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EzyLearn students can upgrade to ongoing or LIFETIME course access

Become an online marketing affiliate for Xero Learn, MYOB Education and Quickbooks Professional online training courses - EzyLearn

I had a fantastic conversation with an EzyLearn student during the week. She enrolled into our Xero COMPLETE Training Course Package and love it so much she enrolled into MYOB, QuickBooks, Excel and more. 

The course increased her confidence to apply for and get work after years of being out of the workforce and as a bookkeeper she now uses the courses as a resource for aspects of the software she needs to upskill on. The EzyLearn Affiliate Membership is designed for students like her.

Continue reading EzyLearn students can upgrade to ongoing or LIFETIME course access

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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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How Much Does Getting a Click on Google Cost?

Addressed mail letter marketing versus Google Ads Pay Per Click (PPC) digital marketing training courses

The cost of paying for somebody to click your ad on Google can be anywhere from $1 to $10: that’s for just a click! So what does it end up costing to get somebody to call you or email you? This is a big dilemma for many small business owners looking for new clients. In fact, sometimes it might seem easier to just send a good, old-fashioned letter!  

Continue reading How Much Does Getting a Click on Google Cost?

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Is Business Quiet? Need More Money/Sales? Use a Database!

email marketing training course using Mailchimp & integrating with Xero

When I started my first business in Sydney’s Dee Why in the early 1990’s, I was amazed that most restaurants and cafes, as well as other retail shops like dress shops, didn’t even know who their customers were!

Many business owners knew their customers by face, but they missed out on lots of opportunities to market and make contact with these customers when business was slow or they were overstocked. Are you working your database?

Continue reading Is Business Quiet? Need More Money/Sales? Use a Database!
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Are EzyLearn students just like YOU?

learn myob xero quickbooks excel courses online cheap affordable

‘Social proof’ is testimonials, reviews and feedback of others, that vouches for the product or service we’re thinking of buying. Social proof backs up the fact that what we’re considering buying is what it says it is.

Come see some social proof about EzyLearn by meeting some students from the past few weeks
— you just might have a lot in common with them.

Continue reading Are EzyLearn students just like YOU?
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FREE Digital Marketing Seminar Presentation

Steve Slisar explains how EzyLearn holds onto page 1 of Google for free organic searches for Xero Courses, MYOB Courses, Excel Courses, QuickBooks Courses and more

Happy New Year and I hope you earn more in 2019

Setting goals is not just about earning more money but at this time of year many people spend their time thinking about how much they want to earn and what type of work they want to do.

Although earning money seems like a goal the real goals you should be setting are more practical and relate to what’s currently going on in your life. We’ve been working on some new initiatives and I hope you take advantage of them to have an extra source of income. Continue reading FREE Digital Marketing Seminar Presentation

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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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Get Discovered on Google for FREE – and Increase Traffic 100%

SEO Course, WordPress Course, Blogging Course, Content Marketing Course

MANY YEARS AGO I spent $100,000 in advertising in one year. But I didn’t make truckloads of money and became utterly exhausted with the sales process. Yet I still see companies using this approach today: Selling short courses for over-inflated prices to recoup the money they spend on advertising.

When I spent that exorbitant chunk of money on advertising, I then had to hire more people to sell the courses. I had to train these people about what was in the courses, and train the trainers and, well to cut a long story short, spend so much more on resources and overheads that I didn’t make a huge sum of money out of the whole venture at all.

Continue reading Get Discovered on Google for FREE – and Increase Traffic 100%

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MYOB or WordPress for your new business website?

I recommend WordPress (and our online courses) over MYOB Atlas website builder any day

Is MYOB doing too little of too much?

I recommend WordPress (and our online courses) over MYOB Atlas website builder any dayEvery business needs a web presence, and it’s become a lot cheaper and easier to get one. Where it once could cost many thousands of dollars to have a web designer get your business online, you can now build your own website yourself, quite cheaply.

That’s due to the number of cheap open-source content management systems that have come the market, like WordPress (by far, the market leader), then there is Wix, Squarespace, and even Google Sites (part of Google’s G Suite productivity apps for business). Our online WordPress Training Courses include the basic creating and editing of website pages and blogs posts to more advanced features only available to WordPress Site Admins. 

You might find it interesting that MYOB offers a website service and it makes me wonder whether MYOB has the single focus on building the best accounting software for small business or jumping into any and every new technology it can to see which one sticks.

MYOB is also into websites

About five years ago, MYOB, in partnership with Google, launched a website creation tool called Atlas as part of an initiative called “Getting Business Online.” Atlas enables MYOB customers to create a business website, get a domain name, connect an e-commerce site, and social media platforms for $30 a month. 

Learn about domains, DNS, hosting, Websites and WordPressI put together a series of emails which explains in a logical order how domain names, hosting & websites work…
and it’s free so check it out if you want to learn on that technical stuff!

Because they’ve partnered with Google, the sites promise to “rank well on Google search,” but there’s no flexibility to manage your SEO or integrate with any SEO tools. In fact, for your $30 a month, you don’t get much flexibility at all — not in the choice of themes (they’re limited), adding corporate branding, to connect email marketing services, template changes, and so on.

Carmel Crane ERP Specialist National Bookkeeping_3_comp
Learn more about ERP system from a specialist

MYOB wants to be the ERP platform for small business

Back when the internet was still fairly new, MYOB used to have a partner program in place with hosting companies to help their clients run multi-user programs in the cloud. When MYOB realised they could be earning that money themselves, they shut the program down and did what they have often done — disregarded their partners and their businesses completely. 

MYOB have gained a bit of a reputation for this sort of thing — starting up, and then abandoning, partner programs. Over the years, perhaps due to the complexity of their software, they’ve tried to establish themselves as the enterprise reporting planning (ERP) software of choice for mid-size businesses, but they’ve struggled with already established specialist brands. The MYOB Atlas website creation tool is another example of just that.

The cloud, focus and commitment

 With established platforms like WordPress, which is easy and cheap to use, and highly customisable, this might just be another missed opportunity for MYOB. These website design platforms are built around the concept of open source software and WordPress is surrounded by thousands of theme and plugin developers which provide the integration for some pretty advanced features in an easy to use interface. We made the change to WordPress after going with a Site Builder program which ended up closing down and no longer being supported – it’s a huge waste of energy and resources when you have to start all over again!

Unlike MYOB, Xero realised early that online software is about being a specialist in a given field, so they integrate with lots of different specialist platforms and systems so small businesses can connect the applications they need. I’ll be writing about some of these Xero integrations soon.

Ref:#714

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What are Online Ratings Based On?

Reviews tell a whole lot more

online reviews and online ratings social media
Many people make buying decisions based on online reviews and ratings but how “real” are these? And how can you tell?

IT CAN BE DIFFICULT to tell whether online ratings and reviews are real or not. One easy way to get a pretty good idea of what’s real and what’s not is checking for a balance of positive and negative ratings and reviews that have been left by real people who’ve used their Gmail or Facebook account.

Reviews are better than ratings

If you’re a person who relies on ratings and reviews to make purchasing decisions, you’ll know you can’t really tell the trustworthiness of a businesses if it only asks customers to leave a rating (usually out of 4 or 5). Similarly it’s hard to tell what people really think of a business if they’ve only left ratings rather than reviews. 

Businesses with a good mixture of ratings and reviews, where a customer has been able to leave a comment justifying the rating they gave the business, make it much easier to make a decision.

Check the content of reviews

You don’t need to read thousands of reviews for a business, but it helps to read a few of them to see what customers are saying. This also helps determine whether these reviews are truly independent or not.

What are reviewers actually commenting on, and if they’re negative, is there a pattern? Is a local restaurant consistently understaffed or does a plumber often fail to turn up on time? Are the complaints about things that would concern you or are they petty — a long queue at a cafe that still serves good food and coffee, for example.

Positive reviews provide useful information

If the reviews of a business are mostly positive, do they provide any useful information? Hundreds and hundreds of reviews that simply say “great” or “fantastic” don’t tell you enough about what customers thought were great or fantastic about that business.

People might have really liked something that doesn’t suit your needs. It is also a good indicator that they’re not entirely true or real reviews either.

At EzyLearn we provide testimonials from our students, which include their full name and location, and why they chose EzyLearn to study in the first place. We also offer a money-back guarantee and free samples of our course content, so students know they can trust they’re making the right choice.

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Want to brush up your skills in cloud accounting software? Ready to progress to intermediate or advanced levels in MYOBMicrosoft ExcelXero or another accounting package? Need help with social media? Take a look at our wide range of online course options or visit our website for more information.


learn online training Xero courses videos for less

Our Xero online training courses include EVERYTHING for ONE LOW PRICE. Furthermore, if you select our Lifetime Membership option, you’ll have LIFETIME access to our ongoing course updates. All EzyLearn courses are accredited by the Institute of Certified Bookkeepers (ICB) and can be counted towards Continuing Professional Development (CPD) points. Find out more about our Xero online training courses. 


 

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Expensify, Xero and Your Retail Shop

Record retail inventory quickly

using-expensify-and-xero-for-a-retail-shop-outlet
Keeping track of expenses just got a whole lot easier.

IN A PREVIOUS POST we discussed how Expensify, an app which you can link to your Xero accounting software, can help businesses like yours’ keep track of expenses easily, accurately, and securely.

And while it’s a great expense app for professional services businesses or tradespeople, Expensify is also great for retail and online shops or hospitality businesses.

Input data and send to Xero

Shops and hospitality businesses require inventory or stock — and lots of it. But it results in an accounting and bookkeeping nightmare at the end of the month when it needs to be entered into Xero and then recorded against sales. Of course, we suggest business’ try to reconcile their transactions more regularly than just at the end of every month.

Take a photo of bills and invoices from suppliers and upload them to Expensify, which will input all of the data and then send it through to Xero.

Create expense reports

Online and offline retailers don’t have to worry about this too much unless they also produce their own products, but for cafes and restaurants that host functions or cater for events, separating the expenses directly related to those functions and events is an important way to track their profitability.

Automatic approvals cut bookkeeping time

By turning on the automatic approvals feature and setting expense rules, you can cut your bookkeeping time by having recurring or trivial expenses automatically approved and sent to Xero, so you can spend more time on the complicated ones that require closer inspection.

By keeping an eagle eye on your expenses using Xero and Expensify you’ll be able to see precisely where your business is most profitable and where it’s not so you can modify it accordingly.

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Our Xero training courses will show you have to track expenses in Xero and how to connect third party apps to your Xero account. We offer ALL SKILLS LEVELS for ONE LOW PRICE. Find out more.


Social Media and Digital Marketing online training course_comp

Are you in business as a bookkeeper, tradesperson, retailer, trainer or real estate agent and want to stand out from the crowd? We can teach you the online marketing techniques to help you do just this! Check out what’s included in our comprehensive Social Media and Digital Marketing online training courses.


 

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Thinking of Starting a Second Business? Introducing Jerry

Case Study: Costs for starting up a second, related business

microsoft excel starting a second business
Contemplating starting a second business, related in some way to your first? Excel can help you forecast start up costs.

A LOT OF BUSINESS OWNERS branch out into related fields when their flagship business becomes successful enough (just look at Jim’s Mowing). However, this can be a bit dicey if the business owner doesn’t properly forecast all the start up costs. Not doing so can not only have an adverse impact on the new venture, but also on the existing business.

In this case study, we’re going to look at the start up costs associated with starting a real estate sales business. With real estate licencing laws changing and digital marketing available to everyone the ability to start your own business and work at home is now very realistic. Continue reading Thinking of Starting a Second Business? Introducing Jerry

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Making PowerPoint “Speak” with Audio

When Should I Use PowerPoint Audio?

using audio in powerpoint
You can get beyond the birds cheeping and insert your choice of quality audio into PowerPoint.

BEING THAT MOST PowerPoint presentations are created as a visual aid to accompany a speech — although there is just so much more you can do with PowerPoint — you may find yourself wondering when it’s ever appropriate to use audio in your PowerPoint presentation, and if it is appropriate, what kind of audio?  

First off, there are two kinds of audio you can use in a PowerPoint presentation: pre-recorded audio and audio you record yourself. You’ll learn how to record and insert your own audio files into PowerPoint in our PowerPoint Training Course.

When you might use pre-recorded audio

using audio in powerpointIf you’ve ever fiddled around with PowerPoint, you’d notice there are a few audio sounds you can use insert into your slides. They’re mostly generic sound effects, like the sound of waves or a bird chirping. To be honest with you, none of these are ever appropriate in a PowerPoint presentation, except in some really obscure instances. Or less obscure ones, like a training course teaching you how to insert pre-recorded audio into PowerPoint!

You can also add pre-recorded audio that you have on your computer, like a song from your music library. Again, there are few instances when this is necessary, but it’s another option nonetheless.

Adding audio you record yourself

And here is where the answer to using audio in PowerPoint really lies. You can record your own audio, using QuickTime if you’re an Apple user, or Sounds Recorder if you’re using an older version of Windows; otherwise you can also record it on your mobile or digital recorder and import it onto your computer.

You would use this audio if you were going to upload your presentation to your website for a webinar, or for people to watch online afterwards. EzyLearn uses it in some of of online training courses. You could use audio in your induction training courses, too.

learn PowerPoint online training course

Brush up on your PowerPoint skills, or learn how you can use PowerPoint to create your own online induction training courses with our PowerPoint training courses.


Xero online training course

At EzyLearn we offer an abundance of online training courses to help you up-skill and find employment.

Choose from our wide range of:

Enrol today!

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Hiring Someone New? Why You Need to Personally Check their References

Why It Pays to Call the Switchboard When Doing a Reference Check

reference checking
How do you really know the mobile numbers provided for references truly belong to who they say they are?

I recently had a conversation with a colleague who said she’d never once been asked to produce a copy of her university degree or her transcripts, despite stating on her resume that she’d graduated with a high distinction average.

Gee, I thought, not once? Not a single recruiter or employer had ever requested a copy of her degree? I found this fact astonishing, particularly since more professions require, by law, certain qualifications — as BAS agents are, for example. So how people know my friend wasn’t fibbing in her credentials? Fact is, they didn’t.

Check, even if you use a recruiter

I wrote a blog some time ago about recruiting on LinkedIn and why it’s so important to check references for yourself. People often underestimate the importance of checking a person’s credentials, so long as they get a reference from their last employer. Often, though, most people only provide a mobile number for their references, so whether you’re speaking to the candidate’s former employer, a co-worker, or their mum is sometimes anyone’s guess.

I was reminded of how important reference-checking is again, when I was reading a couple of articles on Longreads, and I found myself utterly fascinated by two of the biggest cases of journalistic fraud ever committed (though I admit to having never heard of them before the weekend, despite one occurring more than 30 years ago).

Sometimes people don’t just lie on their resume

In the first instance, a journalist named Janet Cooke fabricated a story for The Washington Post about an 8-year-old heroin addict. She won a Pulitzer Prize for it in 1981, and then had to give it back when it came out that there was no such 8-year-old. In the second case, Jayson Blair, a journalist for The New York Times, was found to have fabricated or plagiarised 36 out of 73 stories written over a 6-month period, in what turned out to be the biggest scandal in the newspaper’s hundred-plus year history.

What I found most intriguing, though, was that neither Cooke nor Blair had been properly vetted before their employers hired them. In fact, it was Cooke’s falsified resume that was ultimately her undoing when, after receiving the highest honour in the field of writing, a former employer noticed something was amiss with her Pulitzer biography — her education and professional achievements had been grossly overstated. (Rather ironically it was Bob Woodward, of Woodward and Bernstein — the journalists who uncovered the Watergate Scandal — who signed off on hiring Cooke.)

The same would prove true for Blair, who, it turned out, never graduated from university, and had a murky work history with the Times’ sister publication, The Boston Globe, where his superiors had been less than impressed with his less-than-high standard of work.

(Of course, the equally interesting case of Australian author, Helen Demidenko, who won the Miles Franklin Award in the early 1990s, only to later be dubbed by the Sydney Morning Herald as a ‘literary hoax’ also springs to mind.)

Benders-of-truth almost always get caught

Plenty of people lie or embellish on their resumes, and while a good majority of them go unnoticed, others are caught out — sometimes very publicly, and often only after the organisation has been very publicly embarrassed, as in the case of Cooke and Blair.

My advice, then, is to always check the references of new hires meticulously. Rather than calling the mobile numbers or direct lines of the candidate’s references, call the main switchboard and ask to speak to that person’s manager or superior.

And always ensure to ask for a copy of any credentials, like university degrees. If you’re employing someone where, by law, they’re required to hold a certain qualification — as is the case for BAS agents, for instance — it’s imperative you can verify the person’s credentials.

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Xero online training course

At EzyLearn we offer online training courses to help you up-skill and find employment. Choose from our range of cloud-based online accounting software courses, to business start up and management courses, to marketing and sales courses, or update and further your skills in a range of Microsoft Office programs (Excel, PowerPoint, Word) or social media and WordPress web design).