PowerPoint Case Study: Selling Safety and Compliance Systems

How PowerPoint helped sell a solution to major hospitals

Using powerpoint for sales presentations
We show you how PowerPoint presentations explained the problem, risks and THE SOLUTION successfully to major Australian hospitals.

A WELL-CRAFTED POWERPOINT presentation can turn your staff into salespeople — and turn your salespeople into sales superstars!

Our PowerPoint online training courses will show you how to create your own persuasive and compelling PowerPoint presentations. In this PowerPoint case study, we’re going to show you what our partner, EzyAccess, included in their sales presentations. These sales presentations were then shown to chief executive and senior managers at some of Australia’s largest hospitals.

Explaining “The Problem”

Hospitals are busy places that have lots of people coming and going every day, and a very ad-hoc way to manage them. In most cases, few hospitals policed their visitor and contractor management policies, which exposed them to many risks.

Explaining “The Risk”

Almost anyone could walk into a hospital and have access to its most sensitive areas — operating rooms, for example.

Likewise, contractors hired to perform work could subcontract it out to a person or entity unknown to the hospital and unqualified to perform that work. If that subcontractor or someone else — a patient, say — was injured, the hospital would held responsible.

Explaining “The Solution”

EzyAccess provided a cloud-based safety and compliance system that businesses could use to track visitors and contractors who were visiting their premises. It enabled businesses to stay compliant with Australia’s WHS laws, and to also ensure each person was familiar with the business’s own process and procedures to eliminate the business’s liability if someone was injured.

Chief executive-level presentations

Directors and chief executives are primarily interested in increasing their business’s efficiency and reducing financial risk to the company.

EzyAccess’s chief executive-level presentations explained how the EzyAccess safety and compliance system helped hospitals stay compliant with Australia’s WHS laws, kept their hospitals safe from unknown, unqualified entities, increased employee efficiency and reduced the financial risk of litigation.

Senior manager-level presentations

Unlike chief executives, who could be held personally liable if the business was found in breach of Australia’s WHS laws, senior managers were concerned with how implementing a new system would help (or potentially, impede) their direct reports.

Every business is resistant to change, particularly the implementation of new technologies that could require more time and effort on the part of their staff than the previous system. If this were to occur, there’s the additional risk that adoption would be slow.

The EzyAccess presentations to senior managers explained the adoption strategy in full, and how the system improved staff efficiency by eliminating the need to contact contractors about compliance documents.

Tailor presentations to stakeholders

Just as it’s important to target your ideal customer with your PowerPoint presentations, it’s also important that you target particular stakeholders within a business to ensure they see the value your product or service brings them.

It’s no use focusing an entire presentation to a chief executive on how easy the system is to use — this will certainly be a consideration for any chief executive, yes, but it won’t be the primary one. Just as it’s no good telling the staff on the frontline — the employees actually using the system — how much money and potential litigation it’ll save the company.

Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that you can use to target key stakeholders within a business, to help you make a sale or get hired. Alternatively, our sales training courses will show you how to identify and target your ideal customer.


learn powerpoint online training videos
Our course content includes real life case studies to make learning more fun and relevant.

 

At EzyLearn we are constantly refreshing the content of our online training courses. Where possible, we draw on real-life case studies as examples, to help you learn, and apply your skills, in a relevant way that makes sense. Visit our Micro Courses page to learn more.


 

Present Your Sales Process on Your Website

Use PPT to “teach” your clients how you do business

show sales process with powerpoint
Powerpoint slides are a great way of presenting sometimes complex information very simply.

PowerPoint has many different uses, chief among them being a sales presentation for prospects. Another excellent use for PowerPoint is to illustrate your sales process, and then add it to your website.

If you’re a bookkeeper or real estate agent or someone else who sells professional services, rather than products, providing valuable information about your business or explaining the way it operates can help convert more visitors into customers.

People scan for valuable information

Most of the time, when someone comes to your website for the first time, they’re scanning it to see if you meet a certain criteria they have for a potential supplier.

This could be based on price, services, turnaround times, or something else. If they can’t find this information quickly and easily, they’ll generally move on somewhere else.

Use PowerPoint to convert visitors

Creating a PowerPoint presentation that contains this information, which you can upload slide-at-a-time, or altogether as a video, is an excellent way to present this information to visitors of your website.

How you determine what to include in your presentation depends on how well you’ve identified your ideal customer.

Explain how your business operates

This is very useful for bookkeepers and other businesses that have a particular way of working with their clients. Take prospects step-by-step through your process, so they know exactly how your operate and what to expect before they even contact you.

This helps demystify the process, which makes people feel more at ease with the practice of hiring you, and also shows you’re transparent about process, and that makes you trustworthy.

The fewer questions prospects have about you and your business, the more comfortable they will feel about contact and hiring you.

You can use PowerPoint to explain any of your business’s processes that involve the customer, whether it’s your returns or refund policy, setup procedures, or technical support.


learn PowerPoint online training course

Our PowerPoint training courses will teach you how to create persuasive PowerPoint presentations that will convert visitors. Alternatively, our sales training courses will show you how to identify and target your business’s ideal customer.