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It’s official. Digital marketing now part of office administration job description

Electrical and air conditioning apprentice performs digital and social media marketing for central coast local firm using Instagram, Facebook and Google training courses

Scroll through the job ads on Seek for accounting and office admin jobs and you’ll see the usual skill requirements. MYOB skills, experience using xero and of course high level Microsoft Office and Excel spreadsheet skills.

I did a search before Christmas and one particular job ad stood out. A Sydney building company needed to fill a job for someone who recently left and it contained a list of digital marketing tasks in the job description!

These skills were a nice to have, not mandatory, but it confirmed something I knew was coming – digital marketing tasks performed by office admin staff!

Continue reading It’s official. Digital marketing now part of office administration job description
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Internet Marketing Scholarships Available for Mums in Chatswood

Digital Business Course - Google marketingPerhaps you’re a mum who’s available during school hours and want to start your own business? We might have the opportunity for you. Due to the success of our MYOB training courses and with requests from our students we are developing the Digital Business Course in conjunction with the Australian Small Business Centre.

[quote]We’re looking for talented mumpreneurs who want to learn some new skills while working with a live online training business.[/quote]

With the Small Business Management Course on our Learning System we’re keen to help mums create a business plan for their own business from our office right here in Chatswood. If you’re a reader from another part of Australia (or the world for that matter) you can still learn about our developments at this blog and at the Small Business Centre blog.

Michelle provides support for MYOB course students
Michelle provides support for our MYOB training course students

Michelle recently started on our training support team and we are looking for mums to help us with the development of the Digital Business Course and we are looking for mums who have excellent skills or motivation in:

  • Graphic Design
  • Business and Blog Writing
  • Website Design using WordPress
  • Social media
  • Online and Telephone based support
  • Bookkeeping
  • Marketing and Advertising
  • Google Online Marketing

If you would like to join us on a journey of learning and growth please enter your details at this form: http://www.australiansmallbusiness.com.au/services/business-service-provider/ (make sure you mention the EzyLearn blog post and we’ll receive all your information).

You’ll be interested to know that our Digital Business Course is designed around helping a printing business in Artarmon get a professional website using WordPress, but more importantly students will learn about:

  • Integrating social media,
  • Creating and optimising a blog (just like this one!),
  • Using YouTube
  • Using Google Analytics to measure your results
  • Getting the most from Google Adwords
  • Learn about Google authorship
  • Google Local Marketing

Students will also learn about a host of other Google services available to help businesses become more visible to their potential customers and step into the new age of online marketing. Students will learn about how to make a business “relevant” in Google searches.

The other aspect of our Digital Business Course is we want to educate mums how to perform the tasks that many businesses need to become visible online. In the same way that learning MYOB enables mums to work flexible hours from their own home, the Digital Business Course will provide an excellent structure to enable mums to work flexible hours while helping businesses get into the digital age.

Enter your details at this website for an opportunity to win a scholarship:  http://www.australiansmallbusiness.com.au/services/business-service-provider/

 

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Google Maps makes you street smart

Google Maps and Computer Shops Parramatta MYOB training coursesHave you ever tried to use Google Maps to get directions to your next appointment? I had a recent experience that made me realise why Google Maps makes you street smart.

Many years ago when we had street directories we could see exactly where we needed to go. We could choose our own path based on our knowledge of the roads and of traffic patterns. Now Google gives you suggestions, but I am not sure they are always the best suggestions.

I’ve been using Google Maps to find local training companies around Sydney as well as computer shops, employment agencies, job network agencies and other companies in the career and recruitment fields so that I can tell them about our MYOB Bookkeeping Training Courses and bring them on board as partners. I know that many of us take it for granted these days, but I am reminded of how powerful our mobile phones and internet searching has become! I wrote about this for local business marketing back in 2010 in my personal blog.

I’ve gone to Google Maps on my Android Smartphone and searched for computer shops and up comes a map with a whole bunch of dots and placemarks (like in the image). If you click the place mark you get information about that business and can then call them directly from this information! Google users can also write reviews about your business so watch this space.

Google Android Screen shot of Google Maps local search info
Click on the image to see it enlarged on your screen…

You also have the ability to get directions and this is the part that I always find interesting. Having grown up in Sydney I know how to get around and often I am presented with driving suggestions that I don’t agree with. When I use my gut instincts I end up getting to the destination on time and without frustration and I wanted to share this with you because I think it demonstrates that technology is only here to make our lives easier. We still have to make the right decisions regarding the information that technology gives us.

In the end your own experience will tell you which way to go and there is no better feeling than using and trusting in your own instincts. Google Maps makes you street smart because your own local knowledge is often better than that of a machine and it’s always good to trust your own instincts.

PS. It’s interesting to see a photo for JB Hi-Fi that appears to be from someone’s bedroom…