)
I worked with a 16 year-old recently, who had an excellent aptitude for computers that weren’t being developed at school. As a consequence, his grades were suffering. I wanted to help him start a business of his own that he could grow and develop successfully, rather than see him end up in dead-end, low paid jobs.
Students learn more when they’re interested
We combined his love of computers with one of his other interests — skateboarding — to start a skateboard business. Because he was engaged and interested in what we were doing, he excelled. In fact, he was so enthusiastic that he often he put in more time than originally allocated, and completed tasks in his own time.
As a trainer, you’ll find that these students make the best clients. They look forward to your sessions, they’re engaged with the content, so they have better recall, and they’re eager to learn — more and more, which is always good for business.
Engaged business owners are more successful too
People who are interested by and enjoy what they do for a living are more successful as well. There are lots of mums and dads who give up work or work part time while they’re raising kids, but often they end up doing work they don’t enjoy very much because it’s all that was available.
If you like working with computers and helping others develop their software skills, either in-person or remotely with online training, working with us as a training partner might be the engaging work experience you need.
Thinking about getting started? If you want to find out more about how you can train other business people in how to use accounting software, speak with the digital marketing team at National Bookkeeping and Pre Qualify.
The benefits of combining one-to-one training with the structure of an online training course:
I’ve been a Bookkeeper for more than 20 years and find more and more business owners are asking for training because today’s bookkeeping tasks aren’t quite as easy as the software companies make out. Learning how to use bookkeeping software one-to-one combined with an online course is a great way to learn because, as a trainer, I cover all the topics my clients need in a logical order which follows the flow of the course and which will also help them in their daily operations, but clients can also learn what they need to specific to their own situation.”
— Tracey O’Neill, Registered BAS Agent and Bookkeeper, QuickBooks Pro Advisor
I HAD THE PLEASURE of being invited to meet with some fabulous registered BAS agents at a recent function for VIP’s before this week’s QuickBooks Connect Conference in Sydney’s Intuit head office.
The VIP event included presentations from lots of App developers who provide Bookkeeping and Accounting Apps which integrate with QuickBooks Online (and also Xero and MYOB) as well as practice and workflow management systems like Practice Ignition and HubDoc which help bookkeeper’s assist their clients.
These BAS agents have been bookkeepers for decades, yet rather than sit on their past practices, they are constantly learning and improving their knowledge of software, systems and apps and talking to them about this new technology seemed very natural. This actually surprised me because I thought I was the only one who was right into this stuff — well, not the only one, but I can get very passionate about it! But I digress.
These BAS agents are a growing number of Certified bookkeepers with plenty of knowledge AND experience, and who are willing to share that knowledge by training anybody who is keen to learn about bookkeeping on a one-to-one or face-to-face basis. They are:
Tracey and Sharon are part of National Bookkeeping and, as such, they have access to training on all software programs as well as the tools to help them teach small business managers and owners how to use the software in their own businesses.
Combined with their experience and training, Tracey and Sharon are part of a growing trend of bookkeepers who are willing to share their knowledge to help business owners do as much of their own bookkeeping as possible. Here are some quotes from clients who used their services in May 2018:
Thank you Natbooks! The training was excellent. Tracey was a great teacher and we had a lot of fun. I learned a lot as different scenarios were popping up all the time and Tracey was able to take me through solving them in the time we had together. I’m so glad I chose one-to-one training because I would not have been able to do the setup. Group training would not have taught me how to do this. With one-to-one I found it was relevant to my business only and could straight away apply what I was learning in real time to my business instead of a trial business. Many thanks!”
— Donna Larder, Administrator, BOULDER WALLS & BOBCAT HIRE PTY LTD
What’s stopping YOU becoming a Bookkeeping Software Trainer?
Performing one-to-one training on all aspects of computer software was how I got started in the training business in the early 1990’s. It’s great fun if you love using and learning about technology and I recall hundreds of times when I went to someone’s house or office to teach them how to use software and technology to do things that were important to them; from file transfer, working with images or mastering MS Office. It was very gratifying.
Since those early days I discovered that when you use great accounting software, and you use it properly, it saves you hundreds of hours, keeps you efficient, makes it easier to find information and ensures you remain compliant every quarter.
Thinking about getting started? If you want to find out more about how you can train other business people in how to use accounting software, speak with the digital marketing team at National Bookkeeping and Pre Qualify.
TAX TIME IS NIGH and it might be a good time to think about whether there are any assets your business may need, and try to get them in before June 30 rolls around. Whether it’s new computers, tablets, office furniture, a new car — as long as each item costs less than $20,000, you can deduct it immediately, rather than depreciating it over time, as was the previous method for assets over $1,000 in value (depreciation still applies for asset purchases above $20,000) — but only until and including 30 June 2018.
The small business tax breaks were introduced by the Abbott-Hockey government, but having already been extended, they will cease on 30 June 2018. Following this date, any big ticket assets for your business (and of course there are some exceptions) can be used to reduce your taxable income immediately.
Pick an asset, any asset…
There are a lot of items you can deduct, with the exception of some small items, such as horticultural plants, software that’s allocated to a software development pool and some capital works, which have special depreciation rules. If you’re not sure of what you can claim, it’s wise to ask your account or financial adviser first, particularly if you have a penchant for horticultural plants (perhaps try artificial ones?), otherwise make sure to keep your receipts!
After 1 July 2018, the asset threshold will reduce back to $1,000. After then, any asset purchase you make that’s greater than $1,000 will have to be depreciated, using the traditional methods of depreciation, which you can read about in this blog post.
Australia is a services nation
While you’re thinking about starting a business, don’t forget to consider starting a business within the leading four service groups, identified by Australia’s Chief Economist Mark Cully:
Professional and support services
Information and communications technology (ICT) and the digital economy
Trade, transport and logistic services
Professional and support services, in particular, is currently experiencing a phase of high growth, largely because starting a business in this sector is both low risk and cost. Most businesses operating within the professional and support services sector are home-based, providing vital services to other businesses located across Australia and, sometimes, the world.
Starting Your Own Bookkeeping Business
One such profession currently in high demand is bookkeeping, specifically BAS and tax services. As more and more Australians start their own businesses, there becomes a greater demand for bookkeeping, BAS and tax services. EzyLearn recently partnered with National Bookkeeping to help registered BAS and tax agents to start, growth and develop their business, by becoming National Bookkeeping licensees.
Cloud Accounting Software is CONSTANTLY Updated – SO IS OUR XERO COURSE
When I made the decision to convert EzyLearn from a Bricks and Mortar training centre to an online only provider of training courses I realised that we were going to have to get good at:
online digital marketing,
online pre-sales and student support, and
course content creation.
EzyLearn has been in business helping job seekers, business owners, managers and clients of rehabilitation providers learn how to use software for over 20 years. Read our story here..
I’m lucky today to have a professional team who’s sole focus is on getting better at all of these tasks – every week! I guess this post is as much a thank you to all of them for their help as it is an announcement that ALL of our XERO courses have recently been updated!
Beginners and Advanced Xero Training Course updates
Almost every course has been touched in our latest updates but here is a summary:
Available to New, Current Students and LIFELONG Students
The usual time to finish the COMPLETE set of Beginners to Advanced Xero Courses is 3 weeks but one of the reasons we offer 12 months course access (and the LIFETIME Xero Course Access) is so that students can go back and review the contents when they need it in their business or job.
What to know about partnering exclusively with Xero
XERO HAS BECOME ONE of the major accounting software players in Australia. Like the other two major cloud accounting programs, Xero offers a partner program (officially, the Xero Partner Program), in which bookkeepers and accountants “partner” with Xero to exclusively offer Xero-based bookkeeping and accounting services to clients.
In return, Xero helps the bookkeeper or accountant grow their practice by adding them to the Xero Advisor Directory, which allows businesses to browse and hire bookkeepers in the same local area or with the skills they’re looking for.
The other drawcard: Xero Partners earn a commission each time they refer a client to Xero. If you’re a bookkeeper working exclusively with Xero, there’s the potential to earn around 15 to 30 percent of Xero’s subscription fees each time you sign a new client to Xero.
Xero’s unofficial commission
Officially, Xero doesn’t give bookkeepers or accountants any kickbacks for referring or signing new clients to their accounting software. Rather, they give a 15 to 30 percent discount to the bookkeeper or accountant, which they can pass on to their client. If the bookkeeper chooses to pocket it, well, that’s none of Xero’s business.
Based on EzyLearn’s research, we’ve found that a lot of Xero Partners do pass on the discount to their clients. Why? Because doing so helps them stand out among other bookkeepers or accountants, and brings them more clients — and ultimately, more revenue than if they pocketed the discount for themselves.
A lot of Xero Partners do pass on the discount to their clients. Why? Because doing so helps them stand out among other bookkeepers or accountants, and brings them more clients … and revenue.
But just as many bookkeepers choose to keep the discount.
QuickBooks ProAdvisor Program
At the beginning of this post, we mentioned that the other two major cloud accounting programs offer “partner programs.” QuickBooks calls theirs the QuickBooks ProAdvisor Program. It provides bookkeepers and accountants who become “certified” in QuickBooks Online (via an online training course, delivered by QuickBooks), with a discount off their own QuickBooks subscription, a listing on the QuickBooks “Find-a-ProAdvisor” directory, and discounts off software for their clients.
QuickBooks, however, stipulates that, in order for ProAdvisor’s to receive any discounts for signing up new clients, the discount must be shared between client and ProAdvisor. EzyLearn hasn’t been able to determine how much the discounts are, or how QuickBooks distributes discounts. But if you’re familiar with how the QuickBook’s ProAdvisor Program works, let us know!
Xero, QuickBooks: not affiliate marketing
The best and most successful example of affiliate marketing is the Amazon Associates program. If you’re not familiar with the Amazon Associate program, you can read a detailed explanation at the Australian Small Business Centre website.
Neither Xero’s nor QuickBooks’ partner programs share any of the same characteristics of the Amazon Associates program, with the exception that all three involve an individual partnering with a company.
In the Amazon Associates program, associates rate and review products relevant to them and their industry, and include links from their website to the Amazon site, so that if a purchase is made, the associate receives a commission. (Commissions vary based on the type of product purchased.)
Xero Partners manage clients’ Xero accounts
With the Xero Partner Program, bookkeepers create a Xero account and manage the subscription of their clients’ behalf. The bookkeeper bills their client each month, along with the rest of their services, for the client’s Xero subscription — either with or without the discount applied.
If the client decides to change bookkeepers or accountants, their bookkeeper is required to change the subscription details into the client’s name or the name of their new bookkeeper or accountant. In the past, this has caused some issues, where business relationships have broken down, but for the most part, it apparently runs quite smoothly.
EzyLearn isn’t familiar with how QuickBooks ProAdvisors manage the signup of new QuickBooks clients. But if you do, we want to hear from you! Drop us an email, or let us know in the comments.
When the downside of cloud accounting becomes apparent
IF YOU FOLLOW XERO in the news, then you might already be aware that since the cloud accounting giant’s migrated over to Amazon Web Services (AWS), the technology arm of the e-commerce company, Xero’s servers have gone offline a number of times — twice this March alone.
Two weeks later, Xero had server issues again. This time an upgrade to its database server to improve performance resulted in issues that prevented some Xero users from logging into their account or to experience issues using the service once they did log in.
No options for offline access
Unlike some MYOB products, most cloud accounting programs, like Xero and QuickBooks, don’t allow for users to access their accounts in an offline mode or to download a copy of their own data to store locally on their computer or tablet.
MYOB, for example, allows users to access and work on a local desktop version of their accounts, which they can then sync with the cloud when they’re finished. This means, that even if the MYOB server is down, MYOB users can still work on and access their accounts, and sync later when the server is back online. (Or, conversely, when the user is back online, which handy in case of internet access issues.)
Xero, QuickBooks MYOB and AWS
Amazon Web Services provides either partial or complete cloud hosting to all three of the top cloud accounting programs — Xero, QuickBooks and MYOB — yet only Xero appears to have been significantly impacted by the AWS outage this past March.
While QuickBooks is mostly hosted by parent company, Intuit’s, own servers; some features and functions of the QuickBooks service have been developed on AWS as well, though it’s not totally reliant on the Amazon service and may have been spared from the Amazon outage.
But two key cloud-based MYOB products — MYOB Essentials and MYOB Advanced — have operated on AWS since 2011. Because users can access their MYOB products offline, however, any interruption to their service appears to have been minimal.
For what it’s worth, Amazon Web Services is the largest cloud hosting company in the world. It’s used by Netflix, Spotify and Apple Music, none of which went offline during the AWS outage.
Xero to learn from AWS issues
A Xero spokesman promised a “post-mortem” to learn what happened to cause their service to go offline on March 1, admitting that the company didn’t realise “it was entirely reliant on a United States storage facility operated by AWS until it crashed.”
Although AWS is the largest and, probably, most reliable cloud hosting service in the world, it’s not immune to problems. The challenge, then, for companies, such as Xero, is to learn from and about the potential issues that can arise, and implement measure to mitigate the impact to their customers.
In Xero’s case, a simple offline mode could have prevented much of the ire its outage caused bookkeepers, accountants and small business owners trying to access their service on a time limit.
Will your business be able to stand up without an earnings guarantee?
WHEN YOU START A NEW franchise business, you may be offered what’s called an “earnings guarantee” or “income guarantee” for a period of time after you first start the business. It usually lasts the first six months but it could possibly last as long as a year.
Earnings guarantees are designed to help people transition from having a salary to being self-employed, by providing them with a top-up payment each month if their sales fall short; peace of mind for those would-be business owners, concerned about all the “what if’s” that come with starting a new business.
Most franchisors offer some kind of an income or earnings guarantee, though the amounts and thresholds for when they kick in can differ business-to-business. It’s important to note than an income guarantee is merely a promise of sales revenue for a particular period of time, based on the average amount other franchisees earned in the past. And it in no way reflects what your business will earn in the area you’re looking — you may well earn more, but you may also earn less — nor is it a customer guarantee, as some franchisees may be required to carry out promotional work or make-good work for other franchisees in the event there are no leads available.
Consider the following earnings guarantees at these businesses:
Reliance Roof Restoration: A roof restoration, replacement, painting and guttering services business based in Brisbane, and became a franchise in 2011 after nine years operating throughout Queensland. It offers new franchisees a $75,000 (net) income guarantee for the first 12 months.
In other words, if you only earn $45,000 in the first year, they’ll kick in the additional $30,000. It’s not clear how frequently payments are made to franchisees — whether they’re fortnightly, monthly, quarterly, or annually — though the director of the Franchise Advisory Centre Jason Gehrke told Franchise Business that “profit guarantees tend to be assessed at the end of 12 months or at the end of the financial year.”
Cafe2U: The mobile cafe business developed a “Cafe2U Acceleration Package”, which provides new franchisees with a two-week income guarantee of $500 a day (or $2,500 a week). It’s paid to franchisees at the end of the two week period, but the business claims hardly any of their franchisees ever end up claiming it because their daily sales always exceed the $500.
Hire-A-Hubby: Australia’s largest handyman business, Hire-A-Hubby implemented an earnings guarantee for certain franchise packages it offer — there’s gold, silver and bronze packages available. The business offers new franchisees a $125,000 per annum gross earnings guarantee for the first 12 months.
To receive the earnings guarantee, the franchisee must work a minimum of 45 hours per week (a minimum of 8 hours a day), and must accept whatever leads are provided via head office. If no leads are available, the franchisee must perform whatever marketing or promotional activities that are assigned to them by the Hire-A-Hubby head office; franchisees may be asked to perform “rectification work” to other franchisee clients. The income guarantee is paid each fortnight. The business also offers a “buyback” guarantee to franchisees whose businesses are never profitable, despite following the franchise agreement to the letter.
After the income guarantee ends
Jason Gehrke from the Franchise Advisory Centre cautions potential franchisees against selecting a business based on the income or earning guarantee provided, which he says can provide a false sense of security.
“If franchisees are conditioned to receive top-up payment from the franchisor when sales are low,” he told Franchise Business, “they might not understand just how financially self-reliant they need to become.”
“A person who is used to clearing $1,000 per week may not realise that the promised sales turnover of $1,000 a week will not have the same spending power … Business expenses such as taxes could leave them with less cash for their mortgage repayments and other fixed living costs than they were expecting.”
A franchisee consistently claiming their top up payments each fortnight for the duration of the income guarantee indicates a couple of things: a) they underestimated how much work is involved in generating new business and sustaining it; or b) the territory they operate in isn’t going to generate enough leads to be profitable.
If it’s the latter, that’s often the franchisee’s tough luck. Many franchisees who bought Dominoes and 7Eleven businesses found that the franchise model would never be profitable enough to pay them a living wage, never mind cover the costs of employing staff. That resulted in one of the Australia’s biggest and most systemic instances of worker exploitation, which led to a Senate inquiry that subsequently found the company was liable to pay workers a total of $4.3 million in underpaid wages.
Do your due diligence!
At the end of the day, earnings guarantee or not, you’re still buying a business. Prospective franchisees should look around at two or three franchise models and do their due diligence — research the market, test how much demand for the business there may be. Just because a business says there are franchise opportunities in a particular area doesn’t mean the business will be viable there.
And look beyond the earnings guarantee to what the rest of the franchise agreement offers. Remember that an income guarantee is usually built into the upfront franchise fee, so a business that doesn’t offer an income guarantee but has lower entry costs might be a better option.
“I call [income guarantees] a ‘capitalised form of working capital’ and you might be better off keeping the money and controlling it yourself,” Gehrke said. “My recommendation is to make an assessment of any income guarantee as part of the overall decision-making process, but not the deciding factor.”
There’s never been a better time to start your own business!