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STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

Move away from Telstra Online Essentials to Wordpress websites on Crazy Domains - Learn Digital Online Marketing

I hope I didn’t sound rude, but if you’ve read these blog posts you’d know I love playing around with new technology but Telstra Online Essentials is a website builder tool that infuriates me

I recently had an opportunity to help out Neville with his online marketing and that included exploring his current website on Telstra Online Essentials. We quickly got the EPP code for his domain name and transferred AWAY to Crazy Domains but they had some issues too!

Continue reading STRONG LANGUAGE WARNING: I hate Telstra Online Essentials

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Nice Looking but Crappy Websites are PERFECT to Test Your Staff

Digital Marketing Training Course Seminar presentation - spend less on Google Ads and more on SEO and blogging

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more AND send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing. However, I haven’t even mentioned the time and effort that goes into optimising each and every blog post for the KEYWORDS that are important to us.

This task involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is that you can set up as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker, but that has it’s own set of challenges

Continue reading Nice Looking but Crappy Websites are PERFECT to Test Your Staff

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How Long Does it Take to Write a Blog Post?

Need something written blog writing freelance writing business writing

THE TRUTH IS, writing a blog post takes time. If it were the case of just writing some sentences, it wouldn’t take that long at all.

But what’s the point of that? The last thing you want to do in a busy, information-saturated world is waste people’s time. It’s an insult and you’ll put them off.

After all, these people have given up time in their busy days to read what you have to say. Don’t ruin this special relationship forever by churning out rushed, poor quality content or waffle.

Always think: What’s in it for them? Continue reading How Long Does it Take to Write a Blog Post?

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The New Year’s Approaching: Think About New Content Marketing for Your Business

The Value of Content Marketing

the-value-of-online-content-marketing
Finding it hard to get started in content marketing? Register for our upcoming course.

The beginning of a new year, which is typically the quietest as people take a while to adjust to the work and school routine, is when a lot of business owners spend time setting goals for the year ahead.

Just as individuals set their own personal new year’s resolutions, many business owners use January to set some new year’s resolutions for their business’s marketing activities.

Here are the Digital Marketing tasks that staff can do to bring more inquiries and more sales:

  • Business blogging vs paid Google Ads or Facebook Ads
  • Email Newsletters
  • Optimising images and photographs for SEO

Continue reading The New Year’s Approaching: Think About New Content Marketing for Your Business

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Feedback from Students About Our Online Training Courses

We value - and need - your feedback about our online training courses.
We value – and need – your feedback about our online training courses.

Over the years, we’ve provided online training to numerous Australian – and international – students, whether via our flagship MYOB training course or one of our Excel or WordPress courses, or our more recent Small Business Management Course. Over the years these students have provided us with valuable feedback.

The feedback we receive from our students helps us to understand what’s working and what isn’t, which is why it’s invaluable to us that you get in touch and let us know what you think.

It was based on the feedback we received from our students that we decided to develop our Reach Accounting and Xero training courses. It is also based on the feedback we received that we changed the way we issued our certificates so that students received them faster and could use them to find work.

Recent Feedback

Here’s just some of the feedback we’ve received from our students recently:

“I found the workbooks the most helpful for giving practical experience.” — Karen Dimitri, Glengowrie SA 5044

“The best part is that you can do it on your own time and pace.” — Juliana van Wyk, Hilton WA 6163

“Short, easily digestable videos. Can fit in easily with a busy lifestyle.” — Korina Power, North Shore, Auckland 0630

“I could learn at my own pace.” — Jackie Smith, Sheidow Park, SA 5158

“Doing the workbooks and watching the videos at my own pace has helped me a lot in pursing the current workforce requirements.” — Merritt Ray, Loganholme QLD 4129

“I was able to finish the whole course in just a couple of weeks.” — YoonOck Lee, Atwell, WA 6164

“By watching videos on one particular topic and doing a test straight after relating to those videos, you don’t become too overwhelmed with too much information.” — Michelle Bankstown, NSW 2200

“I am happy as I could completely the course at my own pace. It was easy n simple to understand. As a mother I felt the course was very time efficient. Looking forward to putting my knowledge into action.” — Kimberline Francis, St James, WA 6102

“This course is best for me because I can access any time from home, I can replay any video provided when I didn’t understand.” — Mika Humphreys, Innisfail, QLD 4860

“Everything within the course itself was great. I liked the most how easy it was to understand and navigate through.” — Katie Davis, Whyalla, SA 5608

“Being able to actually move around the sample company file to get a feeling of how the software is structured, made me have more confident.” — Joy Khoo, Mudgee, NSW 2850

“The best parts of this course is that we get freedom to learn and complete this course in your own suitable time. There is not so much pressure that you have to complete in certain time limit. I would advise and recommend this course from EzyLearn to international students who want to further their career in bookkeeping and accounting. It was a great privilege to be part of your institute.” — Prabin Gurung, Auburn, NSW 2144

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We’d love to hear from you too. Get in touch via our course evaluation page.