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Are you talking to the right people?

Online sales training courses for bookkeepers, business owners and customer service

I’ve always been fascinated at the difference between sales people and accounts people. I consider myself a sales person first because I love meeting people and finding out what they need, then helping to find them a solution.

Although it just seems like sales people are just talking it is important to be aware of what you say and why and one of the most important tasks for a sales person is to quickly identify if someone is an ideal client.

If you can’t help someone or a new lead is not ideal it is best to spend less time talking to that person as possible without being rude or impolite, OR change your ad because it might be reaching the wrong people!

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Sometimes “Real World” Marketing, Not Digital, is More Appropriate

IF YOU’RE A TRADIE, working as a plumber, builder or carpenter, handyman, gardener or electrician, then you probably already know that some of the best jobs come by referral.

Identify “real world” sales opportunities

During my recent renovation of an investment property in Newcastle, most of the good tradies would tell me, “Someone you’re working on a job with on Monday will ask you to do a job for them somewhere else on Friday, or a neighbour of a client will ask you to do some work for them.” I soon saw from other tradespeople how “work can come to you just because someone happens to be walking by while you’re on the job” — gardeners get a lot of work this way, for example.

The important thing in this scenario is to act efficiently in finding out what the potential client needs, finding out what else is important, and then selling them on your services. I recently had the pleasure of interviewing Kristine Seymour, an experienced sales person and business builder, for the Sales Training Course at the Australian Small Business Centre (ASBC). She spoke in detail about how to act when your future income depends on how well you can sell. This Sales Training Course is available on the EzyLearn LMS.

Continue reading Sometimes “Real World” Marketing, Not Digital, is More Appropriate