Nice looking but crappy websites are PERFECT to test your staff

Professional looking but crappy websites make your Google Ads and Facebook Ads cost more but send customers away!

content-marketing-by-blog-postsI’ve written about the steps and time taken to create and maintain a business blog for your digital marketing but I haven’t even mentioned the time and effort in optimising each and EVERY blog post for the keywords that are important to us. That involves:

  • Writing up “Tags”
  • Keyword density
  • Relevant landing pages
  • Keywords in headings
  • Images

The great thing about WordPress is you can setup as many user profiles as you want and give your staff the access level they need to create and edit blogs.

They can’t really stuff it up because there’s an audit trail of changes and only someone with publishing rights can make the changes live (such as a WordPress administrator).

You could of course outsource your blog writing to someone on Upwork, Freelancer, or Airtasker but that has it’s own set of challenges

Continue reading Nice looking but crappy websites are PERFECT to test your staff

Will the Self-Education Cap Deter You from Further Study?

Online study is flexible and cost effective.
Online study is flexible and cost effective.

For a country that has long considered itself the “clever nation” — the land responsible for the cochlear implant, the hills hoist, and the black box flight recorder — the Federal Government’s proposed $2,000 cap on self-education expenses seems a little surprising.

The Government announced the self-education cap two weeks ago and since then, speculation has been rife that the cap will deter employees and businesses from undertaking further study.

Annette Tsouris, Director of Studies at Australian Workplace Training has been quoted in the website, Smart Company, as saying that though the $2,000 cap was reasonable, for people currently employed and looking to up-skill, “the average price of a course is around $3,000.” While the cost of post-graduate studies at university usually run into the tens-of-thousands.

Online Training — The Cost Effective Alternative

Of course, costly face-to-face study and post-graduate degrees aren’t the only learning methods available. Online training courses — in all kinds of areas for instance, MYOB, Excel and WordPress — have become popular, not just because of their flexible delivery method, but because online study companies don’t have the same overheads as face-to-face institutions and can offer courses at considerably lower prices — the average cost of an online training course at EzyLearn, for instance, is less than $270!

Although the cap on self-education expenses could do well to be a little higher — $5,000 per person, say — the cap itself won’t deter people from further study; from gaining the power of knowledge. It will only serve as an impetus for individuals and businesses to investigate other non-traditional learning options, such as online study and training methods.

Our Online Courses Below the Cap

For budding entrepreneurs or individuals seeking the skills to start their own business, or to manage a small business, our Small Business Management course is currently only $1,397 — well below the proposed cap.

We have reduced the price of our Small Business Management course, which is usually more expensive, for a limited time to allow you the opportunity to gain the necessary skills you need to start their own business or gain employment managing a small business without exceeding the self-education cap.

Take advantage of this great offer now and enrol in our Small Business Management course; discover the valuable skills you need to successfully manage a small business, including writing a business plan, conducting market research, legal and risk management, and much more!

VIDEO: WordPress training – Install a Backup plugin

WordPress Training

I wrote last week about the importance of securing your website in-case you get hacked (it has happened to us several times so we have learnt from the mistakes!). I wrote about a free WordPress Plugin called BackWPup and now I have some WordPress training about how to update WordPress and install the backup plugin at the bottom of this blog post.

If you subscribe to this blog post and are reading this on email, click the heading to get to the online WordPress training video.

About WordPress

WordPress is an open source Content Management System (CMS) that enables you to make changes to your website and keep a blog. Both of these tasks make your website more relevant to Google and helps to increase your PageRank with the Google search algorithm.

Just like Windows, WordPress is regularly updated and kept current by the developers and there are thousands of plugins that can be installed to make your website more functional. The WordPress training video in this blog teaches you how to upgrade your WordPress website and install and activate a plugin.

WordPress Training and Free Templates

Our WordPress training course gives you all the tools to create and maintain your own website and it comes with lifetime student access so you can use it as a resource when you want to get more complicated with your online marketing strategy. With enough WordPress training and practice you can not only create and update your own website, but perform this work for other small businesses who need to get online.

Watch the training video below and checkout the 1,500 plus free professional WordPress themes that you can use to create your own website.

Want to create your own email newsletter for free?

Create your own blog and newsletter using WordPress and FeedburnerAll the tools you need to create a newsletter that is emailed to subscribers is available to you for free, you just have to know how to use them. Section 5 of our online WordPress training course gives you the skills you need to get it started.

This website is built on the WordPress Content Management System using a professionally designed WordPress theme. We can change the look and feel of the website in a very short time by simply uploading and activating a different theme and (unless we made some complicated changes to the coding) we wouldn’t lose any of our pages or blog articles.

The best thing about the Tools we use for our EzyLearn Online Training blog newsletter is that we simply use WordPress to write and manage the blog posts and Google Feedburner to provide automated delivery to any subscribers. The best part is that it’s fully anti-SPAM compliant. Here’s an extract from our online WordPress training course.

Section 5: Blogs, Posts and RSS Feeds

Syndication gives you the power to be many places at once. When you write a blog that article can be made to appear in your readers inbox, on other websites and of course at your blog. Articles from our blog also appear at Twitter and our Facebook Page.

Google have a range of tools to help you gain exposure on the world wide web and one of these tools is called Feedburner. This tool will enable you to have your own email list subscribers attached to your blog.

Nareev Bhatt was one of Australia’s top bloggers back in 2009 and he and other top bloggers like Karen Cheng use a simple website with Google Feedburner to deliver their news to anyone who wants to read it. This course will show you how to have your own newsletter using your WordPress Blog and FeedBurner.

If you want to see what’s included in our online WordPress Training Course (with LIFETIME student access) visit the WordPress Course section of our website. Remember you can enrol today and start by 5pm tomorrow.

Creating images with transparent backgrounds using freely downloadable software

FREEBIE: We thought we’d share this demonstration video with you because it is very handy when working with images for your website.

GIMP is an open source image editing program that gives you very powerful functionality for editing images. Get to know a little about this program and you won’t need to struggle with Paint or pay for Adobe professional image editing software. This video is one of the free videos in our online WordPress training course.

You’ll want to use this when you want your logo to appear in a WordPress website. There’s nothing quite so unprofessional as a logo with a white rectangle background behind it.

Enjoy. If you receive this information via email and cannot see the video, click on the title to read this at our blog site.

 

Another 11 training videos about image editing, featured images and WordPress premium themes

NEWS FLASH: Yet another 11 training videos have been added to our WordPress Training Course!

Only recently we announced the addition of 23 new training videos for our online WordPress training course and that is only shortly after the launch of our exciting new website design and blogging course. Why are we populating this course so vigorously? Because we are working with 3-4 students who are building their live sites right now using the content of our course, everytime they come across a stumbling block, we solve it and create more content for our online course. LIFETIME student membership means that you get access to all these new training videos at no extra charge EVER.

This time we’ve focused on teach you how to work with images to get a really professional looking website using a featured slider. We’ve provided  great sources online for royalty free images, show you how to get images in just the right size for your website AND get the featured slider working with our recommended premium themes.

Here the video list and if you are an existing student you can simply click on the link, login and get straight to the new learning resources:

If you are not a student yet, but you want to learn more visit our website dedicated to our WordPress online training course.
Remember that you can subscribe to these blog/news posts by visiting our blogsite at www.ezylearn.com.au/wordpress.